3. OUTLINE OF
PRESENTATION
INTRODUCTION.
LITERATURE REVIEW.
NEED OF THE STUDY.
OBJECTIVES OF THE STUDY.
RESERCH METHODOLOGY.
DATA ANALYSIS.
FINDINGS AND OBSERVATIONS.
CONCLUSION
SUGGESTION.
4. INTRODUCTION
Aditya Birla Fashion and Retail Ltd.(formerly known
as pantaloons),is a largest Indian retailer, which is
part of the Aditya Birla Group….,of Dr. Santrupt
Misra.
The first pantaloons was opened in 1997. Over the
years, it has undergone several transition. When it
was first launched, this store mostly sold external
brands. Gradually, it started retailing a mix of
external brands while at the same time introduced
its own private.
5. Definations
Customer buying behaviour-
- Consumer Buying Behavior refers to the
actions taken (both on and offline) by
consumers before buying a product or
service. This process may include
consulting search engines, engaging with
social media posts, or a variety of other
actions.
.Customer relationship management-
-Customer relationship management
(CRM) is a technology for managing all
your company's relationships and
interactions with customers and potential
customers.
6. LITERATURE REVIEW
Exceptional showcasing organizations build a special effort to
stay crucial shoppers consummated. Exceptionally
consummated shoppers build a rehash buys and inform
others regarding their nice involvement with the item. The
secret's to match consumer want with organization execution.
Shrewd organizations expect to joy shoppers by promising
simply what they'll convey, then transfer over they guarantee.
nonetheless, despite the circumstance wherever consumer –
centered secure client loyalty with high opinion to
challengers, If they do ‘not try towards amplify client loyalty.
the corporate merely type low price to develop their company.
However ,it might provide lower paybacks. Then, motivation
behind promoting can produce consumer esteem gainfulness.
7. NEED OF THE STUDY
. The wants and need of the customer are the get back what
they paid. It will paid in means of different buying options. The
functioning of the people comprised by expectation and
performances get back by the purchases. When they
decreases expectation, A consummation go low. The
expectation should be the high satisfy by performing matched
.The customer expectation based by performing of output by
company.
8. OBJECTIVES OF THE
STUDY
1)To study the Consumer fulfillment towards Pantaloons.
2)To know the accessibility of products and assortment of
merchandise draw in clients towards Pantaloons.
3)To measure the fulfillment level of general shopping knowledge at
Pantaloons.
4)To study the shopping background and the level of fulfillment at
pantaloons store.
9. RESERCH METHOLODGY
SCOPE OF THE RESEARCH
1)Some stores of midnapore.
2) Select pantaloons.
DATA COLLECTION
• The data which has been chosen for this report was primary data
and secondary data.
• Data has been collected by preparing a set of questionnaire.
• Personnel interaction.
• I collected data and analyzed them
SAMPLE SIZE
• I have used random sampling for my survey.
• A sample of 70 respondents was taken from midnapore. I have critically analyzed
each and every question in the questionnaire and then given the managerial
implication. This analyzed data was later converted into bar diagrams for
convenience
10. DATA ANALYSIS
Do you visit mall?
FEMAL MALE
With whom do you prefer to visit mall?
SPOUSE
COLLAGEUS
ALONE
FRIEND
11. FINDINGS and
OBSERVATIONS
Almost every person contacted or interviewed said that he / she has
visited mall Maximum number of respondents said they are aware of
mall.
From analysis we found out that most of the people were affected and
attracted with offers and schemes.
It has been found out that most of the people in Midnapore city visit
malls for refreshment and enjoy.
It was found that most of the respondents said that Pantaloons
provides maximum value to their money.
12. CONCLUSION
Customer’s behavior is often studied because certain decision are
significantly affected by their behavior or expected actions. For this
reason customer behavior is said to be applied discipline.
In a general sense, the most important reason for studying
customer behavior is the significant role it play in our lives.
Much of our time is spend directly in the market place, eating
or engaging in other activities. A large amount of additional
time is spend thinking about product and service, talking to
friends about them, and seeing or hearing advertisements
about them
13. SUGGESTION
To strengthen the loyelity of the people
the benefits and green card facility
and other membership program are
promoted to the customer by the
staffs.
The employee should have the proper
co- operation with each other for total
organization development.
