AgilOne Digital Edition

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Marketing intelligence at your fingertips. AgilOne Digital Edition gives you access tol key customer trends across your email and web channels – including revenue trends, sources, average order value and much more.

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  • High level questions to get answered before the meeting:What are your pain points? Ecosystems (email, web, POS, others)? What is your strategy for retention marketing?- Are you satisfied with your strategy? What percentage of your new customers come back and buy a second time?Do you use incentives to bring back customers?Do you know who your most valuable customer are?Do you do anything special for them?Do you do much segmentation (Y/N)If so:How sophisticated is your segmentation?- How do you do it?- Do you do predictive modeling?- How do you use segmentation with your email campaigns? What is your unsubscribe rate for each email campaign (on average)? - How many email campaigns do you send each week?  How many active customers do you have? What is your average order value?
  • Repeat customers are 6x more valuable than one time buyers.
  • The CORE of this program is the hyper-personalized predictive marketing campaigns triggered by individual customer events
  • Send 20% most likely to buy group a reminder email onlySend the middle 60% a reminder and a free shipping incentiveSend the 20% least likely to buy group a reminder and a discount offer
  • Highest predicted lifetime value: welcome email and a discountMedium predicted lifetime value: welcome email and free shippingLowest predicted lifetime value: welcome email only
  • Highest predicted lifetime value: thank you and discountMedium predicted lifetime value: thank you and free shippingLowest predicted lifetime value: thank you email only
  • Highest predicted lifetime value: reminder and discountMedium predicted lifetime value: reminder and free shippingLowest predicted lifetime value: reminder only
  • WalMart is not a customer – this is just an example of how AgilOne brings Fortune 50 grade marketing techniques and makes them accessible for everyday marketersLow lifetime value and low propensity to buy: free shippingHigh propensity to buy and high lifetime value: friendly reminderLow propensity to buy and high lifetime value: aggressive offer
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  • AgilOne Digital Edition

    1. 1. AMAZING THINGS HAPPEN WITH PREDICTIVE MARKETING DIGITAL EDITION
    2. 2. 18 September 20132 Are you focused on retention? - the predictive marketing way (which adds 30% in revenues)* Industry average Predictive average Email opt outs per campaign 0.3% 0.05% Shopping cart conversion 40% 45% Web search conversion 4% 8% New buyers returning 30% 35% Active customers 48% 53% Cross sell conversion 4% 7% Replenishment conversion 1% 3% *It’s 10x cheaper to re-active a customer, than to acquire a new one. And lifetime value of repeat buyers is 6x greater.
    3. 3. Five Steps to Higher Lifetime Value Using revolutionary predictive marketing technology 1. Focus on retention marketing 2. Grow engaged subscribers 3. Predictive campaigns around customer events 4. Surprise and delight your best customers 5. Leverage social, direct mail, and phone 3 1 2 3 4 5
    4. 4. Convert 5% more abandoned carts* The predictive marketing way •Don’t just remind people of their abandoned cart (or abandoned search) items; •Use individually sized incentives like free shipping, a free sample, bonus points or discounts, if: •Predicted lifetime value is high, and/or; •Likelihood to purchase is low. 4 *or abandoned on-site or web-based search.
    5. 5. Get 15% more repeat buyers Predictive new customer program • Don’t just welcome and thank your new customers; • Make individualized next best product recommendations using predictive algorithms (30% more accurate), and; • Add individually sized incentives like free shipping, free samples, bonus points or discounts, if: • Predicted lifetime value is high. 5
    6. 6. Get 7% to increase AOV by 37% Predictive cross sell program • Don’t just recommend other products before, during and after purchase; • Add hyper-personalized product recommendations based on predictive algorithms (30% more accurate), and; • Add individually sized incentives such as free shipping, a free sample, bonus points or a discount, if: • Predicted lifetime value is high. 6
    7. 7. Triple email response rates Predictive replenishment reminders • Don’t just remind buyers of consumable products to replenish; • Add a individually sized incentive like free shipping, a free sample, bonus points or a small discount, if: • Predicted lifetime value is high, and/or; • Likelihood to buy is low. 7
    8. 8. Win back lapsed customers The predictive marketing way •Don’t just tell customers who haven’t bought for a while that you miss them; •Add personalized product recommendations using predictive algorithms (30% more accurate), and; •Add individually sized incentives, based on: •Predicted lifetime value, and; •Likelihood to buy. 8
    9. 9. Increase best customer loyalty Predictive appreciation program • Don’t just appreciate your top 10% of customers with surprise gifts, invitations, free samples and other privileges; • Individually size the gift or reward based on: • Predicted lifetime value, and; • Likelihood to buy. 9
    10. 10. What is AgilOne Digital Edition? • Cloud based predictive marketing platform • Marketing intelligence dashboard • Acquisition/retention campaign templates • Likelihood to buy, engage, unsubscribe • Predicted lifetime value model • 1:1 product and brand recommendations
    11. 11. 11 Get Started Using a Template And synch recommendations with your email service provider
    12. 12. 12 Test Different Content or Offers And see the results across campaigns
    13. 13. 13 START SMALL BIG AND SUCCEED AgilOne Email Hyper personalize email frequency AgilOne Digital Hyper personalize email content & offers AgilOne Enterprise Hyper personalize omni-channel experiences
    14. 14. Why wouldn’t you start today? • Enter ESP credentials • Install AgilOne web tag • Upload historical transactions • Connect to product feed 14
    15. 15. Predictive Marketing within reach Amazing things happen with GOOD FOR BUSINESS  +30% revenues  +8% margin GOOD FOR CUSTOMERS  Personal relationship  Loyal and satisfied GOOD FOR YOU  Love your job  Kick some ass
    16. 16. Learn more or questions info@agilone.com (877) 769 3047

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