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STANFORD UNIVERSITY
DESIGN THINKING ACTION LAB
ASSIGNMENT 8
“Prototype and Test”
By Dr. Mikhail Zenchenkov
August 19, 2013
2
PROTOTYPING AND TESTING
THE SELECTED SOLUTIONS FOR TEAM AND PAY RELATED PROBLEMS:
TWO PROBLEMS AND TWO SOLUTIONS OPTION
I. THEME: TEAM:
PROBLEM:
Does general (multifactor) work dissatisfaction affect team building in the company (and as a
result financial performance of the firm)?
SOLUTION:
Favorite: Introduce profit sharing program same as Samsung Company. Most companies treat
their people same as a small aquarium fish, give them some crumbs to make it swim. In the
contrast, Samsung has a unique profit-sharing program. In the end of the year a great lump sum
payment is made to the employees depending on the company’s annual financial performance. In
2005, an IT engineer could have an extra 15,000-25,000 USD in the end of the year to appreciate
his contribution. In my opinion, this is why Samsung is growing so fast recently; treat the people
the way you want to be treated yourself.
PROTOTYPE/PRETOPYPING
The visual model was build in order to explain the solution supported with few comments. Then
it was posted on the Facebook to collect the feedback.
Visual Model:
3
TEST RESULTS
WHAT WORKED
May work as may not work
WHAT COULD BE IMPROVED
The link between individual motivation and
group motivation need to be identified through
further research
QUESTIONS
Isn’t it improving only individual motivation
and may not affect team spirit?
IDEAS
Something that you think of as a common logic
may not be shared by other people
II. THEME: PAY:
PROBLEM:
Since the companies are not willing to provide fair pay to the entry-level jobs should other
stakeholders get involved to help newly recruited graduates?
SOLUTION:
Practical: Have a clear career path developed after joining the company to show long-term
benefits. This practice should be a must. Very low cost with a great personal impact.
PROTOTYPE/PRETOPYPING
The visual model was build in order to explain the solution supported with few comments. Then
it was posted on the Facebook to collect the feedback.
Visual Model:
4
TEST RESULTS
WHAT WORKED
The clear career path was found to be the most
stable as long term guaranteed job offer, while
other options are attractive in the very short
run
WHAT COULD BE IMPROVED
The offers can be linked to the personality
types and individual goals of each person at a
specific time
QUESTIONS
The type of job may also affect the choices?
IDEAS
The general approach should be further
developed in regard to personal needs, type of
the job and may be other factors.
END of the Document
Would be HAPPY to receive ALL kind of comments,
Mikhail
Zenchenkov@gmail.com

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Stanford university prototype and test-1.0 dr.mikhail zenchenkov

  • 1. STANFORD UNIVERSITY DESIGN THINKING ACTION LAB ASSIGNMENT 8 “Prototype and Test” By Dr. Mikhail Zenchenkov August 19, 2013
  • 2. 2 PROTOTYPING AND TESTING THE SELECTED SOLUTIONS FOR TEAM AND PAY RELATED PROBLEMS: TWO PROBLEMS AND TWO SOLUTIONS OPTION I. THEME: TEAM: PROBLEM: Does general (multifactor) work dissatisfaction affect team building in the company (and as a result financial performance of the firm)? SOLUTION: Favorite: Introduce profit sharing program same as Samsung Company. Most companies treat their people same as a small aquarium fish, give them some crumbs to make it swim. In the contrast, Samsung has a unique profit-sharing program. In the end of the year a great lump sum payment is made to the employees depending on the company’s annual financial performance. In 2005, an IT engineer could have an extra 15,000-25,000 USD in the end of the year to appreciate his contribution. In my opinion, this is why Samsung is growing so fast recently; treat the people the way you want to be treated yourself. PROTOTYPE/PRETOPYPING The visual model was build in order to explain the solution supported with few comments. Then it was posted on the Facebook to collect the feedback. Visual Model:
  • 3. 3 TEST RESULTS WHAT WORKED May work as may not work WHAT COULD BE IMPROVED The link between individual motivation and group motivation need to be identified through further research QUESTIONS Isn’t it improving only individual motivation and may not affect team spirit? IDEAS Something that you think of as a common logic may not be shared by other people II. THEME: PAY: PROBLEM: Since the companies are not willing to provide fair pay to the entry-level jobs should other stakeholders get involved to help newly recruited graduates? SOLUTION: Practical: Have a clear career path developed after joining the company to show long-term benefits. This practice should be a must. Very low cost with a great personal impact. PROTOTYPE/PRETOPYPING The visual model was build in order to explain the solution supported with few comments. Then it was posted on the Facebook to collect the feedback. Visual Model:
  • 4. 4 TEST RESULTS WHAT WORKED The clear career path was found to be the most stable as long term guaranteed job offer, while other options are attractive in the very short run WHAT COULD BE IMPROVED The offers can be linked to the personality types and individual goals of each person at a specific time QUESTIONS The type of job may also affect the choices? IDEAS The general approach should be further developed in regard to personal needs, type of the job and may be other factors. END of the Document Would be HAPPY to receive ALL kind of comments, Mikhail Zenchenkov@gmail.com