Innocent focuses on innovation as a company. They generate new product ideas but must choose which concepts to focus on developing into realities. Innovation requires taking a great concept and turning it into a commercial success through refinement and organization focus.

1. Innovation at innocent
30th May 2012

2. our range

3. innovation at innocent
1. Ideation vs. innovation
2. Choosing the right horse to back
3. Organisation focus on innovation

4. ideation vs. innovation
Generating the ideas and Taking a great concept and
refining the concepts turning it into a reality.

5. backing the right horse

6. innovation is a company focus

7. Innovation at innocent
May 2012