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1. The Overview
Do you get all the art supplies and stationaries you
and stationaries you need in one place?
place?
Do you get it at a best price?
Can you explore, touch, feel and Experience what you
Experience what you are buying?
All 3 under one roof
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2. The Problem
•Lack of stores for artists to explore around and discover
explore around and discover new art mediums, Instruments
mediums, Instruments and tools
Expensive stationary stores
•Lack of availability of wide range of artistic stationary
of artistic stationary
•Lower Price Range
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3. The Solution
•Deviation from the mainstream art store
store
•Availability of Ecommerce platform
•Platform for selling and exhibiting
Size of the store and range of products
products
Lower price by cutting down middlemen
10,000 Sq Feet area with all the art, craft stationaries in one place.
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4. The Product/Service
E-Commerce
Gallery
Networking
Lower price compared to the competitors.
the competitors.
Wide range of products from around the
from around the world.
All needs are met under one roof
roof
Improves the customer knowledge and
knowledge and awareness
6. Canvas and Boards
Stretched canvas
Canvas Panel
Canvas Rolls
Bars
Foam Boards
Compressed Foam
Papers and Pads
Painting
• Acrylics
• Oil
• Water colours
Dry techniques
• Cartridges
• Sketching and Drawings
• Pastels
Technical and Graphics
• Layout
• Marker
• Tracing and Transfer
Specialised
Calligraphy
Others
Construction
Paints
Acrylic
• Artist Gouache
• Artist
• Student
• Craft
• Sets
• Mediums
Oil
• Artist
• Student
• Sets
• Mediums
Watercolour
• Artist
• Sets
• Mediums
7. Craft
• Fabric
• Others
Specialized
• Gesso
• Artist Gouache
• Printmaking
• Gilding
Inks and Sprays
Aerosol
• Acrylic
• Craft
Inks
• Shellac
• Watercolor
• Sets
• Acrylic
• Calligraphy
Brushes
Oil
• Flat
• Round
• Fan
• Filbert
Acrylics
• Flat
• Round
• Fan
• Filbert
• Liner
• Tole
• Sets
Water color
• Flat
• Round
• Fan
• Liner
• Sets
Pallet Knives and Others
• Stencil Brush
• Painting Knives
• Sponges
Tools and Accessories
• Brush containers
• Brush cleaning and Waterpots
Dry Media
Pencils
• Mixed sets
• Water soluble
• Non Water soluble
• Color pencils
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5. Market & Opportunity
Target Audience
Students
Teachers
Hobbyist
Amateurs
Professionals
Growing Market for Art and Craft.
Craft.
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6. The Technology/Innovation
ERP
RFID for Faster Billing
E commerce
Innovation & Uniqueness
Exclusive Brands
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7. Competitive Landscape
Itsy bitsy, Baskara arts, Reliance fine arts
Reliance fine arts
None of them can provide what we can do
What sets us apart?
The Size of operation, the range of products and the
of products and the price we are providing.
Huge initial investment
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8. Business Model
Sources of revenue
1. Retail
2. Commission from Selling exhibits
exhibits
3. Workshops
Online Sales
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9. Marketing & Sales Strategy
Initial stage – Target Mass media marketing
Mass media marketing (Banners,
(Banners, Newspapers Ads)
Social Media Marketing
Campaigns in Colleges
Word of Mouth
Brand differentiation
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10. Funding & Finance
Initial Investment
2.2 Crs
Expected turnover from sales
from sales
70 Lakhs
Break even in
3 Years
(approx.)
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11. The Team
Founders
Store Manager
Supervisor
Store assistant,
Cleaning and Helpers
Security
Flat organizational structure.
