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Session 05 marketing strategy

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Urban League of Greater Atlanta
Urban League of Greater Atlanta

Developing a marketing strategy

Business
1 of 19
Start, Run & Grow Your BusinessStart, Run & Grow Your Business Marketing Your Business
Start, Run & Grow Your Business Know, Like, and Trust
Start, Run & Grow Your Business Example: Borland International Millions Demand-Driven Marketing
Start, Run & Grow Your Business Example: Challenge ‘95 Consistent Message and Partnerships Millions
Start, Run & Grow Your Business Example: Palo Alto Software Competed on Strengths: Reviews and Internet
Start, Run & Grow Your Business The Sales and Marketing Funnel Image source: Target.com Image: Wikimedia Commons
Start, Run & Grow Your Business Marketing Mix as Strategy
Start, Run & Grow Your Business Basic Positioning Image by Kotler: Marketing Management
Start, Run & Grow Your Business It’s All Positioning Image: Wikimedia CommonsImage: SenseAlan, Flickr
Start, Run & Grow Your Business Pricing is Magic
Start, Run & Grow Your Business Don’t Price Too Low ■ Low price ≠ high volume ■ High price = high quality ■ Price premium
Start, Run & Grow Your Business Premium Pricing, Quality, Service Image: Simon Pielow/Flickr Image: Wikimedia Commons
Start, Run & Grow Your Business Advertising
Start, Run & Grow Your Business Direct Communications
Start, Run & Grow Your Business Channels of Distribution
Start, Run & Grow Your Business Public Relations CONTEST SPONSOR Cups of Kindness Campaign
Start, Run & Grow Your Business Trade Shows Image: Wikimedia Commons
Start, Run & Grow Your Business Branding Image by Nigel Lamb via Flikckr-cc
Start, Run & Grow Your Business Target Marketing Image: Wikimedia Commons

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Session 05 marketing strategy

  • 1. Start, Run & Grow Your BusinessStart, Run & Grow Your Business Marketing Your Business
  • 2. Start, Run & Grow Your Business Know, Like, and Trust
  • 3. Start, Run & Grow Your Business Example: Borland International Millions Demand-Driven Marketing
  • 4. Start, Run & Grow Your Business Example: Challenge ‘95 Consistent Message and Partnerships Millions
  • 5. Start, Run & Grow Your Business Example: Palo Alto Software Competed on Strengths: Reviews and Internet
  • 6. Start, Run & Grow Your Business The Sales and Marketing Funnel Image source: Target.com Image: Wikimedia Commons
  • 7. Start, Run & Grow Your Business Marketing Mix as Strategy
  • 8. Start, Run & Grow Your Business Basic Positioning Image by Kotler: Marketing Management
  • 9. Start, Run & Grow Your Business It’s All Positioning Image: Wikimedia CommonsImage: SenseAlan, Flickr
  • 10. Start, Run & Grow Your Business Pricing is Magic
  • 11. Start, Run & Grow Your Business Don’t Price Too Low ■ Low price ≠ high volume ■ High price = high quality ■ Price premium
  • 12. Start, Run & Grow Your Business Premium Pricing, Quality, Service Image: Simon Pielow/Flickr Image: Wikimedia Commons
  • 13. Start, Run & Grow Your Business Advertising
  • 14. Start, Run & Grow Your Business Direct Communications
  • 15. Start, Run & Grow Your Business Channels of Distribution
  • 16. Start, Run & Grow Your Business Public Relations CONTEST SPONSOR Cups of Kindness Campaign
  • 17. Start, Run & Grow Your Business Trade Shows Image: Wikimedia Commons
  • 18. Start, Run & Grow Your Business Branding Image by Nigel Lamb via Flikckr-cc
  • 19. Start, Run & Grow Your Business Target Marketing Image: Wikimedia Commons