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Master of Business Administration (MBA)
SYLLABUS - FIRST SEMESTER
1.1 Management Concepts & Theories
1. Management - definitions, nature and scope of management, functions and process of
management-evolution of management, theory from Taylor, Fayol, Drucker to the present,
Growth of professional management in India, Ethics in management.
2. Managerial Planning - planning process, types of plans, strategic vs. operational plans,
models of strategy formulation, linking strategy to structure.
3. Decision making- managerial decision-making process and models, steps in rational
decision-making, creativity and group decision-making.
4. Organizations: organizational theories and design, various forms of organizational structure,
span of management, principles of coordination, authority, power, delegation and
decentralization.
5. Managerial Control - relationship between planning and control-limitations of control,
types of control systems and techniques - management by exception, budgetary control -
functional and dysfunctional aspects of budgetary control, internal control systems, internal
audit and management audit.
References:
 Koontz. (2008). Principles of Management. 1st
ed. New Delhi, Tata McGrew Hill.
 Knootz Harold & Weihrich Heinz. (2006) Essentials of Management.6th
ed. New Delhi,
Tata McGraw-Hill.
 Kotler Philip & Keller, Kevine Lane. (2007) Marketing Management. 12th
ed. New Delhi,
Pearson Education.
 Steers R, Porter L & Bigley G. (1996) Motivation and Leadership at Work. 6th
ed. New
Delhi, Tata McGraw Hill.
 Robbins & Caulter. (2008) Management. 8th
ed. New Delhi, Prentice Hall of India.
 Stoner, Freeman & Gilbert. (2006) Management. 6th
ed. Prentice Hall of India.
 Peter. F. Drucker.(2006) The Practice of Management The Paperback edition, Harper
Paperbacks
 Richard L. Draft, (2007) Organization Theory and Design, 10th
ed. South western, Cengage
Learning.
2 
 
1.2 Organizational Behaviour
1. Fundamentals of Organizational Behavior – evolution of organizational behavior,
individuals and organizations, forces affecting organizational behavior, changing work force
and employment relations, impact of globalization and information technology on
organizational behavior.
2. Individual Dimensions in Organizational Behavior - individual differences - perceptions,
interests, aptitude, attitude, learning, personality, creativity.
3. Group Dynamics: group behavior, team development, group cohesiveness - group decision
making process, effective teams, organizational conflicts, and conflict resolution,
interpersonal skills, Johari Window and transactional analysis.
4. Motivation: theories and models of motivation, leadership, theories of leadership &
leadership styles.
5. Management of Change: resistance to change, change models, change agents.
Organizational effectiveness, organizational climate and culture, learning organizations.
References:
 Robbins and Judge.(2009), Organizational Behavior,13th
Edition, Prentice-Hall.
 Fred Luthans, (2009), Organizational Behavior, 10th
Edition, McGraw-hill.
 Keith-Davis., (2001), Human Behavior at Work, 11th
Edition, McGraw-hill.
 Richard L. Daft., (2004) , Human Behavior at Work, 10th
Edition ,South-Western.
 Peter M. Senge., (2009), The Fifth Discipline, Crown Business.
 Stephen R. Covey., (1989), The Seven Habits of highly Effective People, Free Press.
 Uday Parekh., (2007), Understanding Organizational Behaviour , 2nd Edition, Oxford
University Press.
 Howard Gardner.,(2006), Five Minds for the Future, Harvard Business School .
 Frank J.Landy and Jeffrey M. Conte., (2010), Work in the 21st Century, third edition,
Mcgraw-hill.
 V. G. Kondalkar., (2009), Organisational Behavior, New Age International.
 Robbins Stephen P., (2009), Essentials of Organisational Behavior,12th
Edition, Pearson
Education India.
 Mullins, Laurie J., (2006) Management and Organizational Behavior,7th
Edition, Prentice
Hall.
3 
 
1.3 Business Environment
1. Business as a social system: internal and external environment, stakeholder map of business,
role of government in economic activity and its impact on business in India, business ethics
and corporate social responsibility. Issues in corporate governance.
2. Economic Structure of India: economic planning in India, transition from mixed economy
to a market economy, outlines of Public and Private sectors. Characteristics of industrial,
service and agricultural sectors, regional and sectoral imbalances, dualism, trends in GDP.
3. Monetary and Fiscal System of India: Overview of Indian monetary policy, monetary
policy, fiscal policy, role of RBI, the banking sector, Indian financial system, money market
and capital markets, stock exchanges and stock market reforms in India, Industrial finance in
India - role of development financial institutions and commercial banks, NBFC's, financing
of exports and imports, EXIM and ECGC issues in taxation and government expenditure -
FRBM Act, the problem of fiscal deficit.
4. Indian Society, Culture and Politics: social problems of India, Impact of modernization on
Indian society, demography, gender, environmental issues.
5. International Business Environment: India as a player in the International market place -
its position and prospects, the role of multi-national companies in India, FDI in India and
FII’s in India.
References:
 Justin Paul, (2006) Business Environment. 2nd
ed. Tata McGraw-Hill Publishing Company
Limited, New Delhi.
 Arthur A. Goldsmith, (2010) Business, Government, and Society: The Global Political
Economy. Cengage Learning, New Delhi.
 David J. Fritzsche, (2004). 2nd
ed. Business ethics: a global & managerial perspective.
McGraw-Hill/Irwin, New Delhi.
 Jagadish N Bhagwati (1993) India in transition: freeing the economy. Oxford Clarendon
Press, Oxford.
 Bimal Jalan, (1997) India's economic policy: preparing for the twenty-first century,
Penguin Book India Private Limited, New Delhi.
 John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan. (2008). 12th
ed. International
Business: Environments and Operations. Prentice Hall, New Delhi
 Jeffrey Sachs, Ashutosh Varshney, Nirupam Bajpai. (2000). India in the era of economic
reforms, Oxford University Press, Oxford
 Subramanian Swamy (2000). India's economic performance and reforms: a perspective for
the new millennium, Konark Publishers, Delhi
 Paul, Justin (2006) Business Environment: Text and Cases Tata McGraw Hill, New Delhi
 Agrawal, Raj (2002) Business Environment, 2nd
ed. Excel Books New Delhi
 Aswathappa, K(2003) Essentials of Business Environment, Himalaya, New Delhi
 Hartman,Laura P ; Chatterjee, Abha (2007) Prespectives in Business Ethics, Tata Mc Graw
Hill, New Delhi
4 
 
 Hill,Charles W L ; Jain, Arun K (2006) International Business : Competing in Global
Market Place, Tata McGraw Hill, New Delhi
 Aswathappa, K (2006) International Business, Tata Mc Graw Hill, New Delhi
 Subba Rao, P (2005) International Business : Text and Cases, Himalaya, New Delhi
5 
 
1.4 Managerial Communication
1. Introduction: nature of managerial communication, the communication process, effective
communication and barriers to communication, business communication, introduction to
communication skills, writing, reading, logic and analysis and listening.
2. Communication for Problem Solving: problem solving-communication model for case
analysis and reporting in detail, group discussion, in-class or workshop exercises and
assignments.
3. Writing Skills: Exercises in drafting letters, memos, e-mail, proposals, resume writing,
reports and executive summaries, the structure and process of creating business messages.
4. Oral Communication: Exercises in speaking, discussing, listening and negotiating, body
language and kinesics, business etiquettes
5. Business Presentations: Hands-on with excel and office power point
References:
 Murphy, Denish. (1957) Better Business Communication, New York, U.S., McGraw-Hill
 Gartside, L. (1990) Model Business Letters, UK, Longman Group Limited
 Zikmund, William G. (2003) Business Research Methods, 7th
edition, New Delhi, Thomson
 Cooper, Donald R. and Schindler, Pamela S. (2006) Business Research Methods, 9th
edition,
New Delhi, Tata McGraw-Hill
 MLA’s Handbook
 Rai, Urmila and Rai, S. M. (2007) Managerial Communication, New Delhi, Himalaya
 ICFAI. (2002) Business Communication, Hyderabad, ICFAI
 Chaturvedi, P.D. and Chaturvedi, Mukesh (2006) Business Communication Concepts, Cases
and Applications, New Delhi, Pearson
 Lesikar, Raymond V. and Fltley, Marie E. (2002) Basic Business Communication: Skills for
Empowering the Internet Generation, 9th
edition, New Delhi, Tata McGraw-Hill
 Kaul, Asha. (2007) Effective Business Communication, New Delhi, Prentice- Hall of India
6 
 
1.5 Managerial Accounting
1. Introduction to Accounting: meaning - accounting concepts and conventions -financia1
accounting v/s management accounting – recording, classifying and summarizing business
transactions, leading to preparation of final accounts of sole proprietary, merchandizing ,
manufacturing and service businesses using Excel.
2. Company Final Accounts in India: requirements of companies act of 1956 with respect to
preparation of final accounts of companies, annual report and its contents.
3. Financia1 Statement Analysis: Techniques of financial statement analysis, horizontal
analysis, vertical analysis, trend analysis, ratio analysis (profitability, liquidity, solvency and
capital, market ratios, preparation of fund flow & cash flow statement using excel.
4. Excel applications: preparation and analysis of income statement, balance sheet, cash flow
statement, ratios and projections using excel.
5. Cost Accounting: elements of costs, classification of costs, preparation of cost sheet, cost
accounting systems, job costing, process costing, contract costing and service costing,
marginal costing and use of break even analysis in decision making, relevant costs for
marketing and production decisions, cost drivers and activity based costing
References:
 Bhattacharyya, S.K., Dearden, John & Koppikar Y.M. (1986) Accounting for Management:
Text and Cases. 3rd ed. Vikas Publications Private Limited, Delhi
 R, Narayanaswamy. (2008) Financial Accounting: A Managerial Perspective. 3rd ed.
Prentice Hall, New Delhi
 Williamson, Duncan. (1996) Cost and management accounting. 1st ed. Prentice Hall, New
Delhi
 Anthony, Robert N. & Reece, James S. (1995) Accounting Principles. 7th ed. Richard d
Irwin, Chicago
 Atkinson, Anthony A. Kaplan, Robert S. & Young, S Mark. (2004) Management Accounting.
4th ed. Prentice Hall, U.S.A.
7 
 
1.6 Managerial Economics
1. Managerial Economics: introduction, basic concepts and their application to business
decision-making, demand and supply analysis, determinants of supply and demand, nature of
demand and supply curves, market equilibrium, price elasticity, demand forecasting and
estimating methods.
2. Theory of Consumer Behavior: consumer preferences, indifference curves, budget
constraint, utility maximization and the derivation of the consumer demand curve.
3. Production and Cost Analysis: production functions, cost functions and profit functions,
total, average and marginal costs, returns to factors and scale, short run v/s long run
decisions, derivation of the supply curve.
4. Market Analysis: Market forms, perfect, monopoly, monopolistic, oligopoly, output and
price determination, cartels and collusion, merges and acquisitions and government
regulations in the form of price, directives, taxes, subsidies, anti-trust action and competition
polices.
5. National Income Accounting: concept of GDP, NI per capita income, PPP, national income
accounting in India, business cycles and business forecasting, measuring business cycles
using trend analysis, macro economic indicators in business cycle measurement, coping
strategies for business.
References:
 Mote, V, Paul Samuel and Gupta G 2001, Managerial economics, Concepts and Cases
Managerial Economics, Tata McGraw Hill Education Private Ltd, New Delhi
 Salvatore, Dominick 1989, Managerial economics, Tata McGraw Hill Education Private
Ltd, New Delhi
 Samuelson, Paul and Nordhaus, William D 2010, Economics, 19th
edition, Tata McGraw
Hill Education Private Ltd, New Delhi
 Peterson, C H, Lewis C W and Jain Sudhir K 1999, Managerial economics, 4th
edition,
Pearson Education India
 Salvatore, Dominick 2009, Principles of microeconomics, 5th
edition, Oxford University
Press India
 Bernheim, Douglas B, Whinston Michael, Sen and Anindya 2008 Microeconomics, Tata
McGraw Hill Education Private Ltd, New Delhi
8 
 
1.7 Statistics for Management
1. Quantitative Data Interpretation in Managerial Decision Making: collection-
classification - tabulation - frequency distributions – charts using excel, measures of central
tendencies and dispersions – using visual explorations in MS excel.
2. Correlation and Regression: multiple correlation – basic probability concepts- conditional
probability, Bayes theorem - use MS excel PH STAT2.
3. Probability Distributions: Binominal, Poisson and Normal distributions using excel -
estimation - point and interval – using Excel.
4. Statistical Decision Theory: hypothesis testing for means and proportions and for difference
of means and proportions – analysis of variance.
5. Sampling: sampling techniques, random sampling, random numbers table. Monte Carlo
simulation, Chi-square tests, time series forecasting, hands on with MS excel.
References:
 Levin, R. I. and Rubin D. S., (2002) Statistics for Management, Prentice Hall.
 David M. Levine, David Stephan, Timothy C. Krehbiel, Mark L. Berenson, Mark L Berenson,
(2001) Statistics for Managers Using Microsoft Excel, 3rd Edition, Prentice Hall.
 Robert L. Carraway, Sherwood C., Jr. Frey, Phillip E. Pfeifer, Samuel E. Bodily, (1997)
Quantitative Business Analysis:Text and Cases, McGraw-Hill.
 Bhardwaj R. S., (2001) Business Statistics, Excel Books.
 Amir D. Aczel, Jayavel Sounderpandian, (2008) Complete Business Statistics, Tata
McGraw-Hill.
 Saunders, M., (2003) Research Methods for Business Students, 3rd Edition, New Delhi,
Prentice Hall.

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MBA Syllabus of University Of Mysore - 1st semester

  • 1. 1    Master of Business Administration (MBA) SYLLABUS - FIRST SEMESTER 1.1 Management Concepts & Theories 1. Management - definitions, nature and scope of management, functions and process of management-evolution of management, theory from Taylor, Fayol, Drucker to the present, Growth of professional management in India, Ethics in management. 2. Managerial Planning - planning process, types of plans, strategic vs. operational plans, models of strategy formulation, linking strategy to structure. 3. Decision making- managerial decision-making process and models, steps in rational decision-making, creativity and group decision-making. 4. Organizations: organizational theories and design, various forms of organizational structure, span of management, principles of coordination, authority, power, delegation and decentralization. 5. Managerial Control - relationship between planning and control-limitations of control, types of control systems and techniques - management by exception, budgetary control - functional and dysfunctional aspects of budgetary control, internal control systems, internal audit and management audit. References:  Koontz. (2008). Principles of Management. 1st ed. New Delhi, Tata McGrew Hill.  Knootz Harold & Weihrich Heinz. (2006) Essentials of Management.6th ed. New Delhi, Tata McGraw-Hill.  Kotler Philip & Keller, Kevine Lane. (2007) Marketing Management. 12th ed. New Delhi, Pearson Education.  Steers R, Porter L & Bigley G. (1996) Motivation and Leadership at Work. 6th ed. New Delhi, Tata McGraw Hill.  Robbins & Caulter. (2008) Management. 8th ed. New Delhi, Prentice Hall of India.  Stoner, Freeman & Gilbert. (2006) Management. 6th ed. Prentice Hall of India.  Peter. F. Drucker.(2006) The Practice of Management The Paperback edition, Harper Paperbacks  Richard L. Draft, (2007) Organization Theory and Design, 10th ed. South western, Cengage Learning.
  • 2. 2    1.2 Organizational Behaviour 1. Fundamentals of Organizational Behavior – evolution of organizational behavior, individuals and organizations, forces affecting organizational behavior, changing work force and employment relations, impact of globalization and information technology on organizational behavior. 2. Individual Dimensions in Organizational Behavior - individual differences - perceptions, interests, aptitude, attitude, learning, personality, creativity. 3. Group Dynamics: group behavior, team development, group cohesiveness - group decision making process, effective teams, organizational conflicts, and conflict resolution, interpersonal skills, Johari Window and transactional analysis. 4. Motivation: theories and models of motivation, leadership, theories of leadership & leadership styles. 5. Management of Change: resistance to change, change models, change agents. Organizational effectiveness, organizational climate and culture, learning organizations. References:  Robbins and Judge.(2009), Organizational Behavior,13th Edition, Prentice-Hall.  Fred Luthans, (2009), Organizational Behavior, 10th Edition, McGraw-hill.  Keith-Davis., (2001), Human Behavior at Work, 11th Edition, McGraw-hill.  Richard L. Daft., (2004) , Human Behavior at Work, 10th Edition ,South-Western.  Peter M. Senge., (2009), The Fifth Discipline, Crown Business.  Stephen R. Covey., (1989), The Seven Habits of highly Effective People, Free Press.  Uday Parekh., (2007), Understanding Organizational Behaviour , 2nd Edition, Oxford University Press.  Howard Gardner.,(2006), Five Minds for the Future, Harvard Business School .  Frank J.Landy and Jeffrey M. Conte., (2010), Work in the 21st Century, third edition, Mcgraw-hill.  V. G. Kondalkar., (2009), Organisational Behavior, New Age International.  Robbins Stephen P., (2009), Essentials of Organisational Behavior,12th Edition, Pearson Education India.  Mullins, Laurie J., (2006) Management and Organizational Behavior,7th Edition, Prentice Hall.
  • 3. 3    1.3 Business Environment 1. Business as a social system: internal and external environment, stakeholder map of business, role of government in economic activity and its impact on business in India, business ethics and corporate social responsibility. Issues in corporate governance. 2. Economic Structure of India: economic planning in India, transition from mixed economy to a market economy, outlines of Public and Private sectors. Characteristics of industrial, service and agricultural sectors, regional and sectoral imbalances, dualism, trends in GDP. 3. Monetary and Fiscal System of India: Overview of Indian monetary policy, monetary policy, fiscal policy, role of RBI, the banking sector, Indian financial system, money market and capital markets, stock exchanges and stock market reforms in India, Industrial finance in India - role of development financial institutions and commercial banks, NBFC's, financing of exports and imports, EXIM and ECGC issues in taxation and government expenditure - FRBM Act, the problem of fiscal deficit. 4. Indian Society, Culture and Politics: social problems of India, Impact of modernization on Indian society, demography, gender, environmental issues. 5. International Business Environment: India as a player in the International market place - its position and prospects, the role of multi-national companies in India, FDI in India and FII’s in India. References:  Justin Paul, (2006) Business Environment. 2nd ed. Tata McGraw-Hill Publishing Company Limited, New Delhi.  Arthur A. Goldsmith, (2010) Business, Government, and Society: The Global Political Economy. Cengage Learning, New Delhi.  David J. Fritzsche, (2004). 2nd ed. Business ethics: a global & managerial perspective. McGraw-Hill/Irwin, New Delhi.  Jagadish N Bhagwati (1993) India in transition: freeing the economy. Oxford Clarendon Press, Oxford.  Bimal Jalan, (1997) India's economic policy: preparing for the twenty-first century, Penguin Book India Private Limited, New Delhi.  John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan. (2008). 12th ed. International Business: Environments and Operations. Prentice Hall, New Delhi  Jeffrey Sachs, Ashutosh Varshney, Nirupam Bajpai. (2000). India in the era of economic reforms, Oxford University Press, Oxford  Subramanian Swamy (2000). India's economic performance and reforms: a perspective for the new millennium, Konark Publishers, Delhi  Paul, Justin (2006) Business Environment: Text and Cases Tata McGraw Hill, New Delhi  Agrawal, Raj (2002) Business Environment, 2nd ed. Excel Books New Delhi  Aswathappa, K(2003) Essentials of Business Environment, Himalaya, New Delhi  Hartman,Laura P ; Chatterjee, Abha (2007) Prespectives in Business Ethics, Tata Mc Graw Hill, New Delhi
  • 4. 4     Hill,Charles W L ; Jain, Arun K (2006) International Business : Competing in Global Market Place, Tata McGraw Hill, New Delhi  Aswathappa, K (2006) International Business, Tata Mc Graw Hill, New Delhi  Subba Rao, P (2005) International Business : Text and Cases, Himalaya, New Delhi
  • 5. 5    1.4 Managerial Communication 1. Introduction: nature of managerial communication, the communication process, effective communication and barriers to communication, business communication, introduction to communication skills, writing, reading, logic and analysis and listening. 2. Communication for Problem Solving: problem solving-communication model for case analysis and reporting in detail, group discussion, in-class or workshop exercises and assignments. 3. Writing Skills: Exercises in drafting letters, memos, e-mail, proposals, resume writing, reports and executive summaries, the structure and process of creating business messages. 4. Oral Communication: Exercises in speaking, discussing, listening and negotiating, body language and kinesics, business etiquettes 5. Business Presentations: Hands-on with excel and office power point References:  Murphy, Denish. (1957) Better Business Communication, New York, U.S., McGraw-Hill  Gartside, L. (1990) Model Business Letters, UK, Longman Group Limited  Zikmund, William G. (2003) Business Research Methods, 7th edition, New Delhi, Thomson  Cooper, Donald R. and Schindler, Pamela S. (2006) Business Research Methods, 9th edition, New Delhi, Tata McGraw-Hill  MLA’s Handbook  Rai, Urmila and Rai, S. M. (2007) Managerial Communication, New Delhi, Himalaya  ICFAI. (2002) Business Communication, Hyderabad, ICFAI  Chaturvedi, P.D. and Chaturvedi, Mukesh (2006) Business Communication Concepts, Cases and Applications, New Delhi, Pearson  Lesikar, Raymond V. and Fltley, Marie E. (2002) Basic Business Communication: Skills for Empowering the Internet Generation, 9th edition, New Delhi, Tata McGraw-Hill  Kaul, Asha. (2007) Effective Business Communication, New Delhi, Prentice- Hall of India
  • 6. 6    1.5 Managerial Accounting 1. Introduction to Accounting: meaning - accounting concepts and conventions -financia1 accounting v/s management accounting – recording, classifying and summarizing business transactions, leading to preparation of final accounts of sole proprietary, merchandizing , manufacturing and service businesses using Excel. 2. Company Final Accounts in India: requirements of companies act of 1956 with respect to preparation of final accounts of companies, annual report and its contents. 3. Financia1 Statement Analysis: Techniques of financial statement analysis, horizontal analysis, vertical analysis, trend analysis, ratio analysis (profitability, liquidity, solvency and capital, market ratios, preparation of fund flow & cash flow statement using excel. 4. Excel applications: preparation and analysis of income statement, balance sheet, cash flow statement, ratios and projections using excel. 5. Cost Accounting: elements of costs, classification of costs, preparation of cost sheet, cost accounting systems, job costing, process costing, contract costing and service costing, marginal costing and use of break even analysis in decision making, relevant costs for marketing and production decisions, cost drivers and activity based costing References:  Bhattacharyya, S.K., Dearden, John & Koppikar Y.M. (1986) Accounting for Management: Text and Cases. 3rd ed. Vikas Publications Private Limited, Delhi  R, Narayanaswamy. (2008) Financial Accounting: A Managerial Perspective. 3rd ed. Prentice Hall, New Delhi  Williamson, Duncan. (1996) Cost and management accounting. 1st ed. Prentice Hall, New Delhi  Anthony, Robert N. & Reece, James S. (1995) Accounting Principles. 7th ed. Richard d Irwin, Chicago  Atkinson, Anthony A. Kaplan, Robert S. & Young, S Mark. (2004) Management Accounting. 4th ed. Prentice Hall, U.S.A.
  • 7. 7    1.6 Managerial Economics 1. Managerial Economics: introduction, basic concepts and their application to business decision-making, demand and supply analysis, determinants of supply and demand, nature of demand and supply curves, market equilibrium, price elasticity, demand forecasting and estimating methods. 2. Theory of Consumer Behavior: consumer preferences, indifference curves, budget constraint, utility maximization and the derivation of the consumer demand curve. 3. Production and Cost Analysis: production functions, cost functions and profit functions, total, average and marginal costs, returns to factors and scale, short run v/s long run decisions, derivation of the supply curve. 4. Market Analysis: Market forms, perfect, monopoly, monopolistic, oligopoly, output and price determination, cartels and collusion, merges and acquisitions and government regulations in the form of price, directives, taxes, subsidies, anti-trust action and competition polices. 5. National Income Accounting: concept of GDP, NI per capita income, PPP, national income accounting in India, business cycles and business forecasting, measuring business cycles using trend analysis, macro economic indicators in business cycle measurement, coping strategies for business. References:  Mote, V, Paul Samuel and Gupta G 2001, Managerial economics, Concepts and Cases Managerial Economics, Tata McGraw Hill Education Private Ltd, New Delhi  Salvatore, Dominick 1989, Managerial economics, Tata McGraw Hill Education Private Ltd, New Delhi  Samuelson, Paul and Nordhaus, William D 2010, Economics, 19th edition, Tata McGraw Hill Education Private Ltd, New Delhi  Peterson, C H, Lewis C W and Jain Sudhir K 1999, Managerial economics, 4th edition, Pearson Education India  Salvatore, Dominick 2009, Principles of microeconomics, 5th edition, Oxford University Press India  Bernheim, Douglas B, Whinston Michael, Sen and Anindya 2008 Microeconomics, Tata McGraw Hill Education Private Ltd, New Delhi
  • 8. 8    1.7 Statistics for Management 1. Quantitative Data Interpretation in Managerial Decision Making: collection- classification - tabulation - frequency distributions – charts using excel, measures of central tendencies and dispersions – using visual explorations in MS excel. 2. Correlation and Regression: multiple correlation – basic probability concepts- conditional probability, Bayes theorem - use MS excel PH STAT2. 3. Probability Distributions: Binominal, Poisson and Normal distributions using excel - estimation - point and interval – using Excel. 4. Statistical Decision Theory: hypothesis testing for means and proportions and for difference of means and proportions – analysis of variance. 5. Sampling: sampling techniques, random sampling, random numbers table. Monte Carlo simulation, Chi-square tests, time series forecasting, hands on with MS excel. References:  Levin, R. I. and Rubin D. S., (2002) Statistics for Management, Prentice Hall.  David M. Levine, David Stephan, Timothy C. Krehbiel, Mark L. Berenson, Mark L Berenson, (2001) Statistics for Managers Using Microsoft Excel, 3rd Edition, Prentice Hall.  Robert L. Carraway, Sherwood C., Jr. Frey, Phillip E. Pfeifer, Samuel E. Bodily, (1997) Quantitative Business Analysis:Text and Cases, McGraw-Hill.  Bhardwaj R. S., (2001) Business Statistics, Excel Books.  Amir D. Aczel, Jayavel Sounderpandian, (2008) Complete Business Statistics, Tata McGraw-Hill.  Saunders, M., (2003) Research Methods for Business Students, 3rd Edition, New Delhi, Prentice Hall.