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Getting Started With Facebook 
Ads and Getting Results 
Kerwin McKenzie 
TravelPreneur
Your Takeaways Today 
• How To Setup Your First Facebook Ad 
• How To Target Only The Customers You Want 
• How Not To Go Broke Running Your Ads 
• How To Use Facebook To Build Your Email List 
• How To Boost And Target A Post
State Of The Travel Blogger Industry Survey 
• 99% use Facebook 
• 36% Facebook works best for them 
• 44% use Facebook Ads to promote Blog 
• 21% Facebook Ads Most Effective 
• 32% will consider Facebook Ads
How To Setup Your First Facebook Ad 
Facebook.com/ads 
Canva.com and Picmonkey.com
How To Setup Your First Facebook Ad
How To Setup Your First Facebook Ad
How To Setup Your First Facebook Ad
How To Setup Your First Facebook Ad
How To Setup Your First Facebook Ad
How Not To Go Broke Running Your Ads
How Not To Go Broke Running Your Ads
How Not To Go Broke Running Your Ads
Let’s Recap 
• Target: Demographics, Interests and Behavior 
• Use the Cost Per Click Option, Not Per Impression 
• Set A Daily Budget
How To Boost A Post
How To Boost A Post
How To Boost A Post
Using Facebook To Build Your Email List 
• Create a Link From A Post To Your SignUp Page 
• Create A Facebook Tab 
• Create An Ad 
– A Facebook Tab 
– A Specific SignUp Page
Questions/Discussion & Contact Details 
www.TravelBlogger101.com/cun 
Kerwin McKenzie 
Twitter/Instagram: @mskonfa1990 
mskonfa@hotmail.com
Getting started with facebook ads and getting results   kerwin mc kenzie

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Getting started with facebook ads and getting results kerwin mc kenzie

  • 1. Getting Started With Facebook Ads and Getting Results Kerwin McKenzie TravelPreneur
  • 2. Your Takeaways Today • How To Setup Your First Facebook Ad • How To Target Only The Customers You Want • How Not To Go Broke Running Your Ads • How To Use Facebook To Build Your Email List • How To Boost And Target A Post
  • 3. State Of The Travel Blogger Industry Survey • 99% use Facebook • 36% Facebook works best for them • 44% use Facebook Ads to promote Blog • 21% Facebook Ads Most Effective • 32% will consider Facebook Ads
  • 4. How To Setup Your First Facebook Ad Facebook.com/ads Canva.com and Picmonkey.com
  • 5. How To Setup Your First Facebook Ad
  • 6. How To Setup Your First Facebook Ad
  • 7. How To Setup Your First Facebook Ad
  • 8. How To Setup Your First Facebook Ad
  • 9. How To Setup Your First Facebook Ad
  • 10. How Not To Go Broke Running Your Ads
  • 11. How Not To Go Broke Running Your Ads
  • 12. How Not To Go Broke Running Your Ads
  • 13. Let’s Recap • Target: Demographics, Interests and Behavior • Use the Cost Per Click Option, Not Per Impression • Set A Daily Budget
  • 14. How To Boost A Post
  • 15. How To Boost A Post
  • 16. How To Boost A Post
  • 17. Using Facebook To Build Your Email List • Create a Link From A Post To Your SignUp Page • Create A Facebook Tab • Create An Ad – A Facebook Tab – A Specific SignUp Page
  • 18. Questions/Discussion & Contact Details www.TravelBlogger101.com/cun Kerwin McKenzie Twitter/Instagram: @mskonfa1990 mskonfa@hotmail.com

Editor's Notes

  1. Canva.com, Picmonkey.com, a graphics designer Desktop, Mobile and Right Column versions Under Landing View, you can tell facebook where to take your customer e.g. Timeline, photos, tabs
  2. Canva.com, Picmonkey.com, a graphics designer Desktop, Mobile and Right Column versions Under Landing View, you can tell facebook where to take your customer e.g. Timeline, photos, tabs
  3. Import a file, setup in Mailchimp, Mobile App and also from your Website More Demographics – Relationships, Education, Work, Home Financial
  4. Budget – Per Day or Lifetime Budget