NOKIA

1. Nokia NA & Levant
P R and C omms
H1 Highlights
J anuary 2012 – J une 2012

2. Le t’s look b ack on th e firs t s e m e s te r…
Nokia and P R M e d ia H &K As s ociate h ave h ad a long and s u cce s s fu l
collab oration. Th e b e ginning of th is ye ar 201 2 was fu ll of ne w ach ie ve m e nts
and s u cce s s with ne w te ch nological ad vance s p u tting N okia forward and
m aintaining th e com p any at th e b e s t of th e ir p e rform ance s with innovation
s u ch as th e ne w As h a fam ily, P u re vie w and Lu m ia annou nce m e nt, b u t als o
ne w s trate gic d ire ctions with th e D e ve lop p e r training s e m inars with M icros oft
as a s trong p artne r.
Th rou gh ou t th e 1 s t s e m e s te r, we s aw th e b rand grow s tronge r and always
b e ing ah e ad of th e ir com p e titors at all le ve ls . N okia s h owe d th e ir involve m e nt
in too m any le ve ls , and als o s h owe d its com m ittm e nt toward th e Fu tu r
ge ne ration.
Nokia is ge tting s tronge r and growing and we will s e e it d u ring th e s e cond h alf
of th e ye ar with a Big Lau nch of Lu m ia in M orocco and Tu nis ia b u t als o with
th e lau nch of R am ad an ap p lications 201 2 as we ll as ne w te ch nological
innovations s u ch as As h a tou ch … and s o m u ch m ore
Nokia is going to ke e p s u rp ris ing th e p u b lic and P R M e d ia will b e th e re all th e
way to s u cce s s fu lly h e lp go to th e e nd of th e ye ar.

3. O u r te am …
NOKIA
• D ana Ad nani, N okia N A C om m s M anage r
PR Media H&K A s s ociate
• Am in Fare s , P roj ct D ire ctor
e
M orocco Te am :
• H ou d a, S e nior Accou nt M anage r
• S am i S ab e r, P re s s M anage r
• M oh am e d Be lfas s , P re s s M anage r
• You ne s R agh ib , P re s s O ffice r
Tu nis ia Te am :
• H as s e ne Tah ri,S e nior Accou nt & P re s s M anage r
Alge ria Te am :
• Fe lla Lam ari, S e nior Accou nt M anage r
• Zou b id a, Accou nt M anage r
E gyp t Te am :
• D alia M os tafa, Accou nt M anage r
• M ay S ad e q, P re s s M anage r
• S h e rif Afifi, P re s s M anage r

4. Ke y N u m b e rs
Tu nis ia

5. Ke y N u m b e rs
• Total C lip p ings : 106
• Total C ircu lation : 4.290.000
• Total P rinting : 1.072.500
• Total Ad ve rtizing valu e : 56.400 US D
• Total C re d it Valu e : 194.400 US D

6. Analys is p e r M e d ia

7. G lobal E vents & Regional E vents
 Global events
 M ob ile World C ongre s s , again s h atte re d atte nd ance re cord s as m ore th an 67,000 atte nd e e s N okia
s h owcas e d h ow th e y are R e d e fining Mob ile and p re lau nch e d th e N O KIA 808 p u re vie w
 – 8 j rnalis ts we re involve d in th e s e e ve nts
ou
 Wide – M ob ile World C ongre s s Barce lo na (Fe b ru ary)
 Feedback
 A ve ry p os itive fe e d b ack was colle cte d from th e gu e s ts .
 Th e p articip ants are always im p re s s e d to accom p any N okia‘s activitie s arou nd th e wo rld
 Th e re gional e ve nt was an op p ortu nity to b u ild a re lations h ip with ne w M e d ia wh o d id not
p articip ate d b e fore in a p re s s trip with N okia
 G lob al trip s and e ve nts are a ve ry u s e fu l tool fo r b u ild ing N o kia Am b as s ad ors .
© 2012 Nokia
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8. G lob al E ve nts & R e gional E ve nts

9. G lob al E ve nts & R e gional E ve nts

10. N E A and local E ve nts
N E A a n d l oc a l E v en t s
 M a r o c We b Aw a r d s – M o r o c c o
 Be l as r y c o n t e s t - E g y p t
m
 Qw e r t y Eve n t – Egyp t
 D e m o D a y w it h B e le N F C - M o r o c c o - L e b a n o n
l
 P r e L a u n c h P u r e v ie w 8 0 8 – E g y p t - L e b a n o n
 N o k ia D e v e l p e r t r a in in g d a y - M o r o c c o
o
 Caf t an – M o r o c c o
 F eed b a c k
 C o v e r a g e w a s v e r y e x c e le n t f o r a l t h e s e e v e n t s .
l l
F o r e x a m p l , m o r e t h a n 3 0 c l p in g s w e r e c o le c t e d
e ip l
f o r t h e Q w e r t y e v e n t in E g y p t .
 T o n a l y is e x c e le n t f o r a l t h e s e e v e n t s .
it l l
© 2012 Nokia
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11. • Maroc Web Awards- Morocco
11

12. 12

13. Maroc Web Award
13

14. Maroc Web Award
14

15. D E M O D AY with Be lle -N F C - M O R O C C O

16. D E M O D AY with Be lle -N F C - M O R O C C O

17. D E M O D AY with Be lle -N F C - M O R O C C O

18. D ate with Be lle - LE BAN O N

19. D ate with Be lle -LE BAN O N

20. BILM AS R I- E G YP T

21. BILM AS R I- E G YP T

22. P u re vie w E ve nt -E GYP T

23. P u re vie w E ve nt -E GYP T

24. P R E Lau nch P u re vie w- E gyp t

25. 808 P u re vie w-LE BAN O N

26. 808 P u re vie w-LE BAN O N

27. 808 P u re vie w-LE BAN O N

28. D e ve lop e r Training-M orocco

29. P R Bas ics
I n t er v i ews
 M o r e t h a n 3 0 in t e r v ie w s w e r e o r g a n iz e d
d u r in g t h is 1s t s e m e s t e r in E g y p t , Al e r ia ,
g
L e b a n o n , T u n is ia a n d M o r o c c o d u r in g l c a l
o
e ve n t s .
 M o r e t h a n 2 0 p r e s s r e l a s e s w e r e s e n t in
e
N o r t h Af r ic a L e v a n t s in c e J a n u a r y 0 9 h e l in g
p
u s t o m a in t a in a Hig h S O V a g a in s t
c o m p e t it io n .

30. Interview

31. T O P 15 A r t i cl es

32. Morocco

33. EGYPT

34. Egypt

35. EGYPT

36. Algeria

37. MOROCCO

38. Egypt

39. TUNISIA

40. ALGERIA

41. TUNISIA

42. Egypt

43. MOROCCO

44. Tunisia

45. Egypt