Something we did for our Marketing 201 ppt

4. Because Life Flows
Better Around Art

5. WHO ARE WE?

7. MISSION
The mission of our gallery is to instruct, inform and inspire
our local artists, customers and guests in our beautiful art
gallery, where we will provide high-quality source of visual
art. Our company’s mission is to provide our customers
with high image value and a sense of aristocracy . Brush
Strokes Art Gallery will be an exciting venue where artists
can exhibit their art.

8. GOALS
•Be a well-known brand in Bangladesh by
2016.
•Earn 60% profit each year for the next 5
years.
•If we are successful in Chittagong then
we’ll extend our business to other cities in
Bangladesh and internationally.

9. Vision
Our products will make people aware of the beauty of
the world and especially the port city, Chittagong.
Most of us are unaware about the beauty we are
destroying in our daily life.Some of our products are
also expected to reflect the Bangladeshi Culture.

10. Market
Segmentation

11. Geographic Segmentation
• Region : Chittagong, Bangladesh. If we
are successful with this business in
our current city ,then we’ll go for
market development strategy .
• Density: Urban areas Chittagong

12. Demographic Segmentation
Age : 24+
Family Lifecycle: any stage
Gender : both male & female
Income: BDT.50000 and above
Occupation : Any
Education : Mainly educated people
Interested in paintings.
Social Class: Middle Upper and upper-
upper

13. OUR
TARGET
MARKET

14. TARGET MARKET
•INDIVIDUALS who are not price sensitiveINDIVIDUALS who are not price sensitive
•Educated & sensible people who haveEducated & sensible people who have
enough knowledge about the value ofenough knowledge about the value of
paintingspaintings
•People who want to enhance their self-People who want to enhance their self-
esteemesteem

15. LITTLE CRAFTLITTLE CRAFT
FURNITUREFURNITURE
LTDLTD
DECOREX
HOME ARTHOME ART
VAST
RANGE OF
VARIETIES
SMALL
RANGE OF
VARIETIES
HIGH
PRICE
LOW
PRICE
BRUSH STROKES
ART GALLERY

16. PRODUCT
PRICE
PLACE
PROMOTION
MARKETING MIX

18. Product Line
•Paintings by famous artists( ON ORDER
BASIS)
•Paintings by local artists
•Paintings by amateurs
•Customize paintings
•Real time face sketching
•Sketches
•Books of artists.

19. Categories of
paintings
•Oil paintings
•Acrylic paintings
•Knife painting
•Crayons/Pastel paintings
•2 and 3 dimensional paintings

20. OIL PAINTINGS

21. OIL PAINTINGS

22. Knife Paintings

23. Sketches

24. Acrylic Paintings

25. 2/3 Dimensional
Paintings

26. Pastel Paintings

27. Real Time Face
Sketching

28. PACKAGING

29. PACKAGING
Brand nameBrand name
BarcodeBarcode
Caution and instruction aboutCaution and instruction about
handling the product.handling the product.

31. price
price
price
price
price
price

32. PRICING STRATEGYPRICING STRATEGY
PRESTIGE PRICING OR PREMIUM
PRICING- Giving our product an
elite look because of its high price
and high standard quality.

33.  We do not keep a second piece of our
products, no matter how high the demand is. . .
So we tend to keep our prices high
 We will also seek for an increase inWe will also seek for an increase in
our sales by creating a positive productour sales by creating a positive product
imageimage..
Price range : BDT 15000- unlimited
We justify the price with our product uniqueness
Self-esteemed seeking people will tend to pay
high price for our products

34. Brush Strokes art gallery:
Marketing mix-place

35. Channels and Market
coverage
•Products , physically will be displayed only at the
gallery , in its own location,
•We have no other outlets or display centers
except the gallery itself.
•Brush strokes art gallery has it’s own web portal,
where anyone can get product information along
with images.
•Interested buyers can buy products from the web
store through PayPal.

36. Our website
www.brushstrokes.com.bd
Online buyers will be assisted by an
interactive online customer center.
For any quarries use helpline:
09604078233
Email:
artgallery_brushstrokes@yahoo.com

38. Assortments
Paintings on display:
paintings of local artists and
new comers.
Other art objects on display :
decorative arts, water color
paintings.
Regular display: artists books,
photographs.
Traditional and cultural
activities and real time face
sketching.

39. Location

40. Transportation
SHIPPING SERVICE

42. • Intensive promotional activities.
• To create strong brand image.
• To allow new artist to display their
paintings.

43. The promotional media brush stroke
art gallery prefers are :
•Print Publications (brochures with
popular newspapers)
•Internet
•Sponsorship
•Sales promotion
•Billboard
•Radio @ 93.6 FM
•Trade fair

44. Internet :
1.Online ads will be delivered.
2.Ads delivered through social networking
sites like Facebook and Twitter .
3.Log in to artgallery_brushstroke.com.bd
4.Journals and blogs

45. Membership :
a)Free Entrance to Gallery events
b)Invitations to prestigious Gallery
receptions
c)Tax deduction - Membership fees
are deductible
d)Yearlong recognition of customers’
membership in various Gallery
publications

46. Higher Membership Levels Offer The Following :
•One time 10% discount on Gallery Art purchases
•Members can sponsor different events held by Brush Strokes Art
Gallery.
•Increased visibility to the public in a positive, community-oriented
context.( working towards welfare of the society)
•Annual recognition on web site as event sponsors.

47. Membership Offers :
1.Tk.50000 Mentor
2.Tk.100000 Bronze
3.Tk.1500000 Silver Portrait
4.Tk.2000000 Gold Masterpiece
5.Tk.3000000 + Platinum

48. Print Publication :
a) Magazines
b) Brochures with popular
newspapers
c) Leaflets
d) Newsletters

49. Billboards
a)To attract passing pedestrians
and motorists.
b) Location :- Khulshi, G.E.C,
Probottok mour.

50. Special Events:
‘Special Exhibitions on Thursdays’
With unique theme and content like
face sketch, portrait, customized
paintings ,etc.
Guests will be invited every
Thursday from 6pm to 8pm.

51. Sales Promotion :
a.Auction
b.Exhibition
c.Trade fair ( 25% discounts)
d.Radio
e.Membership offer
f.Display newcomers’ paintings.

52. Pull Promotional Strategy
Since we are aiming to
promote ourselves as a brand
we are going for pull
promotional strategy.

53. CONCLUSION

54. ANY
QUESTIONS?

55. THANK
YOU