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MANAGING CUSTOMERS COMPLAINT & FEEDBACK
MODULE 1
YOU - YOUR CUSTOMERS & YOUR BUSINESS
DOMINANCE
POWER - FOCUS ON RESULTS
COMPETITIVE
DIRECT
FORCEFUL
INFLUENCE
PEOPLE - RECOGNITION
COMMUNICATIVE
FRIENDLY
PERSUASIVE
STEADINESS
PACE - COOL TYPE
GOOD LISTENER
KIND
ACCOMODATIVE
COMPLIANCE
POLICY - RULES & REGULATIONS
CAREFUL
COMPLIANT
PERFECTIONIST
MODULE 2
UNDERSTANDING DIFFERENT TYPES OF CUSTOMER BEHAVIOURS
TYPES OF CUSTOMERS
THE KNOW IT ALL
CUSTOMER
WOULD ASK YOU
ENDLESS
QUESTIONS
TYPES OF CUSTOMERS
THE OPEN MNDED
CUSTOMER
WILL BUY IF YOU
CAN CONVINCE
THEM
TYPES OF CUSTOMERS
THE UNCERTAIN
CUSTOMER
WILL NOT BE ABLE
TO MAKE A
DECISION
TYPES OF CUSTOMERS
THE HARD HEADED
CUSTOMER
THEY ARE BLUNT &
RUDE
TYPES OF CUSTOMERS
THE DISSATISFIED
CUSTOMER
FRUSTRATED AND
KEEPS
COMPLAINING &
BLAMING
TYPES OF CUSTOMERS
THE ANALYTICAL
CUSTOMER
THEY ALWAYS
WANT MORE
INFORMATION
MODULE 3
CUSTOMER FIRST COMPETENCY
THE BUSINESS SUCCESS DEPENDS
UPON US
ARE WE RELIABLE?
ARE WE EFFICIENT?
ARE WE EFFECTIVE?
IMPORTANT
________________________________________
_____
________________________________________
_____
________________________________________
_____
THE CUSTOMER
THE CUSTOMER IS THE MOST IMPORTANT VISITOR
ON OUR PREMISES
HE IS NOT DEPENDENT ON US - WE ARE DEPENDENT
ON HIM
HE IS NOT AN INTERRUPTION TO OUR WORK - HE IS
THE PURPOSE OF IT
HE IS NOT AN OUTSIDER TO OUR BUSINESS - HE IS
THE PURPOSE OF IT
HE IS DOING US A FAVOUR - KEEPING US IN
BUSINESS SERVING HIM
MODULE 4
THE EFFECTS OF DIFFICULT CUSTOMER BEHAVIOURS
PREVENTS US FROM
DOING OUR JOBS
=
PERFORMANCE
EFFECTED
CAUSES US NOT TO
ENJOY OUR JOB
=
MOTIVATION
EFFECTED
RESULTS IN HIGH
LEVEL OF STRESS
=
HEALTH EFFECTED
HOW DO WE SOLVE THIS?
DO NOTHING
SUFFER IN SILENCE
FRUSTRATION
HOW DO WE SOLVE THIS?
DO SOMETHING
CHANGE OUR
ATTITUDE
CHANGE OUR
BEHAVIOUR
STEPS IN MANAGING CUSTOMERS
FEEDBACKS
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
4. _____________________________________________
5. _____________________________________________
6. _____________________________________________
7. _____________________________________________
STEPS IN MANAGING YOUR BOSS
_________________________________________
____
_________________________________________
____
_________________________________________
____
_________________________________________
____
STEPS IN MANAGING YOUR BOSS
_________________________________________
____
_________________________________________
____
_________________________________________
____
_________________________________________
____
MODULE 5
BAD HANDLING OF CUSTOMERS COMPLAINTS & FEEDBACKS
REASONS FOR BAD
CUSTOMER HANDLING
NEGATIVE
ATTITUDE
BY EMPLOYEES TOWARDS THEIR
CUSTOMERS
VOID OF SERVICE
CULTURE
NO CUSTOMERS SERVICE
PHILOSOPHY WITHIN THE COMPANY
LACK OF
TRAINING
DIFFERENCE IN PERCEPTION
BETWEEN WHAT THE BUSINESS
THINKS AND WHAT THE CUSTOMER
WANTS
ABSENCE OF
STANDARD
OPERATING
PROCEDURE
(S.O.P.)
POOR HANDLING AND RESOLUTION
OF CUSTOMERS COMPLAINTS &
FEEDBACKS
COMMON EXCUSES OF
EMPLOYEES
EXCUSES
I DON’T HAVE ENOUGH
TIME
EXCUSES
I DON’T GET PAID TO BE
NICE
EXCUSES
EVERY CUSTOMER ARE
TROUBLE MAKERS
EXCUSES
I CAN’T DEAL WITH
CUSTOMERS WHO DON’T
SHOW ME RESPECT
EXCUSES
I CAN’T DO A GOOD JOB
IF OTHER DEPARTMENTS
ARE NOT SUPPORTING
ME
MODULE 6
WINNING OVER YOUR CUSTOMERS
PRINCIPLE 1
AVOID ARGUMENTS
PRINCIPLE 2
NEVER SAY YOU’RE
WRONG
PRINCIPLE 3
REMEMBER THE
PERSONS NAME
PRINCIPLE 4
BE A GOOD LISTENER
PRINCIPLE 5
MAKE THEM FEEL
IMPORTANT
MODULE 7
CREATING YOUR CUSTOMER SERVICE STANDARDS
CUSTOMER SERVICE POLICY
REALISING THAT CUSTOMERS MAKE PAY DAYS
POSSIBLE - THE ORGANISATIONS POLICY
SHOULD CENTRE AROUND THE “ WE CARE”
CULTURE IN EVERY ASPECT OF CUSTOMER
SERVICE
CUSTOMER SERVICE PLAN
ASSESSING CUSTOMERS SERVICE
EXPECTATIONS BY BENCHMARKING THE
COMPETITION
IMPLEMENTING CENTRALISED
FEEDBACK SYSTEM
USE OF QUESTIONNAIRE, TELEPHONE
INTERVIEWS, FIELD SURVEYS AND PERSONAL
CONTACT TO AUDIT CUSTOMER COMPLAINTS
AND FEEDBACK RESPONSE STANDARDS
CUSTOMER HELPLINE SERVICE
QUICK RESPONSE TO SERVICE CALLS AND
IMMEDIATE REPLIES TO LETTERS, FAXES,
EMAILS
STAFF MOTIVATION, EMPOWERMENT &
TRAINING
PROVIDE CONDUCIVE WORK ENVIRONMENT
TO INVITE SUGGESTIONS FROM STAFFS &
RESPECT THEIR VIEWS
TO DELEGATE SOME AUTHORITY TO STAFFS WITH
PROPER GUIDELINES
TRAIN & RETRAIN STAFFS ON PRODUCT
KNOWLEDGE - SERVICE STANDARDS - CUSTOMER
PSYCHOLOGY
CONGRATULATIONS

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Manage Customer Feedback & Complaints

Editor's Notes

  1. It’s impossible to win an argument. If we lose the argument, we lose; if we win the argument, we have made the other person feel inferior, hurt his pride, and made him resent us. In other words, we still lose.
  2. Avoid telling someone that they’re plain wrong. We’re essentially telling them that we are smarter than they are and we’re going to teach them a thing or two. This comes off as a challenge. It arouses opposition and incites in the other person a desire to battle with us. 
  3. A person's name is a very powerful thing - it's an embodiment of that person's identity. So remembering and using someone's name is a great way to make that person feel important.
  4. Be genuinely interested in the other person. Never listen to answer but listen to understand Aim to do 75% listening and 25% talking.
  5. We should all be happy - and excited - to do something for someone else when they can’t do anything for us in return Do unto others as you would have others do unto you