The Mall In America Essay

The Mall in America Essay
THE MALL IN AMERICA Whenever we go out shopping or relaxing at malls, we actually don't see
or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral
part in the lives of America. They are shopping centers that have created a lot of buzz in many
writers. This is because we have more malls in America than high schools. Malls have received
praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only
shopping centers but also as places that provide a reflection of the American culture and serve as
centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize
malls for just being an artificial environment that creates ... Show more content on Helpwriting.net
...
and reoriented". (2003, P. 295). He shows how the use of these symbols creates a form of refuge for
people since they feel close to nature. This offers sensual and aesthetic pleasures to mall visitor. He
points out to old people who frequent malls to exercise and socialize, something they find difficult
in the uncivil society they live in. James J Farrell also acknowledges that the security at malls brings
a sense of self and brings about a set of social relationships. (2003). These writers bring into focus
the different aspects of malls that offer a ground for people to socialize and relax and enjoy. They
point out to the fact that malls are centers of entertainment for mall visitors. Those who appreciate
malls also argue that they serve as a cultural reflection of the American population. Farrell (2003)
argues that, "[the mall] is more American than Apple pie."(p. 271). He argues that malls have
become an identity symbol for the Americans. He argues that for one to study the American culture,
he only needs to visit a mall. Jon Pahl (2003) notes that malls usually target women because of their
love for admiration and beauty (p. 297). Despite the fact that most American men don't like going
into malls, they usually fall victims because they are also subject to groom themselves. George
Lewis also acknowledges that malls bring out the central concept of the American shopping
experience because they act as civic centers. By studying the shopping trends and myths that
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The Mall Of America By David Guterson Essay
In "Enclosed. Encyclopedic. Endured: The Mall of America," David Guterson's description
concerning the Mall of America researches into numerous surfaces that are entrenched throughout
the mall both physically and psychologically. David Guterson claims that the Mall is a
psychological impact on the applicants inside. He makes this claim through his portrayals of the
shopping mall's: exterior and interior environment, the people he interviews, and the malls many
titles.
A vivid depiction about the mall's ................ around it gives the audience the impression of already
visiting the mall. The press kit contained a array of details concerning the mall:
140,000 hot dogs sold each week, 10,000 permanent jobs, 44 escalators and 17 elevators, 12,750
parking places, 13,300 short tons of steel, $1 million in cash disbursed weekly from 8 automatic–
teller machines.
Guterson also writes about how individuals are effected psychologically by this metropolis.
Opened in the summer of 1992, the mall was built on the 78–acre site of the former Metropolitan
Stadium, a five–minute drive from the Minneapolis–St. Paul International Airport. With 4.2 million
square feet of floor space–including twenty–two times the retail footage of the average American
shopping center–the Mall of America was "the largest fully enclosed combination retail and family
entertainment complex in the United States.
Shoppers are drawn to visit because of all the modern frills contained within. A theme park, arcade,

The Center And Yorkdale Mall
The socioeconomic significance of malls is seen through visual culture, where the mall has become
a place to meet up with friends and family, on any day of the week – weekends being the busiest.
Hence "the mall has become a centre of life, where the most memorable moments, holidays and
birthdays are spent, dinners are held all under one roof" (Stokrocki 80). In Toronto the two largest
malls I explored were the Toronto Eaton's Centre and Yorkdale Mall – both of which included over
200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these
two malls apart from the rest included anti social behaviours despite families being grouped
together. Although people were together, the sense of togetherness was plastic just like the manikins
of store displays. It appeared as though families were shopping just as an excuse to go out as a
"family" even though children, teens and adults would disperse into the stores of their choice and
meet up at the end for a takeout meal, contacting each other through their phones. In addition to this
observation included the fact that families shopping with other families or family friends were more
of an exploitation of social and economic class. People being able to spend at stores like Michael
Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without
worrying about going over budget meant being affluent. What really needs to be questioned is the
idea that if these people spend at

The Mall Severgnini
In this section Severgnini is discussing "The Mall". A place he describes as the shopping center, or
outlet – all has the same name and meaning in both Italian and American culture but the function
and connotation that the word takes means two completed different things. Italians enjoy the mall
experience and the idea of shopping, whereas Americans look at it as almost a game or a mission to
be attacked and accomplished. Italians are passionate about what they wear and they do so
effortlessly. One of the differences between the fashion in Italy and the United States is that Italy is
home to the fashion capital, Milan. I was told by almost everyone when I told them I was studying
abroad to ditch the Nike shorts and college t–shirts. Friends

REPORT ON CONSUMER BEHAVIOR IN SHOPPING MALLS
STUDY OF CONSUMER BEHAVIOR IN SHOPPING MALLS INTRODUCTION Marketplaces
in urban demographic settings attract a large number of buyers and sellers, which can be termed as
market thickness. The co–existence of many shopping malls with traditional markets in a
marketplace causes market congestion. This problem may be resolved by developing small kiosks
for transactions and allowing consumers to test out customised products and services from the main
stores The growth of market share for specialised retailers and large departmental stores depends on
the size of the consumer segment in a given urban population. It is observed that consumers' buying
preferences become more diversified as the extent of retail stores increases within a ... Show more
content on Helpwriting.net ...
Myriad number of literatures is available which have identified various dimensions and concepts of
customers‟ buying and consumption behavior. However, very few literatures are available which
have described about the various constructs of shopping behavior and even fewer numbers of
researchers have focused on Indian Consumers. According to Assael (1987), shopping behavior is
the most unique for behavior which the consumers exhibit. Gifts, clothing, groceries, gifts and
household items are some of the most common type of shopping which consumers indulge in a
highly frequent manner. But according to Dholakia (1999), occasion and motives are also some
crucial points which influence the consumers shopping behavior. For example, for some consumers,
shopping is all about getting the best deal out of bargaining, for some (especially teenagers or the
young crowd) shopping is a means of getting acquainted and interact more with others in a social
context and for some it is a way of breaking out from the regular monotonous professional and
personal routine (Reid and Brown, 1996). It is also possible, that the motives behind two consumers
shopping at the same store could be same or different. Same motives may arise as when the
customers look for convenience, shopping experience etc, whereas motives mat vary as a result of
compulsion or by free choice. Compulsion

Analysis: The Suburban Regional Shopping Mall
The suburban regional shopping mall is a place where the shoppers could purchase products and
spend time for relaxing with their acquaintance. It has a huge space and amusement facilities, such
as lounge, restaurant, department store and etc. Department store is one of the critical elements that
the center has to attract and stimulate shoppers to walk throughout the mall. However, the existence
of department store in the mall not necessarily gives a huge impact on the mall sales, because the
changing of shoppers' needs and wants. The manager of the mall should consider attracting his
customers from declining by spending time and money and keeping the customers in maturity stage.
The mall may attract more shoppers by getting a new mix of specialty

Essay On Shopping Malls
Shopping centres have various effects on the environment as well as the social environment such as
the sphere of influence, land use changes and land values and have positive and negative effect on
the environment as well on the people. According to Eser Hangul shopping centres are the part of
large places which are stored of goods and service together. In the big cities, shopping malls are
indicated in the economic internal growth of country. The shopping mall is the place of competitive
trades that mean a lot of merchandises and services to be exchanged, which results to a good
economy. Some people are satisfied with shopping centres as it makes their life much better,
improves their standard of living as its comfortable and convenient , for instance, you can get the
word " one stop service" that it provides everything ... Show more content on Helpwriting.net ...
The development of shopping malls has an impact on the land values of adjacent residential
properties. According to MC Sale_ (May 19, 2015) One of the most significant changes in the South
African retail landscape Over the past few decades is the increase in the number and size of Retail
shopping centres situated in, or close to, residential areas, but have an effect of residential property
prices. There is an increase in prices and the land values changes and is worth more due to the
shopping centre so the property will be worth more as it is closer and covenant. Another effect on
the environment due to shopping malls is that there is a sphere of

Movie Review : Mall Cop
Literature Review
As if being and officer is hard enough, every step you take is closely watched. Individuals see
security officers in two different ways as previously mentioned, mall security personnel are either
held to a high standard such as, police officers, or treated as a hoax. The article, "Terror, War, Crime,
Budget Cuts and Now This – 'Mall Cop," discusses the negative image of mall security officers
brought on by the movie Mall Cop. The movie takes place in New Jersey and is the story of a failed
New Jersey State police academy candidate who becomes a shopping mall security officer. The
fateful line, "Our mall security is fine, but ultimately we rely on the hope that nothing ever goes
down," is only one of the ways that the ... Show more content on Helpwriting.net ...
Scott Born, vice president of corporate relations with Valor Security, and member of ICSC stated:
"the key reason for creating this program is because of the fact that malls are possible terrorist
targets and will continue to be social and financial centers within communities," (Anti–terror
training program introduced for nation 's malls, 2007). The anti–terror training program cost $1.8
million. The focus of the program is to increase the terrorism awareness of security in shopping
centers. The teaching methods of this program consist of a blended learning process of scenario
gaming and short video presentations that are conducted in the shopping center. ICSC strives to train
and implement up to 20,000 security officers across the country in terrorism awareness and
deterrence. The diverse groups of participants and input received allows for the producers to
evaluate security measures and apply real world scenarios in the planning procedures to ensure the
effectiveness of the program, (Anti–terror training program introduced for nation 's malls, 2007).
Although the anti–terror training program only relates to one part of a security officers training, it
still has the ability to assist officers in different parts of the training process. For example, the anti–
terrorism training program aims to teach security guards to be more

Dangers Of Teenagers In The Malls
Malls are not protected. This is an issue that needs to be resolved in the near future. Though not very
pondered, mall safety is a large concern in this country. Many people are unsuspecting of the
dangers when going to the mall. Teenagers should be watched by an adult until they turn eighteen.
By being accompanied by a guardian or an adult, teenagers are less likely to act out or cause trouble.
A constant eye will discourage any unorderly behavior. If the teenagers in the mall the day they set
off those firecrackers had been watched by an adult, there's a high chance that never would have
happened. Teenagers can be influenced to do the right thing just as much as as they can be
influenced to do bad. It's simply better to have any teen under the age of eighteen need to be
watched. Malls will be much calmer if this simple task is enforced in all malls. The adult should be
responsible for the teenagers and their behavior. This will serve as an incentive for the adult to keep
the teenagers tame. The adult along with the teenagers would receive the same consequences.
Teenagers attending the mall will have little to no outlet to misbehave. This within itself eradicates
some worry mall–goers may have concerning their trip to the mall. It's a fact: teenagers make dumb
decisions and do dumb things! It was definitely a dumb choice to set off fireworks in the mall.
Though the teenagers were probably just wanting to fool around, they caused mass panic and
wreaked havoc on that day.

Shopping Mall
CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual
framework of this study. The literature review cover the shopping behaviour, shopping value,
consumer's decision making styles, perceived shopping mall image, shopping mall brand loyalty and
consumer segmentation. The conceptual framework of this study will be explained in the end of this
chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer
shopping behaviour by review the previous study on the previous literature. Shopping is one of the
distinct activities of consumer behaviour (Tauber, 1972) and shopping behaviour is a distinctive
form of consumer behaviour (Asseel, 1987). According to Tauber (1972, p ... Show more content on
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Also according to Zaffar, Ghingold, and Zainurin (2006), two consumers may shop at the same
stores for similar reasons, e.g. convenience, courteous help nice décor, etc., but one consumer my
find shopping a burden, something to be done quickly within a minimum of effort while another
may enjoy shopping, engaging in it as sport by achieving the satisfaction of buying a desired item at
a bargain price. This latter consumer does not mind spending time searching for alternatives.
Shopping involves much more than eye–sight and foot. That is what Paco Underhill (1999, p 161)
said, "shopping is... the kind of activity I mean involves experiencing that portion of the world that
has been deemed for sale, using our senses – sight, touch, smell, taste, hearing – as the basis for
choosing this or rejecting that...virtually all unplanned purchases – and many planned ones, too –
come as a result of the shopper seeing, touching, smelling or tasting something that promise
pleasure, if not total fulfillment." It can seen that individual go shopping for some other reasons,
beside to acquire a product, they also shop for non–purchase reasons such as looking for social
interaction, sensory stimulation, learning for new rends and even exercise. That is, consumer can
shop for utilitarian reasons related to achieving specific purchase goals. Alternatively, they can shop
for hedonic reasons related to having fun.

Environmental Effects Of A Shopping Mall
Tearing up the park and replacing with a shopping to fulfill the gluttonous greed of our capitalist
nation, will not only harm the ecosystem and cost millions of tax–paying dollars, but severely harm
the children physically and mentally.
A shopping mall is a large investment to make, referring to the ecosystem and money. Constructing
a pollutant in our town will aggravate the ecosystem. Cutting down trees will cause an oxygen
deficiency as well as harm any species and ecosystems living there. The process of building a mall
emits air pollution into the atmosphere, which will also occur when the mall is finished. Moving on,
mall have not been making business of late and are shutting down.
Time calculates "By 2022, analysts estimate that 1 out of every 4 malls in the U.S. could be out of
business" (Time). Manufacturing a mall now is not the best idea economically. In addition, Fixr
makes us aware that malls "run at an average of $24.9 million to complete" (Fixr). Paying 24.9
million dollars to build soon to close mall that will hurt the ecosystem is a poor judgment call.
Furthermore, in our current society, children are being limited to the access to the clean outside
world. They choose to remain inside on the computer, rather than having a childhood playing with
friends outside and are suffering physically. With fast food industries taking over, children have no
way to work off the pounds of grease and fat they consume. According to the American Heart
Association, "...

A Swot Analysis Of Suburban Regional Malls
Suburban Regional Malls
Name:
Course:
Tutor:
Institution:
Date:
Introduction
Suburban shopping malls are malls where with a single location shoppers can visit more over
hundreds shops all of different kinds, i.e. shoppers can eat, watch movies, dine and walk. Most
Americans could hung out here all the entire day and feel much uplifted in spirit by their experience.
Suburban regional malls were designed to be a substitute or even a replacement for a city central
business district. In 50s such malls were small but today it stands out to be a large malls that can be
categorized into eight types, include; Neighborhood centers, community centers, regional centers,
superregional centers, fashion/ specialty centers, power centers, theme/ ... Show more content on
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This is through compelling content and creating deeper bonds with them through social media and
proprietary sites and apps, as well as loyalty programs. Social media can be useful, for instance, to
create buzz about new tenants or solicit ideas from consumers about ideas for new stores. Mall
loyalty programs can provide the means for malls to establish a direct relationship with customers
that goes beyond each visit to the mall, while allowing malls to collect precious information about
customers.
Secondly, I would use technology to transform this mall usability as a mean of improving customer's
satisfaction. This can decrease customers' pain points, while simultaneously creating entirely new
delight points, for instance, technology can be used by shoppers to find parking and mobile apps can
offer quick, easy guide to help shoppers find what they're looking for at today's increasingly large
and multi–level

Shopping Mall Research Paper
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Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more
buildings forming a complex of shops representing merchandisers, with interconnecting walkways
enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor
version of the traditional marketplace.
Modern "car–friendly" strip malls developed from the 1920s, and shopping malls corresponded with
the rise of suburban living in many parts of the Western World, especially the United States,
afterWorld War II. From early on, the design tended to be inward–facing, with malls following
theories of how customers could best be enticed in a controlled ... Show more content on
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The same is true forPortuguese–speaking Brazil, though with American spelling "shopping center".
–––––––––––––––––––––––––––––––––––––––––––––––––
History
Numerous covered shopping arcades, such as the 19th–century Al–Hamidiyah Souq in
Damascus,Syria, can be considered precursors to the present–day shopping mall.[4] Isfahan's Grand
Bazaar, which is largely covered, dates from the 10th century. The 10 kilometer long covered
Tehran's Grand Bazaar also has a long history. The Grand Bazaar of Istanbul was built in the 15th
century and is still one of the largest covered markets in the world, with more than 58 streets and
4,000 shops.
Gostiny Dvor in St. Petersburg, which opened in 1785, may be regarded as one of the first
purposely–built mall–type shopping complexes, as it consisted of more than 100 shops covering an
area of over 53,000 m2 (570,000 sq ft).
The Oxford Covered Market in Oxford, England opened in 1774 and still runs today.
The Burlington Arcade in London was opened in 1819. The Arcade in Providence, Rhode Island
introduced the retail arcade concept to the United States in 1828. This was a forerunner of today's
shopping mall [5] The Galleria Vittorio Emanuele II in Milan, Italy followed in the 1870s and is
closer to large modern malls in spaciousness. Other

Shopping Malls
INTRODUCTION A shopping mall is a building or group of buildings that contains stores. The
stores are connected by walkways so that consumers can easily walk between the stores. Malls can
be built in an enclosed or open–air format. These malls have brought a new revolution in the world
of shopping. Nowadays shopping is no longer limited to buying stuff that you require but now it has
extended its sense to have lip smacking food along with enjoyment, fun, refreshment and
entertainment. In malls all these things are easily available in a completely comfortable
environment. Shopping malls are an emerging trend in the global arena. The first thing that comes in
our mind about the shopping malls is that it is a big enclosed building housing ... Show more content
on Helpwriting.net ...
Generally, it 's a center that does not have an anchor tenant in the classic sense (that is, a department
store). However, lifestyle centers increasingly have a cinema as a major tenant. Others have just a
small collection of exclusive shops. Outlet Centers Characterized as manufacturers ' outlet centers
between 50,000 and 400,000 sq. ft. Regional Centers Characterized as having between 400,000 and
800,000 sq. ft. usually two or more anchors, such as a conventional department store, junior
department store, mass merchant, discount department store, or fashion apparel store. Superregional
Centers Characterized as having over 800,000 sq. ft. Usually three or more anchors, such as a
conventional department store, junior department store, mass merchant, or fashion apparel store.
Theme/Festival Centers Characterized as tourist–oriented, retail and service centers between 80,000
and 250,000 sq. ft. Reasons for growth * Fast growing middle class with higher discretionary
income. * Emergence of youth as an independent shopper with a lot of disposal income. *
Rogerness of Indian shoppers for a new shopping experience. * Ability of Mall developers to make
shopping an enjoyable experience. * Presence of factors like cost effectiveness, convenience wide
variety of products with the fun element entertainment and good time pass plus shopping on
weekends. * Influence of media and marketing communication resulting in changing

Shopping Mall Impact on Small Bussinesses
Impact of Malls on Small Shops and Hawkers
A small sample survey of the impact of malls on small shops and hawkers in Mumbai points to a
decline in sales of groceries, fruits and vegetables, processed foods, garments, shoes, electronic and
electrical goods in these retail outlets, ultimately threatening 50 per cent of them with closure or a
major decline in business. Only 14 per cent of the sample of small shops and hawkers has so far
been able to respond to the competitive threat of the malls with the institution of fresh sales
promotion initiatives.
ANURADHA KALHAN
India is attempting to do in 10 years what took 25–30 years in other major global markets. However,
to–date there is very little understanding of what the impact of ... Show more content on
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So 50 per cent of the sample was expecting serious trouble. 82 per cent said that their children
would not continue with the business. Yet only 11 per cent of the sample of 112 shops/ hawkers
were involved in a campaign against the malls. It would be useful to compare the two areas where
malls have been around for an adequate period of time, like in Parel and in the Bhandup/Mulund
area. Nirmal Lifestyle is close to Bhandup, R Mall is in Mulund. Nirmal is two years old and R Mall
is three years old. Phoenix Mall in Lower Parel is four years old. There were 53 respondents (retail
shops and hawkers) in the

Shopping Malls
PROJECT ON MARKETING MANAGEMENT
SHOPPING MALL
1
MARKETING PROJECT ON
SHOPPING MALL
NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term
: 6
2
Contents
1. Introduction
Pg. no. 4
What is a shopping mall? ................................................. Advantage and disadvantage Brief history
Type of shopping malls Components
2. Objective...............................................
9
What are the key factors which is making shopping mall hugely successful? Effect of shopping
malls on the small retailers.
3. Methodology................................................ 13 4. Questionnaire ..............................................15 5.
Finding....................................................... 17 6. SWOT....................................................... 26 5.
Recommendations ......................................... 29 6. Conclusion ................................................ 35 7.
Bibliography ... Show more content on Helpwriting.net ...

Up until the mid 1990s, most modern–day developers built enclosed shopping malls in order to
create a climate–controlled shopping environment. Today, developers are returning to the creation of
open–air shopping malls. Outlet malls, shopping centers featuring name brand retailers selling their
products at discounted prices, are often built in an open–air format.
Types of Shopping Malls
In general, you will find only regional centers, superregional centers, and fashion/specialty centers
on this Web site. Relatively few community centers were chosen, but appear here because the center
may have, at one time, been considered a regional center. Only a few theme/festival centers were
listed in heavily urbanized areas, such as San Francisco, because of their particular attractiveness or
size. Finally, the new designation, lifestyle center, displays because of their classic–mall type
appearance even though they are without a classic–mall anchor store.
6
Fashion/Specialty Centers Characterized as higher end, fashion oriented centers between 80,000
and 250,000 sq. ft.
Community Centers Characterized as having between 100,000 and 350,000 sq. ft. Usually two types
of anchors, such as a discount department store or large specialty/discount apparel store.
Lifestyle Centers A new designation that has a loose definition. Generally, it's a center that does not
have an anchor tenant in the classic sense (that is, a department store). However, lifestyle centers

Endured: The Mall Of America
After reading, "Enclosed. Encyclopedic. Endured: The Mall Of America." I've came to the
conclusion that at one point in everyone's lives, we've all looked at malls as if they were something
magnificent. The way malls have been portrayed over the years, they are practically the next best
thing to an amusement park. But there is more than what meets the eye. Hypnotism at it's finest
"The mall exploits our acquisitive instincts without honoring our communal requirements, our
eternal desire for discourse and intimacy, needs that until the twentieth century were traditionally
met in our marketplaces but that are not met at all in giant shopping malls. " (162) When people
think of a mall the last thing that comes to mind is coming together as a community and having a
festival and enjoying ones company. People have turned the mall into a place of need. As if it were a
hospital and held very high importance. "I need to go to the mall." very popular phrase in this era.
When people enter the mall it turns into a game and there is only one player, the shopper. The goal
of the game is to spend hours inside the belly of ... Show more content on Helpwriting.net ...
From the moment one enters the mall doors it becomes a mission. A mission to spend money in a
selfish manner in attempt to feel better about oneself. In a crowd full of people all with the same
intention, many malls have conquered our mindsets into believing we're a community by coming
together with no purpose. The mall is in fact a beast with attracting qualities. From the Stores, and
food to the shiny floors and fancy designs. The malls make us believe we need to be there and when
doing so. We lose direction in what the mall is really

Kapampangan Teens on Mall Preference
Kapampangan Teens on Mall Preference: SM Pampanga versus Robinsons Starmills (Qualitative)
The research focuses on the preferences of Kapampangan teens to SM Pampanga over Robinsons
Starmills. The group chose to focus on teens (13– 19 years old of both genders) because: (1) they
tend to be heavy users of shopping malls (Baker and Haytko, 2000), (2) they spend
disproportionately larger money in those in which they have a high degree of interest and
involvement (McCasland, 2004), (3) they have more purchasing power because of continuous
financial support from their families and lesser financial responsibilities, (4) there is little research
conducted on teen mall preferences (Baker and Haytko, 2000). It is well–known that teens have the
... Show more content on Helpwriting.net ...
Teens like to â€œhang–outâ€ at malls and meet their friends (Baker & Haytko 2000). Indeed,
visiting and shopping with friends are major activities for teens. Talking to other shoppers and
enjoying the crowd are surprising preferences of customers (Kang et al., 1999). The friendliness and
conduciveness of the mall to these activities affects the level the mall spending on the part of the
teens. Meeting and spending time with friends makes a difference in mall choice (Wang et. al.,
2000). The physical appearance of the mall also contributes to mall preferences. These include
availability of unique store design, good air quality and lightning, temperature, spaciousness of
internal layout, cleanliness, and even ease of finding car parking lot (Ibrahim et al., 2002). Other
factors that influence the mall environment perceptions are fashion, clean, organization, reflection of
local culture, appeal, sensible, and function (Kinley et al., 2003). Having adequate aisles and easy to
follow layout positively adds to mall choice (Keep et. al., 1995; Ibrahim et. al., 2002). Interestingly,
they also found differential influence from the environmental factors on excitement and desire to
stay. Likewise, (Wee, 2002, cited from Dawson, Bloch, and Ridgway, 1990) stated that some
consumers have experiential motives for shopping which result from hedonic or recreational
motivations. Through a survey of visitors, the results clearly

Case Study : The Mall Of America ( Mall )
The strength of a claim is in the empirical evidence presented and this case study "The Mall of
America" (Mall) is no different. The Si–Minn Developers Limited Partnership (Si–Minn LP)
defense and disclosure of their decision to purchase the material interest in MOAC LP are reflective
of their fiduciary duty to Melvin Simon & Associate stakeholders their parent company. On the
other hand, Triple Five Minnesota Inc. (Triple Five) indifference in the investment returns was
reflected in their tacit indolent response to the initial offering by "Teachers", confirming that Si–
Minn LP acted in the beneficial best interest of both the seller (Teachers), and partnership with
Triple Five in spite of their dissatisfaction.
Before the existence of the "Mall of America Associates" MOAA partnership and throughout its
operation Si–Minn LP offered continuous tangible value, where as, though important, Triple Five
only secured development rights and seemingly fade in the position of an inactive participant.
The nature of Triple Five with Si–Minn LP initial involvement is unknown, but clearly stated are
two facts related to financing. First, Triple Five had trouble securing financing. Secondly, at the
point of Si–Minn LP involvement, Teachers agreed to finance construction of the Mall. Though
speculative, this inability to arrange to finance is the possible reasoning behind Triple Five
unresponsiveness to Teachers offered in March 1998. It is important to note that inherent in the

Shopping Malls Are Becoming Extinct
Ever wonder what your favorite mall will look like if it was replaced by an empty lot? How would
you feel? Approximately 60 years ago when shopping malls were first built, it was expected to be
"the gleaming symbols of America's future." Shopping malls were created to lure customers from
the city into the suburbs; thus allowing shopping be done under one roof. However, according to
recent studies conducted by Green Street Advisors, 10 percent of the nation's 1,000 enclosed malls
will fail by 2022. Although this may not seem detrimental, once the malls begin to disappear,
shoppers will be limited to where they shop. Shopping malls are becoming extinct because of
change in generation, economic issues, and the closing of major anchor stores. As we enter a new
generation, shoppers are gearing toward online and mobile shopping, which contributes to the
extinction of shopping malls. America reached a time period where the number of adults who were
born in a time where online shopping was not thought of are retiring; resulting in old habits, such as
shopping in malls, coming to a cease. The older generation of adults tend to revert back to familiar
habits such as shopping at malls or going to a bookstore. The new generation of adults/teenagers do
not use shopping malls as a hangout spot in contrast to older generation, thus leading to the decline
of shopping malls. Other than shopping, shopping malls were once used for socializing. However,
with the increase of social networks

Shopping At An Outlet Mall
1. One of the themes of this chapter is that shopping at an outlet mall is work, not leisure. What is
meant by this? 1. Chapter 4 suggests that shopping at an outlet mall is work, rather than leisure, in
several ways. First, Shell mentions that outlet malls are located well outside population centers. This
causes would be shoppers to drive sometimes an hour or more to shop at an outlet mall. She
mentions that "visiting the outlets demands an investment in time, deliberation, and energy beyond
what we invest in most other leisure activities" (Shell 91). Furthermore, Shell also uses several
images throughout the chapter that convey a sense of work at an outlet mall; she conjures up images
of "all that time, all that gas" (Shell 91), and "most customer look exhausted and not what you'd call
fashion forward" (Shell 97). This suggests that shopping in this form is a labor instead of a leisure
activity. Apart from exercise, what activity that induces exhaustion is considered a leisure activity?
Leisure activities are supposed to be enjoyable, and unlike exercising to exhaustion, shopping to
exhaustion does little to improve one's figure. However, the outlet mall experience has been
marketed as cost saving even though its foundation is sunk costs. 2. What is your favorite outlet
mall and why do you like this mall? 2. Shell actually mentions my favorite outlet mall by name. I
grew up near the Vanity Fair Outlet in Reading, PA. I still shop at the VF Outlet as it is known to

Essay On Dubai Mall
Dubai is a lively city known for its ultramodern architecture, luxury shopping, and an energetic
nightlife scene. Dubai continues to amaze the world with its new endeavors, from the world's tallest
skyscraper, to a manmade spectacular island. Dubai has positioned itself as a city with the most
futuristic vision, being home to the world's biggest mall – Dubai Mall.
Dubai mall is the most visited shopping center globally, and a renowned entertainment destination.
It is considered as the largest shopping mall based on its total area and the ranked the 14th largest
based on its gross leasable area. Dubai Mall is a part of 20 Billion dollar complex in Downtown by
Emaar Properties that was launched in November 2008. The Dubai Mall developer is Emaar Malls
Group LLC, which is a ... Show more content on Helpwriting.net ...
Marketing: logo, brochures, information desk, mall design, banners, billboards, social media, ads,
fountain show
The mall is distinctive with its logo that was created to be the face and the unique identity of the
mall. The logo has a unique color and fonts to allow the people to identify the mall's core brand.
In addition to the logo, Emaar has branded its mall by many other marketing collaterals such as
magazines and mall brochures that can be obtained from their cooperative information desk. These
versatile collaterals are intended to inform the mall visitors of the availability and location of the
mall's retail shops, restaurants, and the wide entertainment options. So you can find information
kiosks in all places in the mall, with cooperative assistants to answer all questions and there are
available information brochures with maps and lists of all available shops.
Billboards of Dubai mall ads are spread around Dubai to show the residents and locals the
magnificent mall
Public relations: mall events, store or facility launch, news articles, dubai mall

The Hilltop Mall : A Mall Center
For our exhibition, City Planning, my group and I were assigned a specific aspect of the Hilltop
Mall to change in order to regain its popularity. My group, Services and Amenities, had to focus on
adding elements that will the help people of the community, as well as those who come from other
parts of the Bay Area. We researched, analyzed, compared, brainstormed, and generated ideas as to
how to make the Hilltop Mall better than it was ever before, and after all those steps, I recommend
that we provide better modes of transportation to help customers get around, and add a community
center.
The Hilltop Mall is a mall located in Richmond, the middle of the East San Francisco Bay Area.
During the 70's, people would come from all over the Bay ... Show more content on Helpwriting.net
...
After that, we generated 5 questions for a survey we would ask the shoppers at the mall the next day.
We asked about the ease and safety they felt at the mall, since that was the topic my group had to
focus on (Services and Amenities). Some questions were, "How would you rate your experience
walking in the parking lot at night, in terms of safety?", and "How would you rate the bathroom at
the mall?" These questions allowed our participants to rate on a scale of 1–5, so they have a range of
options to express their opinions.
After all those steps, I learned things from our research on the Hilltop Mall's past. We learned that
the mall was opened in 1976, went through 5 owners, and was foreclosed in 2013 (Fei, 2014). We
also learned that only 16% of Hilltop District residents shopped there (Sciacca, 2016). This made us
wonder why the mall failed, when our Digital Media teacher. Ayesha Walker, expressed to us that
during her childhood, it had been filled with customers and was "the place to hang out" among
teenagers.
From our trips, we we able to compare the Hilltop Mall's qualities, or the lack of, to Bay Street's. I
found that while the Hilltop had a vast parking area, they were cracked and faded so much that I was
barely able to make out the parking lines. And Bay Street had street parking as well as garage
parking, which was great for not taking up as much

My Observation: Queens Center Mall
The place that I observed is inside Queens Center Mall, a mall that most people go to shop or to
hangout. The mall is located on 92nd Street and 57th Avenue. Although the mall is split into two
parts, JCpenney and Macy's, it still consist everything necessarily to make the place a fun and
exciting outlet for people to walk around. Between the two malls, there is a bridge that people could
walk on to get to the other side of the mall. In that bridge, there are all sorts of rest areas for people
to sit down. Also, there is a five large tall bamboo stick that is by the window. In the spot where I
was going to observe, there was a lot of food places to buy. There is starbucks, and a pretzel stand.
The spot by the window was a perfect spot for people to really hangout and talk to each other. By
the window there is 5 bamboo stand, and that seemed to bother me a little, but for some not so
much. There is an actual seat for people to sit on but they refuse and rather sit by the window. I got
to interview two young fellow that was a high school students. I went up to them and asked "why do
you choose to sit there and not at the chairs," they said it is because sitting by the window is more
relaxing and they feel that they have a sense of privacy because of the bamboo. I asked them next ,"
does the sun bother you, because it's reflecting towards you." And they said "no because it balances
out from where they are sitting down on." Then I took a seat next to them and they were right about
how comfortable the seat ... Show more content on Helpwriting.net ...
Most of all, I saw how the Queens Center Mall's structure of the mall for people to sit on was a bit
of a failure. I noticed that some people can not get comfortable with what they are sitting on. They
would somehow find a way to get their personal space by simply sitting by the window and the
bamboo would be a wall that separates them from

The Social Significance And The Effect Of Malls
When hearing the word 'mall' the most common examples that will come to people's mind are York
dale, Scarborough Town Center or Vaughan Mills. They picture these huge supercenters mini– well
known stores such as Garage, Le Chateau, H & M, Best Buy even Wal–Mart, etc. These places will
be filled with large amounts of people shopping. Food courts with a huge line up and a mini kiosks
asking people if you want to try a free sample. The way people view malls are different depending
on their point of view. I hope by the end of this report to show the social significance and the effect
the malls has on us. Describing the Object: Malls can vary from small regional malls (they contain a
cluster of retail stores) and to "megamalls offering a combination of shopping and carnival like
diversions to the festival malls specializing in recreational shopping to the intensely fortified ghetto
malls observed by Mike Davis" and even too neighborhood malls (the purpose to is to serve
consumers within a radius of two miles) (source 2). According to BLANK 2 all malls would love to
think that they are distinct and can offer something new to consumers yet they all tend to share
common features in terms of aesthetics, architecture, and design. BLANK 2 states the reason for this
is "that a high percentage of malls are planned and built by a few transnational architectural and
design firms" (source 2). HE/SHE 2 refers to this as the appropriation of local symbols within the
space of the mall since

The Ambience Of Shopping Malls
The results of the study reveal that the assortment of stores, sales promotions, ambience of shopping
malls, and comparative economic gains in the malls gather the attention of higher customer traffic to
the malls. The urban shoppers visit shopping malls as a leisure center to relax, tend to shop in
response to various promotions and spend long hours. The major factors that affect shopping
stimulation among urban shoppers are store ambience and attractiveness relating to products and
services, location of the mall, brand value and price and recreational facilities.
Lee et al. (2009)35, in their study entitled "Shopping value in online auctions: their antecedents and
outcomes" have revealed that it is very rare in the marketing literature concerning the research on
store aspects as potential antecedent among the hedonic and utilitarian shopping value. The
association between utilitarian and hedonic values with the attitude of store trait has been analyzed.
The research was performed in a provincial shopping mall in Midwest of US to determine the
satisfaction of respondents using eighteen shopping malls qualities. Complete items in the malls are
reviewed in order to estimate the attribute of malls in general. The results reveal the existence of
positive association among shopping ... Show more content on Helpwriting.net ...
(2007)42, in their study entitled "Modeling Service Encounters And Customer Experiential Value in
Retailing: An Empirical Investigation of Shopping Mall Customers in Taiwan" have explored the
influence on customer behavioral intentions and subsequently service encounters on customer
experiential value in shopping mall context in Taiwan. Structural equation modeling results exposed
that personal interface encounters positively influenced perceptions of excellence and efficiency
value; physical environment encounters positively affected perceptions of aesthetics and
playfulness; and all dimensions of customer experience value constructively affected customer
behavioral

Swot Analysis Of Abu Dhabi Mall
1. Mission statement:
Abu Dhabi mall prides itself in providing an unrivaled shopping experience made of a wide and
diversified offering in an extremely convenient set–up.
2. Problem statement:
How to have more people visit Abu Dhabi Mall
3. Situation Analysis:
SWOT Analysis
1– Strength:
a. Perfect location.
b. Hypermarket present in the mall,
c. Availability of charging stations.
d. Electronic mall guide next to escalators and elevators on all floors.
e. Spacious area.
2– Weaknesses:
a. Slow elevators.
b. Not enough seating areas.
c. Floors need maintenance.
d. No zoning of categories.
3– Opportunities:
a. Attracts tourists.
b. It's a popular destination for shoppers in Abu Dhabi.
c. It's located next to two popular hotels.
d. Hosting of events.
e. They ... Show more content on Helpwriting.net ...
Goals and objectives:
Create awareness through commercials, word–of–mouth, local press coverage and promotions, you
want to whole town knowing about you.
To make it simpler for guests to discover their way around the shopping mall.
To Introduce reliable opening hours.
To go for a reliable state of customer service.
To guarantee that the mall is a protected spot for guests.
To guarantee the most astounding principles of cleanliness over the entire shopping mall.
To state and promote the elements of the retail offer as one shopping destination.

To actively market the shopping mall as the regional shopping center of choice.
To improve signage and navigation so that the shopping area can be easily located.
To increase the overall attractiveness of the shopping mall.
To encourage one–time shoppers to return and new customers to visit for the first time.
To challenge perceptions that parking is hard.
To challenge perceptions that accessing the mall is difficult.
Plan, research and produce a city center shopping area marketing and PR plan.
Create excitement, the events should be luring enough to win over the cynics. In case you're
conveying something new to town.
5.

Summary Of ' The Monmouth Mall '
Elena and Kayleigh walked to Elena´s house and got ready to go to the Monmouth Mall. Elena 's
mom said "Are you girlys ready". We replied "Yes", we run downstairs and went to the car. I
unlocked the car for us. ¨Here Kayleigh, we can sit in the back. I put the car on and put the music on
and sat in the back with Kayleigh. Kayleigh got a text from Carl "Hey Kayleigh, I have to ask you a
question it 's really important" said Carl. Kayleigh looked at the message and looked at Elena. Elena
looked at her "Tell him to meet us at the Monmouth mall with Michael". Kayleigh told Carl to meet
them at the mall and to bring Michael. Elena's mom came into the car and drove. She said "ok what
mall are you guys going to", we replied at the same time ... Show more content on Helpwriting.net
...
. .Do yooouuu . . .um . . .want to go to the Halloween Dance with me?" She looks at Kayleigh and
catches her eye and raises her eyebrows. Kayleigh mouths "What??"
Elena feels knots in her stomach. She can't think of anything to say to Paul. "Can I get back to you?"
Elena says slowly, "when I figure all this out?" Paul says, "Sure." Elena hangs up the phone and
notices the boys calling her over.
"What was that all about?" Michael asks.
Elena replies, "It was just my friend."
Kayleigh gives Elena a look that says tell me i 'm your best friend Elena looks back at her i 'm sorry
I can 't. Kayleigh Looks at her please Elena "says" fine Elena walks over to Kayleigh and looks at
her Paul "asked me to go to the dance with him", "but I really want to go with Michael"
Kayleigh looks at Elena and says "well follow your heart and go with the person you want to go
with"
Eleana looks at her "well I don 't know because if I go with paul it would be weird because i 'm
dating Michael but if I say no to paul he will be mad at me" Kayleigh looks at her if "I was you I
would just go with Michael
Elena looks at her "yea you 're right i 'll just ask him myself". "Come on let 's go with the boys said
Elena" Elena walks over to the boys and grabs michael 's hand "let 's go look for our dresses and
suits for the dance" Kayleigh says "yea lets go guys" Elena walks past hollister and goes into Jc
penney and finds this beautiful dress and calls kayleigh over kayleigh walks to Eleana Elena

Malls Typology Essay
Mall Culture– Rise, Current Trends, Types and Economic Study
Difference Between a Shopping Mall & a Shopping Centre ? SHOPPING CENTRES SHOPPING
MALLS
1. Shopping Centre is one or more buildings.
2. It is an open outdoor market.
3. In a shopping centre there are only one or two entrances to each store.
4. Here, in order to go to another store you have to go outside & then enter another store.
5. Shopping centre is one or more buildings that contain stores and restaurants that share a common
parking area.
1. Shopping Mall is a Single
Building.
2. It is a covered complex.
3. In a shopping mall there are several entrances into the mall.
4. While, in a mall, once entered you can go to any store in that ... Show more content on
Helpwriting.net ...
In the 1980s, some enclosed malls were remodelled into open–air shopping centres. By the mid–
1990s, Malls were still being constructed at a rate of 140 a year. The trend was to build enclosed
malls and to renovate older outdoor malls into enclosed ones. Such malls had advantages, including
temperature control. But by the end of 1990's the trend took a sharp turn and it was again
fashionable to build open–air malls. Finally by 2001, a PricewaterhouseCoopers study found that
underperforming and vacant malls were an emerging problem.
According to new trends, the outdoor outlet malls or big box shopping areas known as power
centres are now favoured, although the traditional enclosed shopping mall is still in demand by those
seeking weather–protected, all–under–one–roof shopping. High land prices in populated cities have
led to the concept of the "vertical mall," in which space allocated to retail is configured over a
number of stories accessible by elevators and/or escalators (usually both) linking the different levels
of the mall.
The major challenge was to encourage the shopper to move upwards & downwards, different from
the traditional tendency of moving horizontally. Vertical malls are common in densely populated
conurbations such as Hong Kong and Bangkok. Ex– Times Square in Hong Kong.
Mall culture in the United States was coming to an end as the U.S. economic

Shooping Malls
Disadvantages of Malls
a) Over Spending by visitors, Shopping Malls are a drain of resources : Shopping malls incorporate
a large number of products and services inside them. It is not always easy to go to a shopping mall
and exit with only what you came to purchase. The temptation to browse is always present, and
browsing often leads to buying things that are not needed.
b) Electric energy is supplied to this industry too much. If we consider in the long way of the source
of energy to continue using, we will face to the environmental effects like a global warming.
c) Another problem is influent to small shop in those areas. It is controversial issues for many years
due to small shops have no customers. For example, people like to go ... Show more content on
Helpwriting.net ...
It is not always easy to go to a shopping mall and exit with only what you came to purchase. The
temptation to browse is always present, and browsing often leads to buying things that are not
needed.
c) Another problem is influent to small shop in those areas. It is controversial issues for many years
due to small shops have no customers. For example, people like to go shopping in the mall because
goods are more variations and more choices to them.
d) It undermines small family run business in local shopping areas and cause them to get less
business because people are shopping in malls. This cause them to close.
Disadvantages of Malls
a) Over Spending by visitors, Shopping Malls are a drain of resources : Shopping malls incorporate
a large number of products and services inside them. It is not always easy to go to a shopping mall
and exit with only what you came to purchase. The temptation to browse is always present, and
browsing often leads to buying things that are not needed.
c) Another problem is

Describe A Shopping Mall Essay
6. Describe a shopping mall that you like
Where is the mall located?
What can you find there?
What type of clients visit this mall?
I like one of malls that are located on the suburbs of my city. It's large and newly built. It has 3
floors and a big underground parking. On the first and second floor you can find shops and
boutiques of all world most famous brands. Various goods are offered: clothes, shoes, beauty
products, furniture. There is also a hairdresser and a beauty salon. On the first floor there is a
supermarket. On the third floor there is a big leisure complex with 4 fast food restaurants and a
cinema. Shopping mall is surrounded by green lawns and benches.
The mall is visited by different people. Its garden and leisure complex are the favorite meeting
points of young people in our city. A lot of people visit the mall everyday late in the afternoon to do
some shopping. Some people enjoy walking from one shop to another even when they don't have
anything to buy. They eat junk food and watch ... Show more content on Helpwriting.net ...
Which famous shopping mall or big store would you like to visit?
1. I would like to visit Harrods. It is a world famous department store in London, England. It is very
luxurious and full of very good shops. It looks especially nice at Christmas time when it is covered
with lights.
2. What characteristics should a good shopping mall have?
2. A good shopping mall should be large and have many stores with different prices, so that every
client could find something for himself.
3. What are the advantages and disadvantages of big shopping malls comparing to small local
shops?
3. In big shopping malls all goods are available. But unfortunately they are also often crowded and
one has to stay in long lines. This doesn't happen in small shops. But on the other hand, they don't
offer such a wide variety of goods.
7. Describe a job that you would like to have in future
What is your ideal future profession?
Where would you like to

The Symbols Of Shopping Malls
"The shopping mall is the public marketplace of the wealthy industrialized societies. Malls are
expensive to build and operate, and typically several gigantic chain department stores act as
"anchors" for the mall. These department stores are connected by climate–controlled passageways
lined with smaller stores offering everything from ice cream to speciality clothing to movie
theaters." (Plattner 1989, 173)
This definition clearly indicates that mall is associated with wealthy, developed and industrialized
societies. But two of the largest shopping malls in South Asia, namely– Bashundhara City and
Jamuna Future Park are situated at Bangladesh; which is, according to Global (MPI) 2014, is the
third poorest country in South Asia (Global Multidimensional Poverty Index, June, ... Show more
The symbols of the growth of Dhaka include a changing skyline, high–rises buildings both for
commercial and residential purposes, choking traffic and rows of fancy new shopping malls.
Every detail of these malls, whether the interior or facilities, reflects the stereotype mega mall
design to maximize the potential to spend whether on groceries, clothes, shoes, reading material,
food, cinema or entertainment– all are available in one place.
Though these malls, in Bangladesh, initially faced huge fear of not running at all, now–a–days these
are being popular than ever. The tremendous hike in the number of mighty–expensive–trendy
shopping malls and the growing culture of shopping malls tend to exaggerate class distinction. Even
middle class's people take these malls as a status symbol.
The explosive growth of shopping malls in Bangladesh presents a set of complex and expanding
issues. Critics of mall expansion in the region express concern about western cultural aggression.
Others fear that these expensive malls replacing our middle class "saving–oriented" culture by the
never ending consuming

Descriptive Essay On The Mall
I pranced myself across the parking lot off the mall with a grin on my face because my parents were
taking me to the local mall. I walked into the mall jubilant and ecstatic because the Polaris Mall had
a mini–playground for kids and they had this climbing wall which I completely adored. I could have
never foretold the events which took place next. The moment I walked in, I felt a fresh blast of air
conditioner air on my face. I looked around, taking in the ambiance of the mall. The Starbucks to the
right of me, the Nike store to the left of me. But I quickly forgot about these trivial matters and I
sprinted to the playground and immediately leaped to the top of the slide. I slid down the slide,
swung on the swings and saved the best for last, the climbing wall. After I finished all of the other
playground equipment, I bounded over the playground with wide strides with a wide grin on my
face at the climbing wall. There was a couple of kids at the bottom of the climbing wall, I didn't pay
too much attention to them. There were also kids just like me climbing the wall with skill and
dexterity. I was determined to ascend the top of the climbing wall before them.
I scaled the wall faster than I have ever thought possible. In doing so, I was reckless, my feet placed
themselves where I thought was a climbing rock. My other foot immediately relocated itself and I
lurched to the right and my feet displaced themselves. I found myself no longer on the climbing wall
but in mid–air

Strip Malls: Causes of Failure and Success
DNSI 375 DESIGN THEORY AND RESEARCH Introduction and Literature Review You have a
great start on the literature review. I would spend a little bit more time on the introduction and
conclusion. The introduction should be more persuasive and can be referenced (see my comments
below). 17/20 Strip Malls: Causes of Failure and Success Introduction With the economic downturn,
businesses are suffering greatly and closing rapidly; because of this it is important to figure out ways
to reduce these closings and help companies prosper. One business type that has seen drastic
closings is the strip mall. While research suggests that location, façade design, greenery, anchor
stores, store offerings and other attractions pull in much more foot ... Show more content on
Helpwriting.net ...
However, this model has not changed or adapted very well over time and while this design is poor in
suburban strip malls, where the linear progression takes you in a single direction rather than
encouraging a casual shopper to explore, it is detrimental in urban areas where the original strips
existed. For example, the Los Angeles urban strips are close to and have easy access to a potential
shopping base, but the social environment discourages shopping. As the city expanded, the area
around these strips became home to low–income housing, and the public areas were quickly taken
over. The population of the area that was surveyed showed a strong desire to use the space, but
noted such hazards as gang activity and a distinct lack of comfort for pedestrians (Loukaiton–Staris,
1997). Largely the people in Loukaiton–Staris's study wanted a place that was pedestrian friendly,
incorporating things such as seating and greenery, in addition to larger walkways and space for foot
traffic. Pedestrian–friendly strips serve as a major attraction to customers, and the design of these
heavily influence consumers in their shopping choice. Referring to a strip as "pedestrian–friendly"
typically referes to (Loukaiton–Staris, 1997): * Allowances for adequate foot traffic * Allowances
for seating * Greenery and other visual

Example Of Ambience Mall
About Ambience Mall
Ambience mall covers 1.8 million square feet area and it is developed over an area of 16.5 acres.
The mall has 3 level basement parking facility with huge capacity to park the vehicles. Ambience
mall has various entertainment options like seven–screen multiplex, children's play and party area,
open air theatre for exclusive fashion shows and music programmes, four dimension movies, food
court, Platinum shopping housing international luxury brands, a hyper market, corporate tower and a
bowling alley. Some of the well known brands t ambience mall are Jack & Jones, Veromoda, Next,
Marks & Spencer, Da Milano, Bobbi Brown, Pantaloons, Louis Phillpe, UCB, Nike, and Zara, etc.
About ZARA
Zara is one of the largest international ... Show more content on Helpwriting.net ...
Zara store is located in the ambience mall on the ground floor and first floor at the gate number one
i.e. the BMW entrance gate, which the premier entrance gate of the mall. Thus, Zara has positioned
itself in a high traffic area since people must walk by the store as they enter the mall via this
entrance. Being located in front of the first gate gives it a great advantage. The benefit of being
located in ambience mall is that it is very popular mall in Delhi, NCR and hence very populated too.
The mall has good assortment of various international brands and therefore it attracts large number
of customers inside the mall. This is based on the principle of cumulative attraction in which a
cluster of similar and complementary retailing activities will generally have greater drawing power
than stand alone stores. Thus, Zara gets more customers in the store as the target market will be
drawn to this mall because of the type of stores that satisfy their similar fashion needs. This can also
act as hindrance as competition between retailers increases but Zara has differentiated itself from
other retailers with the speed and frequency in which they offer trend–setting

Shopping Mall as a Leisure Destnation
SHOPPING MALL AS A LEISURE DESTINATION SUFIAN HAMAT SCHOOL OF HOUSING,
BUILDING AND PLANNING UNIVERSITI SAINS MALAYSIA, PENANG SUPERVISOR: DR.
NURWATI BADARUZZAMAN ASSOC. PROF. DR ABDUL GHAFAR e–mail:
Sufian@iiu.edu.my
Shopping mall has become part of a 'way of life'. The place is a destination frequented by many
levels and age groups of people during leisure time and weekends. The intentions of going to the
mall now are no longer confined to shopping for necessities in terms of foods and clothes but have
expanded to the act of seeking for leisure satisfaction. The reason being that leisure in form of
shopping can be achieved rather easily as it can be done casually and quite frequently ... Show more
In the early 1960's and 1970's, shopping mall had gained popularity as a tool to revitalize derelict
and abandoned areas within urban core. Shopping mall was built to rejuvenate downtown main
street or a once popular traditional shopping street. In the later period of twentieth century, there was
a lifestyle shift whereby customers were increasingly demanding and knowledgeable and expected
better shopping environment with better service and interaction. Shopping mall was expected to be
accommodating for their needs of basic necessities as well as leisure. In the 1990's, the idea of urban
entertainment center which combined shopping and entertainment had become very popular and
adapted worldwide. The thematic shopping mall began to exist sporadically providing new form of
shopping and promising satisfying experience to the consumer. The mall was another kind of what
was called 'Design Storytelling' which derived from the outgrowth of the relationship between
entertainment media and retailing and the results was depicted through very lively environment
created from the design fusion of forms, colors and sounds that would dazzle the senses. The interior
treatment was meant to create conducive shopping environment with good ambience and would
effectively engage shoppers senses.
B. Evolution of Planned Shopping Center (Mall)
There are 4 stages of changes

The Mall Of New Jersey
This first time I remember walking through the mall in New Jersey I was a little girl holding my
mother's hand. This mall is a dismal place, with one level and one major department store on each
end. The elongated brown brick walls made me feel like I am walking into a dungeon, into the land
of the abyss. It was not a joyous place for a child to visit. On one occasion, my mother brought me
an ice cream cone and with one lick it was on the floor. I never saw my mother so mad before; she
picked up the ice cream and demanded I receive another one. Little did I know that this dark dreary
space was going was my future place of employment. The mall was not a place I hung out at as a
teenager, first, it was too far and second we had a downtown to shop. While I was away at school
they remodeled the mall and expanded the space into a mega palace to include four levels of bright
lights, white walls, shining floors, glass elevator and a skylight. The mall added a movie theater,
bookstore, hair salons, restaurants, food court, computer stores, post office, and fitness center, just to
name a few minor changes. I was speechless, walking around the same mall as I did as a child with
amazing like Charlie in the Chocolate Factory. The mall played two major points in my life, the time
I spent with my mother as a child trying on clothes wishing we could afford to buy and my job
working in cosmetics saleswoman in a major department store. As a consequence of the mall, local
boutiques and mom

Kids in the Mall: Growing Up Controlled
College Writing – Summary Kids in the Mall: Growing Up Controlled Malls becoming the new
baby–sitters William Kowinski has written the article "Kids in the mall: Growing up controlled", to
highlight the ignorance of parents that exposes children to artificial environment of shopping malls.
Kowinski argues that this exposure converts children into "pre–programmed consumers" and leads
them to a premature adulthood, which affects their emotional development. To prove his argument,
the writer relies upon several studies which reveal the importance of the role parents play in
nurturing their children with "warmth" and "old–fashioned mothering". ... Show more content on
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This leads them to become brand conscious and focus more on the newest clothes and latest trends.
To prove his argument, the author refers to David Elkind's (a psychologist) study "The hurried
child". According to Elkind this "hurried child" is under a constant pressure to buy branded
products, and is forced to act like an adult and hold a level of sophistication that is beyond its years.
"Adolescents about to make a big leap into growing up crave more structure than acknowledged."
Kowinski claims that it is usually the parents who encourage children to spend time in the malls as
they consider malls to be much safer, and a rather "controlled environment". To support his
argument, the writer relies upon a study under taken by Karen Lansky's. This study insists on the
fact that kids observe and learn; if they are nurtured at home, they would learn about responsibility,
but if they have malls as a "structural mother", all they would learn is how to act like adults and
"how to consume." Hence parents should pay more attention to grooming their children themselves
instead of letting the malls "be the baby–sitters". Apart from their role as shoppers, kids also tend to
find jobs which might teach them how to be responsible but narrow the scope of their success.
Kowinski believes that the

Analysis Of The Movie ' Ghost Malls '
Ghost Malls
Shopping malls are not meant to be sinister. And, yet, in 1977, Georg A Romero chose to film
sequences of Dawn of the Dead, his cult horror zombie movie, in a deserted mall. Shorn of life and
light, the great echoing chambers of the enclosed shopping center took on a very eerie tone.
Curiously, Romero's set design has much in common with the ever–increasing number of abandoned
malls strewn across the United States. There are well over a hundred of these lifeless concrete and
steel behemoths sprawled beside freeways on the fringes of far–flung American suburbs. Economic
decline in certain areas − notably the mid–West − combined with an accelerating trend towards on–
line shopping and new forms of urban shopping centers have pushed the once seemingly invincible
all–American shopping mall into decline. Some are thriving, and being renovated, yet 'ghost malls'
are fast becoming the "ghost towns" of the early 21st Century. Inside, their acres of kitsch design
seem even sorrier than a seaside fun–fair out–of–season. All that marble, those wall tiles, the broad,
Hollywood–like stairs leading nowhere are both a little trashy and rather poignant.
The First Mall All the more poignant, in fact, because the first US malls were not meant to have
been sited miles from anywhere and reached only by big, air–conditioned automobiles with
automatic transmission and power–everything. No, Viktor Grun, the 'father of the shopping mall'
meant them to be the core around which new

The Mall In America Essay

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The Mall In America Essay