Baxter Denney, VP Online Marketing and Operations at New Relic, shares how their team has scaled to support an ever-complex sales motion during a time of hyper-growth.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Marketo Roadshow - Scaling Marketing for High Growth
1. Scaling Marketing for Rockstar
Unicorn Hypergrowth
Baxter Denney
Vice President, Online Marketing & Operations
New Relic
2. • What is New Relic
• Where New Relic Marketing came from
• Why Engagement Marketing?
• Surprises and what we wish we had done differently
• New Relic Marketing, circa today
• Results
• Takeaways
• Marketo and Me
Scaling Marketing
Agenda