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8.2 chapter 21
- 1. Presenting Insights and Findings: Oral Presentation CHAPTER21
- 2. Learning Objectives: • How the oral research presentation differs from and is similar to traditional public speaking. • Why historical rhetorical theory has practical influence on business presentation skills in the 21st century. • How to plan for the research presentation. • The frameworks and patterns of organizing a presentation. • The uses and differences between the types of materials designed to support your points.
- 3. Learning Objectives: • How proficiency in research presentations requires designing good visuals and knowing how use them effectively • The importance of delivery to getting and holding the audience’s attention. • Why practice is an essential ingredient to success and how to do it. • What needs to be assembled and checked to be certain that arrangements for the occasion and venue are ready.
- 7. Questions Guide the Plan 21-7 Audience • Who makes up the audience? • What do they want to learn about? Content • Why is this presentation occurring? • How does it connect to the larger picture? Venue • When will the presentation take place? • Where will the presentation take place?
- 8. Audience Analysis 21-8 Seven Questions to Understand Your Audience Who are they Why are they here What keeps them up at night Why should they care about the presentation What do you want them to do Should you expect resistance How can you best reach them
- 10. • Selective Perception • Process Meanings • Imaginative Construction • Audience Construct Formation • Recency Effect • Primacy Effect Psychological Principles
- 12. Patterns of Organization 21-12 Topical Spatial Classification Climax Problem/Solution Chronological Past/present/future Cause/effect/solution Pros/Cons/ Recommendation Research Briefing Motivated Sequence Narrative
- 15. Rx for Better SlidesLow Word Count Avoid Slideuments Keep it Simple 10-20-30 Rule Large Font Size Use Bullets in Moderation
- 16. Modes of Delivery Impromptu Memorized Manuscript Reading Extemporaneous
- 17. Delivery Principles Avoid Clutter Reduce Jargon Align Non-Verbal Communication Practice
- 18. Non Verbal Admonitions for a Speaker Eye Contact Gestures Posture & Body Language Paralanguage
- 19. Causes of Anxiety Perceiving audience as judges Possibility of visible failure Need to avoid failure Uncertainty of ability to do well Focus on own behavior & appearance
- 20. Anxiety Coping Strategies • Reduce imagined audience power • Think positive, not negative, outcomes • Put performance in perspective • Control your own performance • Increase knowledge of audience
- 21. Speaker Behaviors to Avoid Vocal Speak too softly Speak too rapidly Fail to vary volume, tone, and rate of speaking Fill pauses with you know, um, ah
- 22. Speaker Behaviors to Avoid Physical Rock back and forth Pace without purpose Fiddle with things, hair, jewelry, clothing Stare into space Fail to make eye contact Move cursor without purpose.
- 27. REFERENCES: