Fueling A_B experiments with behavioral insights (1).pdf
Dabur (rural marketing)- tanay singh
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3. Dabur At-a-Glance
• Leading consumer goods company in India with a turnover of Rs. 5,283 Crore
(FY12)
• 2 major strategic business units (SBU) - Consumer Care Business and International
Business Division (IBD)
• 17 ultra-modern manufacturing units spread around the globe
• Products marketed in over 60 countries
• Wide and deep market penetration with 50 C&F agents, more than 5000
distributors and over3.4 million retail outlets all over India