This presentation gives an idea about enlightened self interest which is very important topic in contributor personality development program

1. ENLIGHTENED SELF INTEREST
(प्रबुद्ध स्वार्थ)
CPDP
B.Pharm. 5th sem

2. ENLIGHTENED SELF INTEREST
•ENLIGHTENED – To
increase/develop
•SELF INTEREST – Refers to
an focus on the self
needs/desires

3. In Hindi
•Swarth (स्वार्थ)
•Atmhit (आत्महित)

4. IT’S A MATTER OF ARGUMENT
It is true by definition that everyone is selfish
परिभाषा क
े अनुसाि यि सच िै कक िि कोई स्वार्ी
िोता िै
BUT
If all people are selfish, no one can be
described as selfish
यहि सभी लोग स्वार्ी िैं, तो ककसी को
भी स्वार्ी नि ीं किा जा सकता िै

5. HIDDEN BENEFITS ARGUMENT
Mother love towards children
बच्चों क
े प्रतत मााँ का प्याि
Does not work in some specific situations

6. • SELF INTEREST VARIES FROM
PERSON TO PERSON
• िि व्यक्तत में स्वार्थ अलग-अलग
िोता िै
• THESE VARIATIONS ARE
EXPLAINED UNDER THREE
THEORIES
• इन ववववधताओीं को तीन
ससद्धाींतों क
े तित समझाया गया
िै

7. THEORIES OF SELF INTEREST
• Philosophical theory (िार्थतनक
ससद्धाींत)
• Psychological theory
(मनोवैज्ञातनक ससद्धाींत)
• Biological theory (जैववक
ससद्धाींत)

8. FEAR OF PUNISHMENT ARGUMENT
• Keeps people in a line prevents them doing
wrong (law & policies)
• लोगों को एक लाइन में िखता िै उन्िें गलत
किने से िोकता िै (कानून औि नीततयाीं)
Applicable oppositely also

9. PHILOSOPHICAL THEORY
• Provided by family/society/
Schools etc.
परिवाि/समाज/ववद्यालयों
आहि द्वािा प्रिान ककया
जाता िै।

10. PSYCHOLOGICAL THEORY
• Rural/Urban/Educated/Uneducat
ed/male/female etc.
• ग्रामीण/र्िि /सर्क्षित/असर्क्षित/पुरु
ष/महिला आहि।

11. BIOLOGICAL THEORY
•Male/female/child/adult
•पुरुष/महिला/बच्चे/वयस्क

12. TAPAN KUMAR MAHATO
tapan.mahato@gmail.com