You're Not Boring!

•Download as PPTX, PDF•

1 like•54 views

Deck for New England Digital Marketing Summit presentation. A look at using content for so-called "boring" industries and products.

Marketing

13
• The Right Content
• The Right People
• The Right Place
• The Right Time

17
TARGET PERSONAS
Fictional,
generalized
representations
of your ideal
customers.
HubSpot.com

20
THE BUYER’S JOURNEY
TOF
MOF
BOF
AWARENESS
CONSIDERATION
DECISION

21
CONTENT
• Newsletters
• Infographics
• Ebooks
• Contests
• Audio
• Website
• Email
• Courses
• Blogs
• Video
• Pictures
• Webinars

22
THE BUYER’S JOURNEY
TOF
MOF
BOF
AWARENESS
CONSIDERATION
DECISION

26
• Why is my toilet leaking?
• How do I fix a leaky toilet?
• Is my toilet broken?
• How do I know if I need a new toilet?
PLACEHOLDER

30
Videos
Infographics
Blogs
Social media
Guides
White Papers
Ebooks
How-Tos

32
• Drill bits compared
• Which are the best masonry drill
bits?
• Who makes the best drill bits?
• What drill bits should I buy?

37
Fact: Buyers are 70-90 percent
through the buying cycle before
they even contact you.
Forrester Research

38
Fact: Consumers engage with an
average of 11.4 pieces of content
prior to making a purchase.
Forrester Research

40
Free Trial
Live Demo
Consultation
Estimate
Coupon

45
MARKETING CHANNELS
Affiliates
Amazon
Billboards
Blog
Brochures
Catalogues
Chat
Conferences
Consultations
Coupons
Desktop app
Direct mail
Ebay
Email
Field sales
Fliers
Giveaway
Infographics
In-store
Kiosk
Local Search
Loyalty
Magazines
Mobile
Mobile app
Newsletter
Newspaper
Packaging
Partner sales
Podcast
Pop-up
PPC
Press release
QR codes
Radio
Retargeting
Reviews
SEO
SMS
Social ads
Speaking events
Sponsorship
Tablet app
Telesales
Testimonials
Trade shows
Wearable tech
webinar
White paper
Word of mouth

MARKETING CHANNELS
Affiliates
Amazon
Billboards
Blog
Brochures
Catalogues
Chat
Conferences
Consultations
Coupons
Desktop app
Direct mail
Ebay
Email
Field sales
Fliers
Giveaway
Infographics
In-store
Kiosk
Local Search
Loyalty
Magazines
Mobile
Mobile app
Newsletter
Newspaper
Packaging
Partner sales
Podcast
Pop-up
PPC
Press release
QR codes
Radio
Retargeting
Reviews
SEO
SMS
Social ads
Speaking events
Sponsorship
Tablet app
Telesales
Testimonials
Trade shows
Wearable tech
webinar
White paper
Word of mouth

51
The Right
Content
The Right
People
The Right
Place
The Right
Time

54
THERE’S NO BORING
INDUSTRY, ONLY
BORING CONTENT

80
6. PRODUCTS DON’T
HAVE TO HIT THEM
IN THE FACE

84
THANK YOU!
TAMI BROUILLETTE tbrouillette@m5us.com
LinkedIn: Tami Brouillette

What's hot

Waynesburg PRSSA: Caffeinate Your Career Steve Radick

Australasian EXPO 2010 - Sales, Jeremy (Friday)Evan Foster

What's YOUR Selling Point -in a digital worldTolagbe Soleye Martins

What is Pinterest?Your Social Media Company

Sales Warrior Rally - FANatical Selling: Sales Warriors Focus on the FansMeredith Oliver

Conscious presentation at Law Firm Services Seminar - April 2013Conscious Solutions

Finding new ways to tell vulnerable young people’s stories | The power of hum...CharityComms

Kansas City Home & Garden Show - "FANatical Selling"Meredith Oliver

TWTRCON SF 10 Workshop: SalesTweetsEdelman

(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!" MyCase Legal Case and Practice Management Software

What's hot (10)

Waynesburg PRSSA: Caffeinate Your Career

Australasian EXPO 2010 - Sales, Jeremy (Friday)

What's YOUR Selling Point -in a digital world

What is Pinterest?

Sales Warrior Rally - FANatical Selling: Sales Warriors Focus on the Fans

Conscious presentation at Law Firm Services Seminar - April 2013

Finding new ways to tell vulnerable young people’s stories | The power of hum...

Kansas City Home & Garden Show - "FANatical Selling"

TWTRCON SF 10 Workshop: SalesTweets

(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"

Similar to You're Not Boring!

Finding your target audienceScott Stebner

AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...Business Development Institute

Content Marketing: What it is and how to go about it.YourCoach BVBA

OACFP 2016 - Marketing PresentationJeff Hum

Social media &_engagement_marketing_8.27.12candidmarketer

Social Media Full Strategy for Vista PrintNicolas Sosnowiez

Relationship Marketing in a Social Media WorldOnline Marketing Institute

Email mktg small businesses 12 02 2014Diane Thieke, APR

The ROI of Digital ContentAhava Leibtag

Social Media For Real Estate BrokersMardy Sitzer

UNITY - The Business of Me by Mark S. LuckieReynolds Center for Business Journalism

[Accommodation Marketing] Today's Socially Inspired TravellerDigital Visitor

Reinders social mediaSteve Drake

Building your Brand on a BudgetJane Boutelle

Building your Brand on a Budgetdigsiteinsights

Social Media Lead Generation July2009Sourav Sharma

Social Media Lead Generation July2009Carla Dias

Social Media Lead GenerationDan St. Peter

Using social media for lead generationYan Rozovsky

How to Use Social Media for Lead GenerationHubSpot

Similar to You're Not Boring! (20)

Finding your target audience

AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...

Content Marketing: What it is and how to go about it.

OACFP 2016 - Marketing Presentation

Social media &_engagement_marketing_8.27.12

Social Media Full Strategy for Vista Print

Relationship Marketing in a Social Media World

Email mktg small businesses 12 02 2014

The ROI of Digital Content

Social Media For Real Estate Brokers

UNITY - The Business of Me by Mark S. Luckie

[Accommodation Marketing] Today's Socially Inspired Traveller

Reinders social media

Building your Brand on a Budget

Social Media Lead Generation July2009

Social Media Lead Generation

Using social media for lead generation

How to Use Social Media for Lead Generation

Recently uploaded

Marketing Management Presentation Final.pptxabhishekshetti14

Unraveling the Mystery of The Circleville Letters.pptxelizabethella096

The Science of Landing Page Messaging.pdfVWO

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6

SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich

BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie

Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096

Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha

How to utilize calculated properties in your HubSpot setupsssuser4571da

Kraft Mac and Cheese campaign presentationtbatkhuu1

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Dream Center Peoria Presentation.pdftbatkhuu1

Foundation First - Why Your Website and Content Matters - David PisarekDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

No Cookies No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya

Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096

Recently uploaded (20)

Marketing Management Presentation Final.pptx

Unraveling the Mystery of The Circleville Letters.pptx

The Science of Landing Page Messaging.pdf

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

GreenSEO April 2024: Join the Green Web Revolution

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

Unraveling the Mystery of Roanoke Colony: What Really Happened?

Call Us ➥9654467111▻Call Girls In Delhi NCR

How to utilize calculated properties in your HubSpot setups

Kraft Mac and Cheese campaign presentation

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Brand experience Dream Center Peoria Presentation.pdf

Foundation First - Why Your Website and Content Matters - David Pisarek

No Cookies No Problem - Steve Krull, Be Found Online

Local SEO Domination: Put your business at the forefront of local searches!

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

You're Not Boring!

1. 1 YOU’RE NOT February 20, 2018 BORING

8. THE BEGINNING

9. 9 MARKETING IS NOT A DIRTY WORD

10. 10 WE ARE ALL MARKETERS

11.

12. 12 CONTENT MARKETING

13. 13 • The Right Content • The Right People • The Right Place • The Right Time

14. 14 THE RIGHT PEOPLE

15.

16. 16 EVERYONE IS NOT YOUR AUDIENCE

17. 17 TARGET PERSONAS Fictional, generalized representations of your ideal customers. HubSpot.com

18. 18 KNOW YOUR AUDIENCE

19. 19 THE RIGHT TIME

20. 20 THE BUYER’S JOURNEY TOF MOF BOF AWARENESS CONSIDERATION DECISION

21. 21 CONTENT • Newsletters • Infographics • Ebooks • Contests • Audio • Website • Email • Courses • Blogs • Video • Pictures • Webinars

22. 22 THE BUYER’S JOURNEY TOF MOF BOF AWARENESS CONSIDERATION DECISION

23. 23 AWARENESS CONSIDERATION DECISION

24. 24 HELPFUL INFORMATION IS NEVER BORING

25. 25 IT’S NOT ALL ABOUT YOU

26. 26 • Why is my toilet leaking? • How do I fix a leaky toilet? • Is my toilet broken? • How do I know if I need a new toilet? PLACEHOLDER

27.

28. Gillece Services

29.

30. 30 Videos Infographics Blogs Social media Guides White Papers Ebooks How-Tos

31. 31 AWARENESS CONSIDERATION DECISION

32. 32 • Drill bits compared • Which are the best masonry drill bits? • Who makes the best drill bits? • What drill bits should I buy?

33. 33 YouTube videos Case Studies Reviews Brand guides Samples FAQ Comparisons

34.

35.

36.

37. 37 Fact: Buyers are 70-90 percent through the buying cycle before they even contact you. Forrester Research

38. 38 Fact: Consumers engage with an average of 11.4 pieces of content prior to making a purchase. Forrester Research

39. 39 AWARENESS CONSIDERATION DECISION

40. 40 Free Trial Live Demo Consultation Estimate Coupon

41.

42.

43.

44. THE RIGHT PLACE

45. 45 MARKETING CHANNELS Affiliates Amazon Billboards Blog Brochures Catalogues Chat Conferences Consultations Coupons Desktop app Direct mail Ebay Email Field sales Fliers Giveaway Infographics In-store Kiosk Local Search Loyalty Magazines Mobile Mobile app Newsletter Newspaper Packaging Partner sales Podcast Pop-up PPC Press release QR codes Radio Retargeting Reviews SEO SMS Social ads Speaking events Sponsorship Tablet app Telesales Testimonials Trade shows Wearable tech webinar White paper Word of mouth

46. 46 WORD OF MOUTH

47. 47

48.

49. MARKETING CHANNELS Affiliates Amazon Billboards Blog Brochures Catalogues Chat Conferences Consultations Coupons Desktop app Direct mail Ebay Email Field sales Fliers Giveaway Infographics In-store Kiosk Local Search Loyalty Magazines Mobile Mobile app Newsletter Newspaper Packaging Partner sales Podcast Pop-up PPC Press release QR codes Radio Retargeting Reviews SEO SMS Social ads Speaking events Sponsorship Tablet app Telesales Testimonials Trade shows Wearable tech webinar White paper Word of mouth

50. 50 FISH WHERE THE FISH ARE

51. 51 The Right Content The Right People The Right Place The Right Time

52.

53.

54. 54 THERE’S NO BORING INDUSTRY, ONLY BORING CONTENT

55. 55 7 TIPS

56. 56 1. TELL A STORY

57.

58. ANOTHER STORY

59.

60. 60 2. TAKE ADVANTAGE OF WHAT’S POPULAR

61.