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Business Studies
CLASS–XII (2020-21)
Theory: 80 Marks 3 Hours
Project: 20 Marks
Units Periods Marks
Part A Principles and Functions of Management
1. Nature and Significance of Management 12 16
2 Principles of Management 14
3 Business Environment 12
4 Planning 14 14
5 Organising 15
6 Staffing 16 20
7 Directing 15
8 Controlling 12
Total 110 50
Part B Business Finance and Marketing
9 Financial Management 20 15
10 Financial Markets 18
11 Marketing Management 30 15
12 Consumer Protection 12
Total 80 30
Part C Project Work (One) 30 20
Part A: Principles and Functions of Management
Unit 1: Nature and Significance of Management
Concept After going through this unit, the
student/ learner would be able to:
Management - concept, objectives, and
importance
ī‚ˇ Understand the concept of
management.
ī‚ˇ Explain the meaning of
‘Effectiveness and Efficiency.
ī‚ˇ Discuss the objectives of
management.
ī‚ˇ Describe the importance of
management.
Management as Science, Art and
Profession
ī‚ˇ Examine the nature of
management as a science, art and
profession.
Levels of Management ī‚ˇ Understand the role of top, middle
and lower levels of management
Management functions-planning,
organizing, staffing, directing and
controlling
ī‚ˇ Explain the functions of
management
Coordination- concept and importance ī‚ˇ Discuss the concept and
characteristics of coordination.
ī‚ˇ Explain the importance of
coordination.
Unit 2: Principles of Management
Principles of Management- concept and
significance
ī‚ˇ Understand the concept of
principles of management.
ī‚ˇ Explain the significance of
management principles.
Fayol’s principles of management ī‚ˇ Discuss the principles of
management developed by Fayol.
Taylor’s Scientific management- principles
and techniques
ī‚ˇ Explain the principles and
techniques of ‘Scientific
Management’.
ī‚ˇ Compare the contributions of Fayol
and Taylor.
Unit 3: Business Environment
Business Environment- concept and
importance
ī‚ˇ Understand the concept of
‘Business Environment’.
ī‚ˇ Describe the importance of
business environment
Dimensions of Business Environment-
Economic, Social, Technological, Political
and Legal
Demonetization - concept and features
ī‚ˇ Describe the various dimensions of
‘Business Environment’.
ī‚ˇ Understand the concept of
demonetization
Impact of Government policy changes on
business with special reference to
liberalization, privatization and
globalization in India
ī‚ˇ Examine the impact of government
policy changes on business in India
with reference to liberalisation,
privatization and globalisation since
1991.
ī‚ˇ Discuss the managerial response
to changes in business
environment.
Unit 4: Planning
Concept, importance and limitation ī‚ˇ Understand the concept of
planning.
ī‚ˇ Describe the importance of
planning.
ī‚ˇ Understand the limitations of
planning.
Planning process ī‚ˇ Describe the steps in the process
of planning.
Single use and standing plans. Objectives,
Strategy, Policy, Procedure, method Rule,
budget and Programme
ī‚ˇ Develop an understanding of single
use and standing plans
ī‚ˇ Describe objectives, policies,
strategy, procedure, method, rule,
budget and programme as types of
plans.
Unit 5: Organising
Concept and importance ī‚ˇ Understand the concept of
organizing as a structure and as a
process.
ī‚ˇ Explain the importance of
organising.
Organising Process ī‚ˇ Describe the steps in the process
of organizing
Structure of organisation- functional and
divisional concept. Formal and informal
organisation- concept
ī‚ˇ Describe functional and divisional
structures of organisation.
ī‚ˇ Explain the advantages,
disadvantages and suitability of
functional and divisional structure.
ī‚ˇ Understand the concept of formal
and informal organisation.
ī‚ˇ Discuss the advantages,
disadvantages of formal and
informal organisation.
Delegation: concept, elements and
importance
ī‚ˇ Understand the concept of
delegation.
ī‚ˇ Describe the elements of
delegation.
ī‚ˇ Appreciate the importance of
Delegation.
Decentralization: concept and importance ī‚ˇ Understand the concept of
decentralisation.
ī‚ˇ Explain the importance of
decentralisation.
ī‚ˇ Differentiate between delegation
and decentralisation.
Unit 6: Staffing
Concept and importance of staffing ī‚ˇ Understand the concept of staffing.
ī‚ˇ Explain the importance of staffing
Staffing as a part of Human Resource
Management concept
ī‚ˇ Understand the specialized duties
and activities performed by Human
Resource Management
Staffing process ī‚ˇ Describe the steps in the process
of staffing
Recruitment process ī‚ˇ Understand the meaning of
recruitment.
ī‚ˇ Discuss the sources of recruitment.
ī‚ˇ Explain the merits and demerits of
internal and external sources of
recruitment.
Selection - process ī‚ˇ Understand the meaning of
selection.
ī‚ˇ Describe the steps involved in the
process of selection.
Training and Development - Concept and
importance, Methods of training - on the
job and off the job - vestibule training,
apprenticeship training and internship
training
ī‚ˇ Understand the concept of training
and development.
ī‚ˇ Appreciate the importance of
training to the organisation and to
the employees.
ī‚ˇ Discuss the meaning of induction
training, vestibule training,
apprenticeship training and
internship training.
ī‚ˇ Differentiate between training and
development.
ī‚ˇ Discuss on the job and off the job
methods of training.
Unit 7: Directing
Concept and importance ī‚ˇ Describe the concept of directing.
ī‚ˇ Discuss the importance of directing
Elements of Directing ī‚ˇ Describe the various elements of
directing
Motivation - concept, Maslow’s hierarchy of
needs, Financial and non-financial
incentives
ī‚ˇ Understand the concept of
motivation.
ī‚ˇ Develop an understanding of
Maslow’s Hierarchy of needs.
ī‚ˇ Discuss the various financial and
non-financial incentives.
Leadership - concept, styles - authoritative,
democratic and laissez faire
ī‚ˇ Understand the concept of
leadership.
ī‚ˇ Understand the various styles of
leadership.
Communication - concept, formal and
informal communication; barriers to
effective communication, how to overcome
the barriers
ī‚ˇ Understand the concept of
communication
ī‚ˇ Understand the elements of the
communication process.
ī‚ˇ Discuss the concept of formal and
informal communication.
ī‚ˇ Discuss the various barriers to
effective communication.
ī‚ˇ Suggest measures to overcome
barriers to communication.
Unit 8: Controlling
Controlling - Concept and importance ī‚ˇ Understand the concept of
controlling.
ī‚ˇ Explain the importance of
controlling.
Relationship between planning and
controlling
ī‚ˇ Describe the relationship between
planning and controlling
Steps in process of control ī‚ˇ Discuss the steps in the process of
controlling.
Part B: Business Finance and Marketing
Unit 9: Financial Management
Concept, role and objectives of Financial
Management
ī‚ˇ Understand the concept of financial
management.
ī‚ˇ Explain the role of financial
management in an organisation.
ī‚ˇ Discuss the objectives of financial
management
Financial decisions: investment, financing
and dividend- Meaning and factors
affecting
ī‚ˇ Discuss the three financial
decisions and the factors affecting
them.
Financial Planning - concept and
importance
ī‚ˇ Describe the concept of financial
planning and its objectives.
ī‚ˇ Explain the importance of financial
planning.
Capital Structure – concept and factors
affecting capital structure
ī‚ˇ Understand the concept of capital
structure.
ī‚ˇ Describe the factors determining
the choice of an appropriate capital
structure of a company.
Fixed and Working Capital - Concept and
factors affecting their requirements
ī‚ˇ Understand the concept of fixed
and working capital.
ī‚ˇ Describe the factors determining
the requirements of fixed and
working capital.
Unit 10: Financial Markets
Financial Markets: Concept, Functions and
types
ī‚ˇ Understand the concept of financial
market.
ī‚ˇ Explain the functions of financial
market.
ī‚ˇ Understand capital market and
money market as types of financial
markets.
Money market and its instruments ī‚ˇ Understand the concept of money
market.
ī‚ˇ Describe the various money market
instruments.
Capital market and its types (primary and
secondary), methods of floatation in the
primary market
ī‚ˇ Discuss the concept of capital
market.
ī‚ˇ Explain primary and secondary
markets as types of capital market.
ī‚ˇ Differentiate between capital
market and money market.
ī‚ˇ Discuss the methods of floating
new issues in the primary market.
ī‚ˇ Distinguish between primary and
secondary markets.
Stock Exchange - Functions and trading
procedure
ī‚ˇ Give the meaning of a stock
exchange.
ī‚ˇ Explain the functions of a stock
exchange.
ī‚ˇ Discuss the trading procedure in a
stock exchange.
ī‚ˇ Give the meaning of depository
services and demat account as
used in the trading procedure of
securities.
Securities and Exchange Board of India
(SEBI) - objectives and functions
ī‚ˇ State the objectives of SEBI.
ī‚ˇ Explain the functions of SEBI.
Unit 11: Marketing
Marketing – Concept, functions and
philosophies
ī‚ˇ Understand the concept of
marketing.
ī‚ˇ Explain the features of marketing.
ī‚ˇ Discuss the functions of marketing.
ī‚ˇ Explain the marketing philosophies.
Marketing Mix – Concept and elements ī‚ˇ Understand the concept of
marketing mix.
ī‚ˇ Describe the elements of marketing
mix.
Product - branding, labelling and
packaging – Concept
ī‚ˇ Understand the concept of product
as an element of marketing mix.
ī‚ˇ Understand the concept of
branding, labelling and packaging.
Price - Concept, Factors determining price ī‚ˇ Understand the concept of price as
an element of marketing mix.
ī‚ˇ Describe the factors determining
price of a product.
Physical Distribution – concept,
components and channels of distribution
ī‚ˇ Understand the concept of physical
distribution.
ī‚ˇ Explain the components of physical
distribution.
ī‚ˇ Describe the various channels of
distribution.
Promotion – Concept and elements;
Advertising, Personal Selling, Sales
Promotion and Public Relations
ī‚ˇ Understand the concept of
promotion as an element of
marketing mix.
ī‚ˇ Describe the elements of promotion
mix.
ī‚ˇ Understand the concept of
advertising.
ī‚ˇ Understand the concept of sales
promotion.
ī‚ˇ Discuss the concept of public
relations.
Unit 12: Consumer Protection
Concept and importance of consumer
protection
ī‚ˇ Understand the concept of
consumer protection.
ī‚ˇ Describe the importance of
consumer protection.
ī‚ˇ Discuss the scope of Consumer
Protection Act, 1986
Consumer Protection Act 1986:
Meaning of consumer
Rights and responsibilities of consumers
Who can file a complaint?
Redressal machinery
Remedies available
ī‚ˇ Understand the concept of a
consumer according to the
Consumer protection Act 1986.
ī‚ˇ Explain the consumer rights
ī‚ˇ Understand the responsibilities of
consumers
ī‚ˇ Understand who can file a
complaint and against whom?
ī‚ˇ Discuss the legal redressal
machinery under Consumer
protection Act 1986.
ī‚ˇ Examine the remedies available to
the consumer under Consumer
protection Act 1986.
Consumer awareness - Role of consumer
organizations and Non-Governmental
Organizations (NGOs)
ī‚ˇ Describe the role of consumer
organizations and NGOs in
protecting consumers’ interests.
Suggested Question Paper Design
Business Studies (Code No. 054)
Class XII (2020-21)
March 2021 Examination
Marks: 80 Duration: 3 hrs.
SN Typology of Questions Marks Percentage
1
Remembering and Understanding:
Exhibit memory of previously learned material by recalling facts,
terms, basic concepts, and answers.
Demonstrate understanding of facts and ideas by organizing,
comparing, translating, interpreting, giving descriptions, and
stating main ideas
44 55%
2
Applying: Solve problems to new situations by applying acquired
knowledge, facts, techniques and rules in a different way 19 23.75%
3
Analysing, Evaluating and Creating:
Examine and break information into parts by identifying motives or
causes. Make inferences and find evidence to support
generalizations.
Present and defend opinions by making judgments about
information, validity of ideas, or quality of work based on a set of
criteria.
Compile information together in a different way by combining
elements in a new pattern or proposing alternative solutions.
17 21.25%
Total 80 100%

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Business Studies Class 12 Notes

  • 1. Business Studies CLASS–XII (2020-21) Theory: 80 Marks 3 Hours Project: 20 Marks Units Periods Marks Part A Principles and Functions of Management 1. Nature and Significance of Management 12 16 2 Principles of Management 14 3 Business Environment 12 4 Planning 14 14 5 Organising 15 6 Staffing 16 20 7 Directing 15 8 Controlling 12 Total 110 50 Part B Business Finance and Marketing 9 Financial Management 20 15 10 Financial Markets 18 11 Marketing Management 30 15 12 Consumer Protection 12 Total 80 30 Part C Project Work (One) 30 20 Part A: Principles and Functions of Management Unit 1: Nature and Significance of Management Concept After going through this unit, the student/ learner would be able to: Management - concept, objectives, and importance ī‚ˇ Understand the concept of management. ī‚ˇ Explain the meaning of ‘Effectiveness and Efficiency. ī‚ˇ Discuss the objectives of management. ī‚ˇ Describe the importance of management. Management as Science, Art and Profession ī‚ˇ Examine the nature of management as a science, art and profession. Levels of Management ī‚ˇ Understand the role of top, middle and lower levels of management Management functions-planning, organizing, staffing, directing and controlling ī‚ˇ Explain the functions of management Coordination- concept and importance ī‚ˇ Discuss the concept and
  • 2. characteristics of coordination. ī‚ˇ Explain the importance of coordination. Unit 2: Principles of Management Principles of Management- concept and significance ī‚ˇ Understand the concept of principles of management. ī‚ˇ Explain the significance of management principles. Fayol’s principles of management ī‚ˇ Discuss the principles of management developed by Fayol. Taylor’s Scientific management- principles and techniques ī‚ˇ Explain the principles and techniques of ‘Scientific Management’. ī‚ˇ Compare the contributions of Fayol and Taylor. Unit 3: Business Environment Business Environment- concept and importance ī‚ˇ Understand the concept of ‘Business Environment’. ī‚ˇ Describe the importance of business environment Dimensions of Business Environment- Economic, Social, Technological, Political and Legal Demonetization - concept and features ī‚ˇ Describe the various dimensions of ‘Business Environment’. ī‚ˇ Understand the concept of demonetization Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India ī‚ˇ Examine the impact of government policy changes on business in India with reference to liberalisation, privatization and globalisation since 1991. ī‚ˇ Discuss the managerial response to changes in business environment. Unit 4: Planning Concept, importance and limitation ī‚ˇ Understand the concept of planning. ī‚ˇ Describe the importance of planning. ī‚ˇ Understand the limitations of planning. Planning process ī‚ˇ Describe the steps in the process of planning. Single use and standing plans. Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme ī‚ˇ Develop an understanding of single use and standing plans ī‚ˇ Describe objectives, policies,
  • 3. strategy, procedure, method, rule, budget and programme as types of plans. Unit 5: Organising Concept and importance ī‚ˇ Understand the concept of organizing as a structure and as a process. ī‚ˇ Explain the importance of organising. Organising Process ī‚ˇ Describe the steps in the process of organizing Structure of organisation- functional and divisional concept. Formal and informal organisation- concept ī‚ˇ Describe functional and divisional structures of organisation. ī‚ˇ Explain the advantages, disadvantages and suitability of functional and divisional structure. ī‚ˇ Understand the concept of formal and informal organisation. ī‚ˇ Discuss the advantages, disadvantages of formal and informal organisation. Delegation: concept, elements and importance ī‚ˇ Understand the concept of delegation. ī‚ˇ Describe the elements of delegation. ī‚ˇ Appreciate the importance of Delegation. Decentralization: concept and importance ī‚ˇ Understand the concept of decentralisation. ī‚ˇ Explain the importance of decentralisation. ī‚ˇ Differentiate between delegation and decentralisation. Unit 6: Staffing Concept and importance of staffing ī‚ˇ Understand the concept of staffing. ī‚ˇ Explain the importance of staffing Staffing as a part of Human Resource Management concept ī‚ˇ Understand the specialized duties and activities performed by Human Resource Management Staffing process ī‚ˇ Describe the steps in the process of staffing Recruitment process ī‚ˇ Understand the meaning of recruitment. ī‚ˇ Discuss the sources of recruitment. ī‚ˇ Explain the merits and demerits of
  • 4. internal and external sources of recruitment. Selection - process ī‚ˇ Understand the meaning of selection. ī‚ˇ Describe the steps involved in the process of selection. Training and Development - Concept and importance, Methods of training - on the job and off the job - vestibule training, apprenticeship training and internship training ī‚ˇ Understand the concept of training and development. ī‚ˇ Appreciate the importance of training to the organisation and to the employees. ī‚ˇ Discuss the meaning of induction training, vestibule training, apprenticeship training and internship training. ī‚ˇ Differentiate between training and development. ī‚ˇ Discuss on the job and off the job methods of training. Unit 7: Directing Concept and importance ī‚ˇ Describe the concept of directing. ī‚ˇ Discuss the importance of directing Elements of Directing ī‚ˇ Describe the various elements of directing Motivation - concept, Maslow’s hierarchy of needs, Financial and non-financial incentives ī‚ˇ Understand the concept of motivation. ī‚ˇ Develop an understanding of Maslow’s Hierarchy of needs. ī‚ˇ Discuss the various financial and non-financial incentives. Leadership - concept, styles - authoritative, democratic and laissez faire ī‚ˇ Understand the concept of leadership. ī‚ˇ Understand the various styles of leadership. Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers ī‚ˇ Understand the concept of communication ī‚ˇ Understand the elements of the communication process. ī‚ˇ Discuss the concept of formal and informal communication. ī‚ˇ Discuss the various barriers to effective communication. ī‚ˇ Suggest measures to overcome barriers to communication.
  • 5. Unit 8: Controlling Controlling - Concept and importance ī‚ˇ Understand the concept of controlling. ī‚ˇ Explain the importance of controlling. Relationship between planning and controlling ī‚ˇ Describe the relationship between planning and controlling Steps in process of control ī‚ˇ Discuss the steps in the process of controlling. Part B: Business Finance and Marketing Unit 9: Financial Management Concept, role and objectives of Financial Management ī‚ˇ Understand the concept of financial management. ī‚ˇ Explain the role of financial management in an organisation. ī‚ˇ Discuss the objectives of financial management Financial decisions: investment, financing and dividend- Meaning and factors affecting ī‚ˇ Discuss the three financial decisions and the factors affecting them. Financial Planning - concept and importance ī‚ˇ Describe the concept of financial planning and its objectives. ī‚ˇ Explain the importance of financial planning. Capital Structure – concept and factors affecting capital structure ī‚ˇ Understand the concept of capital structure. ī‚ˇ Describe the factors determining the choice of an appropriate capital structure of a company. Fixed and Working Capital - Concept and factors affecting their requirements ī‚ˇ Understand the concept of fixed and working capital. ī‚ˇ Describe the factors determining the requirements of fixed and working capital. Unit 10: Financial Markets Financial Markets: Concept, Functions and types ī‚ˇ Understand the concept of financial market. ī‚ˇ Explain the functions of financial market. ī‚ˇ Understand capital market and money market as types of financial markets. Money market and its instruments ī‚ˇ Understand the concept of money
  • 6. market. ī‚ˇ Describe the various money market instruments. Capital market and its types (primary and secondary), methods of floatation in the primary market ī‚ˇ Discuss the concept of capital market. ī‚ˇ Explain primary and secondary markets as types of capital market. ī‚ˇ Differentiate between capital market and money market. ī‚ˇ Discuss the methods of floating new issues in the primary market. ī‚ˇ Distinguish between primary and secondary markets. Stock Exchange - Functions and trading procedure ī‚ˇ Give the meaning of a stock exchange. ī‚ˇ Explain the functions of a stock exchange. ī‚ˇ Discuss the trading procedure in a stock exchange. ī‚ˇ Give the meaning of depository services and demat account as used in the trading procedure of securities. Securities and Exchange Board of India (SEBI) - objectives and functions ī‚ˇ State the objectives of SEBI. ī‚ˇ Explain the functions of SEBI. Unit 11: Marketing Marketing – Concept, functions and philosophies ī‚ˇ Understand the concept of marketing. ī‚ˇ Explain the features of marketing. ī‚ˇ Discuss the functions of marketing. ī‚ˇ Explain the marketing philosophies. Marketing Mix – Concept and elements ī‚ˇ Understand the concept of marketing mix. ī‚ˇ Describe the elements of marketing mix. Product - branding, labelling and packaging – Concept ī‚ˇ Understand the concept of product as an element of marketing mix. ī‚ˇ Understand the concept of branding, labelling and packaging. Price - Concept, Factors determining price ī‚ˇ Understand the concept of price as an element of marketing mix. ī‚ˇ Describe the factors determining price of a product. Physical Distribution – concept, components and channels of distribution ī‚ˇ Understand the concept of physical distribution. ī‚ˇ Explain the components of physical distribution.
  • 7. ī‚ˇ Describe the various channels of distribution. Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations ī‚ˇ Understand the concept of promotion as an element of marketing mix. ī‚ˇ Describe the elements of promotion mix. ī‚ˇ Understand the concept of advertising. ī‚ˇ Understand the concept of sales promotion. ī‚ˇ Discuss the concept of public relations. Unit 12: Consumer Protection Concept and importance of consumer protection ī‚ˇ Understand the concept of consumer protection. ī‚ˇ Describe the importance of consumer protection. ī‚ˇ Discuss the scope of Consumer Protection Act, 1986 Consumer Protection Act 1986: Meaning of consumer Rights and responsibilities of consumers Who can file a complaint? Redressal machinery Remedies available ī‚ˇ Understand the concept of a consumer according to the Consumer protection Act 1986. ī‚ˇ Explain the consumer rights ī‚ˇ Understand the responsibilities of consumers ī‚ˇ Understand who can file a complaint and against whom? ī‚ˇ Discuss the legal redressal machinery under Consumer protection Act 1986. ī‚ˇ Examine the remedies available to the consumer under Consumer protection Act 1986. Consumer awareness - Role of consumer organizations and Non-Governmental Organizations (NGOs) ī‚ˇ Describe the role of consumer organizations and NGOs in protecting consumers’ interests.
  • 8. Suggested Question Paper Design Business Studies (Code No. 054) Class XII (2020-21) March 2021 Examination Marks: 80 Duration: 3 hrs. SN Typology of Questions Marks Percentage 1 Remembering and Understanding: Exhibit memory of previously learned material by recalling facts, terms, basic concepts, and answers. Demonstrate understanding of facts and ideas by organizing, comparing, translating, interpreting, giving descriptions, and stating main ideas 44 55% 2 Applying: Solve problems to new situations by applying acquired knowledge, facts, techniques and rules in a different way 19 23.75% 3 Analysing, Evaluating and Creating: Examine and break information into parts by identifying motives or causes. Make inferences and find evidence to support generalizations. Present and defend opinions by making judgments about information, validity of ideas, or quality of work based on a set of criteria. Compile information together in a different way by combining elements in a new pattern or proposing alternative solutions. 17 21.25% Total 80 100%