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By:- Akansha Gupta    Pallab DasSatrudhan Mahato
Definition:-     Personal selling is the art ofconvincing the prospect to buythe given Product or service.
According to Mr. Garfield Blake,“Salesmanship consists of wining thebuyer’s confidence for the seller’s houseand goods the...
MERITS:- Flexibility & adaptability. Minimum waste. Acts as feedback. Creates lasting impression. Pulls through logic...
LIMITATIONS:- It is expensive. Difficulty in getting right kind of  salesman. Stake at consumer loyalty. More administ...
Methods of PersonalSelling:- Selling at the counter. Selling at door step. Auction selling. Tender selling.
Process of Personal selling:- Prospecting. Pre-approach. Approach. Presentation & demonstration. Overcome objection....
Essentials of SuccessfulSelling:- Knowledge of self. Knowledge of selling process. Knowledge of the company. Knowledge...
Personal selling
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Personal selling

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Personal selling

  1. 1. By:- Akansha Gupta Pallab DasSatrudhan Mahato
  2. 2. Definition:- Personal selling is the art ofconvincing the prospect to buythe given Product or service.
  3. 3. According to Mr. Garfield Blake,“Salesmanship consists of wining thebuyer’s confidence for the seller’s houseand goods thereby winning the regularand permanent customers…….”
  4. 4. MERITS:- Flexibility & adaptability. Minimum waste. Acts as feedback. Creates lasting impression. Pulls through logical sequence.
  5. 5. LIMITATIONS:- It is expensive. Difficulty in getting right kind of salesman. Stake at consumer loyalty. More administrative problems.
  6. 6. Methods of PersonalSelling:- Selling at the counter. Selling at door step. Auction selling. Tender selling.
  7. 7. Process of Personal selling:- Prospecting. Pre-approach. Approach. Presentation & demonstration. Overcome objection. Closing the sale.
  8. 8. Essentials of SuccessfulSelling:- Knowledge of self. Knowledge of selling process. Knowledge of the company. Knowledge of product. Knowledge of customers. Knowledge of competitors. Knowledge of advertising.

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