I make great art...now what?
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The business of being an artist.
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I make great art...now what?
- 2. “ ” ART IS NOT WHAT YOU SEE, BUT WHAT YOU MAKE OTHERS SEE DEGAS MOVING BEYOND JUST MAKING GREAT ART
- 3. ABOUT ME • ART EDUCATION MAJOR • OWNED ART SUPPLY STORE CUSTOM FRAMESHOP 2000-2004 • PRIVATE ART TEACHER • GALLERY DIRECTOR/ JUROR EXPERIENCE
- 4. I MAKE GREAT ART…NOW WHAT? Arm yourself with the tools you need to succeed Decide where you see your art career heading…. * Will you sell online? * Do you plan to approach galleries? * Do you plan to do festivals/fairs? All are very viable options for selling your work…all required a developed brand for your business.
- 5. THE TOOLS YOU NEED • Cohesive Body of Work • Artist Statement • Artist Biography • Business Cards and/or other promotional materials • Social Media Presence • Website
- 6. COHESIVE BODY OF WORK • A BODY OF WORK OR COLLECTION OF PAINTINGS THAT ARE DONE IN THE ARTISTS SPECIFIC STYLE, APPROACH OR TECHNIQUE. • GALLERIES ARE LOOKING FOR AN ARTIST THAT IS PRODUCING CONSISTENT , PREDICTABLE WORK THAT IS SUITABLE QUALITY FOR THEIR SPACE. • PRESENTATION IS KEY- FRAMING, MATTING ETC.
- 7. MAKE SURE IT’S AESTHETICALLY PLEASING THESE RANDOMLY FOUND SAMPLES FROM A GOOGLE SEARCH COULD USE IMPROVEMENT: to cluttered or not cohesive in appearance.
- 8. COMPARISON… By keeping the presentation of artwork uniform it creates a more cohesive and aesthetically pleasing appearance.
- 11. THE MILLION DOLLAR QUESTION… PRICING YOUR ARTWORK
- 12. PRICING YOUR WORK • Define your market • Define your type/style • Research other artists that make similar size/type style • Do market comparison • Easier to raise pricing than lower them
- 13. PRICE AT RETAIL NOT WHOLESALE • CONSIDER GALLERY COMMISSION ANYWHERE FROM 20-60% • YOU SHOULD NOT HAVE A VARIANCE OF MORE THAN 10% WITHIN THE SAME MARKET (OUR MARKET IS THE KC METRO AND SURROUNDING AREA) • CONSIDER COST OF MATERIAL & ESTABLISHING AN HOURLY RATE
- 14. MY FORMULA
- 15. AN ARTIST BIO •LISTS EDUCATION •LISTS ANY RELEVANT TRAINING •PROFESSIONAL EXPERIENCE •AWARDS & RECOGNITIONS
- 16. YOUR ARTIST STATEMENT •APPLIES TO CURRENT BODY OF WORK OR SERIES •AN INTRODUCTION TO THE WORK •TELLS A BRIEF STORY ABOUT CURRENT WORK •DOES NOT INSTRUCT THE VIEW HOW TO SEE, FEEL OR RESPOND TO YOUR WORK
- 17. CREATE A WEB PRESENCE •FACEBOOK BUSINESS PAGE •WEBSITE •ADDITIONAL OPTIONS: TWITTER, INSTAGRAM & PINTEREST
- 18. “ ” YOUR ART IS YOUR BUSINESS AND YOUR BUSINESS NEEDS A BRAND TERESA HOGAN KEENE
- 19. APPROACHING GALLERIES •DO YOUR RESEARCH •WHAT TYPE OF WORK DO THEY SELL? •DOES YOUR WORK FIT? •DOES YOUR PRICE POINT FIT?
- 20. ALTERNATIVE DISPLAY SPACES •COFFEE SHOPS •SMALL BUSINESSES •OFFICE BUILDINGS •CITY BUILDINGS
- 21. TIPS FOR PROMOTING A SHOW • CREATE UNIQUE MARKETING MATERIALS • POSTCARDS (EVITE) • POSTERS OR FLYERS • VIDEO OR SLIDESHOW • CREATE A FACEBOOK EVENT • SEND OUT AN EMAIL • ADD YOUR EVENT TO ONLINE EVENT CALENDARS • CONSIDER WRITING A PRESS RELEASE AND SENDING TO YOUR LOCAL PAPER
- 22. THANK YOU