1. At the Intersection
of eCommerce
and Advertising

2. At the intersection of eCommerce and advertising…
2
Note: to watch our video, please click the image above and/or visit us at amazonmediagroup.com. (Internet access required)

3. 3
We start with the customer and work backwards

4. Global eCommerce sales expected to almost double by 2017
Source: eMarketer, Global, Jan 2014
$1,25
$1,50
$1,76
$2,04
$2,35
2013 2014 2015 2016 2017
In trillions
4

5. We integrate advertising within eCommerce
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6. Scale
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7. Source: Amazon IR/PR data, Q1 2014
7
237 MM+ active customer accounts worldwide

8. Sites that support advertising (as of 12/13)
Global Footprint
Amazon operates in 11 countries around the world – 8 currently support advertising
Amazon provides scale locally and globally
8
Monthly unique visitors 1
300MM
Monthly page views 1
13.5B
Avg. visits
per visitor
per month 1
5
UVs (000s)
Source: 1) comScore December, 2013.
PC 6,777 318 102,215 32,005 23,855 40,364 6,488 20,222 8,829 6,182 56,573
Mobile 86,992 11,718 11,684 7,968 3,628 5,839 3,074

9. Amazon is a top digital and mobile publisher
9
Source: comScore, January 2014
Top Online Sites
IT Unique Visitors (000’s)
Top Mobile Sites/Apps
IT Unique Visitors (000’s)
6.258
6.538
6.865
7.166
7.218
7.736
8.165
8.827
9.733
10.254
10.790
12.782
13.499
15.614
17.215
18.761
21.782
23.615
24.934
30.679
ilMeteo s.r.l.
Softonic.com Sites
WORDPRESS.COM*
Schibsted…
Ask Network
Populis
Seat Pagine Gialle
Telecom Italia
Amazon Sites
Gruppo Mediaset
Gruppo Editoriale…
eBay
RCS Media Group
Wikimedia…
Banzai
Microsoft Sites
Yahoo Sites
ItaliaOnline
Facebook
Google Sites
4.558
4.788
4.797
5.285
5.313
6.185
6.389
6.465
6.542
7.706
8.396
9.019
9.812
9.954
10.485
12.146
12.602
15.373
21.898
26.127
La Repubblica
TripAdvisor
Ansa
Groupon
Sky
Banzai
RCS Media Group
Amazon
RAI
Schibsted
Wikimedia
IlMeteo
Yahoo
eBay
ItaliaOnline
Gruppo Mediaset
Microsoft
WhatsApp
Facebook
Google

10. And continues strong growth annually
10
0,0
5,0
10,0
15,0
20,0
25,0
30,0
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
Total Unique Visitors (000) % Reach

11. With customers who are more engaged, more often
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0,0
1,0
2,0
3,0
4,0
5,0
6,0
0
5
10
15
20
25
Average Minutes per Visitor Average Visits per Visitor

12. 12
Amazon connected devices
Amazon sites
Amazon Advertising Platform

13. Be wherever the Amazon shopper is…
13

14. Be wherever the Amazon shopper is…
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15. Be wherever the Amazon shopper is…
15

16. Be wherever the Amazon shopper is…
16

17. Innovation

18. Our unique, differentiated eCommerce ad offering
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Informative
Ads are informative and
useful, helping customers
make smarter, educated
purchase decisions
Trusted
Instill consumer confidence by
integrating the Amazon brand
and customer ratings and
reviews into ads
Actionable
Ads make it easy for
customers to take action with
only a single click required to
add to a shopping basket

19. Increases the likelihood our shoppers will purchase
19

20. eCommerce Ads help customers find, discover and buy
eCommerce Ad formats integrate:
» Amazon shopping functionality
» Customer ratings or reviews
eCommerce Ads can help advertisers realise
20 – 30% stronger performance results*
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Source: Amazon internal data, 2013. *Note: eCommerce Ads results compared to key metrics that include: CTR, Consideration and Purchase Lift

21. Precision

22. Demographics
Lifestyle
Category shoppers
In market
Brand
Our Data is Real and Available in Real Time
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» Billions of observed
shopping behaviors
» Through every stage
of the purchase funnel
» Across hundreds of
retail categories
Demographics
Lifestyle
Category shoppers
In market
Real time first-party data

23. Amazon Analytics Offer Full Funnel Visibility
Awareness
Consideration
Campaign delivery
Impressions | Reach | Uniques | Frequency
Product detail page
Consideration rate | Avg. daily likelihood to consider lift
Product reviews
Product research rate | Product research events
Purchase
Purchase rate index | Avg. daily likelihood to purchase lift
Favorability
Purchase Intent
Purchase
Add-to-lists
Add-to-list rate | Add-to-cart rate index

24. Gain comprehensive insights and learnings
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Standard Media Insights
Impression Delivery | Click-through Rate |
Reach and Frequency | Brand Landing Page Visits
Amazon Proprietary eCommerce Insights
Consideration rate | Product research rate |
Add-to-list/Add-to-cart rate | Purchase rate index

25. Title Slide