3. Comparing Features - Planning
When planning my website I took into consideration
my target audience and how I would advertise my
product to its full potential. My style model (
www.paranormal activity.com) uses features similar
to my own.
The technology that I used in planning my website
included weebly.com In which I drafted a website to
understand its features, imdb to search for movies
similar to my own and also the google search engine
to look for movie websites with different layouts and
content.
Based on the content of Ancillary 1, I tried to keep
up consistency in house style , this helped as I could
use techniques I had learned through photoshop to
add images and text with similar styles and font to
the website.
I feel that I could have done further research in the
planning of my website, like I did with my other
products. Through the use of technology..For
example; how I used a Flipcam to record feedback
from my potential audience.
4. Comparing Features - Construction
During the construction of my website , the technologies that I used included; Aviary to produce my soundtrack, youtube to
upload my trailer, photoshop to make images and banners and also facebook and twitter as promotional tools.
I think that the technology available today for example social networking helps massively in with promotion and since my
brief was to make a cross promotional package for a film trailer , I believe that I have followed the conventions of
promotional material in the horror genre as well as meeting the expectations of my target audience. To achieve this I have
used the links – Homepage, official trailer, official poster and synopsis, however as the homepage has the most visual
impact I feel that this is my most engaging page. Firstly to create the layout of the page have uploaded content using the
functions of weebly. My title banner is used on each page and was created in photoshop, next I have produced a short video
using iMovie to promote the release date, this also includes sound. Additionally each of my pages include the soundtrack to
my trailer which plays automatically, again promoting the trailer. To persuade my audience to watch the trailer based on just
viewing a poster and website I have used the social networking sites facebook and twitter to interest the public. Other
things which I thought improved the overall quality of the homepage were the newspaper quotes, this also promotes the
continuity as I have used quotes on my poster and in my trailer. Finally I used the credits and logos I created on photo shop
at the bottom of each page, similar to the paranormal activity website.
In the construction of my website I have learned that there are a vast amount of technologies available to use in the content
of a horror film website. For example; games pages and character bio’s. If I re-drafted my website I might consider finding
the methods to add these features. I have also learned how to use different software and create admin pages for social
networking sites which will hopefully help me in future projects.
5. Evaluation
Looking reflectively upon my work I would choose to do some things differently If
I re-constructed the website.
Things I could have included which feature on other horror film promotional
websites include;
Flash Animations
Extra pages / More detail
Links to other websites
Soundtrack page
Director bio
Character bio
Forum area
Ticket ( sales )
Box office information
Photo gallery
Behind the scenes
Contact area
