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Film Marketing – Homework
          Project
       Terri-Ann Macro
             10SP
Task 1
Setting             Camera
                       Angles




Character types



                                Iconography
                  Task 2
Themes

  Good vs Evil
  Depression
  Religion
  Childhood issues
  Revenge
  Supernatural
  Beyond death
  Science gone bad
  Zombie apocalypse
  Nightmares
  Madness
  Insanity
  Lust
  Self consciousness (makes you question
what is real or not)
  Envy
  Suicide
Horror Conventions Explained
                 Setting                                 Camera Angles
•   Normally small communities or isolated      •   High angles can make the victim seem
    places.                                         smaller, whereas low angles make the
•   Urban environments, dark streets, dark          villain/monster seem bigger.
    narrow alleyways, large cities or run       •   Also high and low angles can imply fears
    down ghost towns.                               and nightmares.
•   Anything that implies being alone or        •   Point of view shots are highly important
    isolated                                        because they allow the audience to see
                                                    the world and the victim in the monsters
•   Places with abandoned houses/hotels or          eyes. This will normally happen towards
    with asylums.                                   the end or during the middle of the film.
•   Locations – lake, highways, roads, farms,   •   Handheld shots make it hard for the
    countryside, barns, dark woods, subways,        audience to make out what is
    creepy hotels, haunted/abandoned                happening.
    houses, graveyards, deserted ships, meat    •   Framework, like depth of field, will make
    factories, London underground, shopping         it harder to see the monster coming up
    centre and deserts.                             behind the protagonist.
Horror Conventions Explained Cont.
             Iconography                                     Character types
•   Visual affects – mainly dark colours like     •   The main Protagonist – victim and/or
    red and black, links to evil, bloody and          hero.
    danger.
                                                  •   The villain – mainly monsters, mutated
•   Lighting – low key lighting helps to              freak, alien or serial killer.
    create dark shadows and unfamiliar
                                                  •   Stupid or morally wrong teenagers,
    shapes in the darkness.
                                                      nearly always get killed.
•   Props help us to identify the horror genre
                                                  •   Creepy children.
    more, specific props can be identified with
    a certain villain or character.               •   Police officers, mainly good but
                                                      sometimes bad.
•   Common objects are weapons, masks,
    icons or supernatural and religious icons.    •   Others like Ghosts, zombies, demons,
                                                      psychopath, stalker, weirdo, etc.
•   Iconography of monsters help us to have
    extreme fear, disgust and terror.
•   Monsters like werewolves, vampires,
    mummies and scientific monsters gone
    wrong are common in horror movies.
Adds the sense       Colour red = death,
of horror and        danger, blood.
suspense.
“sound” links
to the phone
he/she is             Subtle, don’t
holding               really notice
                      until you look
                      more closely.


                     Black
                     background –
                     dark, cant see
  Doesn’t have       what’s behind
  the same           him,
  connotations       representation
  of fear, the       of fear – fear
  mouth it up        of the dark,
  turned into a      etc.
  smile, a sort of
  scary smile
  though.
Film Treatment
Granted Wish From Hell is a horror film about Charlotte Howards, a teenage girl who moves to a small
isolated community in the suburbs of northern America with her parents and her twin brother Sam
Howards. During her stay she bonds with Tim a local teenage lad who has a harsh secret he can’t share
with anyone.
Tim kidnaps and kills Sam in a jealous state as he loves Charlotte and doesn’t like her Brother Sam being
so close to her. When Tim starts stalking and coming onto Charlotte soon after Sam's disappearance and
recently found out death, she notices a side to Tim she doesn’t like and has never noticed or seen before.
A few months later on Friday the 13th of November, Tim invites Charlotte to his house, she feels rude to
decline his offer being such close friends. Unaware of the fact he killed her brother and wants to kill her
because she doesn't have mutual feelings, she says “yes”. When he starts to tell her his secret and what he
did to Sam, he reveals how he will kill Charlotte; her world comes crashing down as her friendship comes
to a dramatic and disastrous end.
After escaping his hands and house she is dazed by the darkness and what she has just heard and runs to
the forest where she gets herself lost and into a frantic state. She hears breathing and foot steps behind
her and turns to see who it is, but gets knocked out by a harsh blow to the head. When she finally wakes
in a clearing in the forest a fire by her side, she manages to stagger to her feet, seeing Tim had fallen
asleep she makes her escape, only to step on a twig and wake Tim. He goes for the kill and a fight for life
is played out with Charlotte coming on top and killing her brother’s kidnapper, killer and her best friend.
This film is for 15+ due to the fact that it has gory horror scenes, violence and crude language.
My Film Poster

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Film Marketing – Homework Project

  • 1. Film Marketing – Homework Project Terri-Ann Macro 10SP
  • 3. Setting Camera Angles Character types Iconography Task 2
  • 4. Themes Good vs Evil Depression Religion Childhood issues Revenge Supernatural Beyond death Science gone bad Zombie apocalypse Nightmares Madness Insanity Lust Self consciousness (makes you question what is real or not) Envy Suicide
  • 5. Horror Conventions Explained Setting Camera Angles • Normally small communities or isolated • High angles can make the victim seem places. smaller, whereas low angles make the • Urban environments, dark streets, dark villain/monster seem bigger. narrow alleyways, large cities or run • Also high and low angles can imply fears down ghost towns. and nightmares. • Anything that implies being alone or • Point of view shots are highly important isolated because they allow the audience to see the world and the victim in the monsters • Places with abandoned houses/hotels or eyes. This will normally happen towards with asylums. the end or during the middle of the film. • Locations – lake, highways, roads, farms, • Handheld shots make it hard for the countryside, barns, dark woods, subways, audience to make out what is creepy hotels, haunted/abandoned happening. houses, graveyards, deserted ships, meat • Framework, like depth of field, will make factories, London underground, shopping it harder to see the monster coming up centre and deserts. behind the protagonist.
  • 6. Horror Conventions Explained Cont. Iconography Character types • Visual affects – mainly dark colours like • The main Protagonist – victim and/or red and black, links to evil, bloody and hero. danger. • The villain – mainly monsters, mutated • Lighting – low key lighting helps to freak, alien or serial killer. create dark shadows and unfamiliar • Stupid or morally wrong teenagers, shapes in the darkness. nearly always get killed. • Props help us to identify the horror genre • Creepy children. more, specific props can be identified with a certain villain or character. • Police officers, mainly good but sometimes bad. • Common objects are weapons, masks, icons or supernatural and religious icons. • Others like Ghosts, zombies, demons, psychopath, stalker, weirdo, etc. • Iconography of monsters help us to have extreme fear, disgust and terror. • Monsters like werewolves, vampires, mummies and scientific monsters gone wrong are common in horror movies.
  • 7. Adds the sense Colour red = death, of horror and danger, blood. suspense. “sound” links to the phone he/she is Subtle, don’t holding really notice until you look more closely. Black background – dark, cant see Doesn’t have what’s behind the same him, connotations representation of fear, the of fear – fear mouth it up of the dark, turned into a etc. smile, a sort of scary smile though.
  • 8. Film Treatment Granted Wish From Hell is a horror film about Charlotte Howards, a teenage girl who moves to a small isolated community in the suburbs of northern America with her parents and her twin brother Sam Howards. During her stay she bonds with Tim a local teenage lad who has a harsh secret he can’t share with anyone. Tim kidnaps and kills Sam in a jealous state as he loves Charlotte and doesn’t like her Brother Sam being so close to her. When Tim starts stalking and coming onto Charlotte soon after Sam's disappearance and recently found out death, she notices a side to Tim she doesn’t like and has never noticed or seen before. A few months later on Friday the 13th of November, Tim invites Charlotte to his house, she feels rude to decline his offer being such close friends. Unaware of the fact he killed her brother and wants to kill her because she doesn't have mutual feelings, she says “yes”. When he starts to tell her his secret and what he did to Sam, he reveals how he will kill Charlotte; her world comes crashing down as her friendship comes to a dramatic and disastrous end. After escaping his hands and house she is dazed by the darkness and what she has just heard and runs to the forest where she gets herself lost and into a frantic state. She hears breathing and foot steps behind her and turns to see who it is, but gets knocked out by a harsh blow to the head. When she finally wakes in a clearing in the forest a fire by her side, she manages to stagger to her feet, seeing Tim had fallen asleep she makes her escape, only to step on a twig and wake Tim. He goes for the kill and a fight for life is played out with Charlotte coming on top and killing her brother’s kidnapper, killer and her best friend. This film is for 15+ due to the fact that it has gory horror scenes, violence and crude language.