1. Swarup Bhattacharyya
Address: AM – 609, Amrapali Village Apartment, Indirapuram, Ghaziabad -201010
Mobile: +91 9958093232 Phone: 0120 – 4566414 (R) Email: Swarup72@hotmail.com
Personal Profile
20 years of Demonstrated success in medical equipment & pharmaceutical Industry. Highly qualified with exceptional
verbal/written communication and strong leadership skills to effectively resolve problems and provide superior
customer service. Proven ability to assess client needs; establish rapport, build trust, and close deals. Strong track
record of achievement with outstanding success in building partnerships and maintaining KOL relationships.
Areas of expertise include:
• Contract Negotiations
• Sales Forecasting
• Internal Sales Communication
• Problem Resolution
• New Business Development
• Key Account Management
• Consultative and Direct Sales
• Strategic and Tactical Planning
• Organizational Planning
• Sales and Marketing
• Customer Service
• Relationship Management
Work Experience & Key Achievements
Sales Manager North & East
July 2015- Present
Shanghai Aohua Photoelectricity Endoscope Co. Ltd
New Delhi
Shanghai Aohua Photoelectricity Endoscope Company Ltd. Ranked No. 4 Flexible Endoscope company in World
and 2nd in China. In Its expansion process the company has set up its office in Germany, South Africa as well as in
India. It has wide range of Flexible Endoscopes for use in Human, Veterinary and Industrial.
My responsibility is to Cultivate and maintain relationships with executives and top decision makers across medical
organizations in promotion of Flexible Endoscopy solutions, using a consultative sales approach to maximize client
productivity, efficiency, and return on investment. Design territory sales strategies; devise and deliver high-impact
sales presentations and proposals.
Key Responsibility Areas
• Responsible for the achievement of Sales Budget of North & East Region
• Effective Planning of Budget (Based on inputs from sales force) on territory wise/account wise considering
competitors achievement.
• Forecasting of territory wise Monthly sales plan just before beginning of month.
• Monitoring Distributors monthly performance through prospect list.
• Close look on account wise achievement and motivating the team to achieve their monthly plan
• Works in all levels with the team (Direct KOL, Distributors, and Influencer) and make them learn on effective
customer management, developing long term positive customer relationship to increase customer
Satisfaction and build loyalty and confidence.
• Guide them on maintaining PCL( prospective Customer List)
Achievement
• Achieved 30% budget within one month of operation.
• Successfully set up distribution in most of the Area as per company objective.
• Successfully conducted 1st
comprehensive training for Distributor Sales Person
• Developed Team Structure in coordination with the management.
Regional Sales Manager (NORTH)
January 2013-June 2015
India Medtronic Pvt. Ltd.
New Delhi
• Grew North Region on Average at 50% in Sec Sale on FY 2014-15.
• Achieved 150% in Defense Business on FY 2015.
• Executed strong growth of 45% in insulin Pump Placement (NPNP) over previous year on FY 2015.
• Shaping up distribution in North Region visualizing the service requirement.
• Team Recruitment and Mentoring with effective territory planning to achieve Goal.

2. Area Manager- North (Region Head)
April 2011- December 2013
India Medtronic Pvt. Ltd.
New Delhi
• Delivered strong growth of 85% in FY 2013 (over previous year in Sales Achievement).
• All MDT Direct reportee achieved 100% of their sales target.
• Build up strong prospect list to properly plan for Continuous Glucose Monitoring System execution.
• Made strong prospective order from Defense (25 lac in 2nd Qtr. FY 2014)
• Executed strong growth of 67% in Insulin Pump Placement over previous year
• Build a Strong team in coordination with HR
Manager Sales: North, Medical Division
October 2009 to April 2011
DSS Imagetech Pvt. Ltd (Olympus Endoscope division)
CAE Heath Care (SURGICAL SIMULATOR), New Delhi
• Helped Olympus (Endoscope) management to Change their Strategy (relation to Servicing) to withstand
against competition.
• Helped Olympus (Endoscope) to achieve 117% of sales target.
• Achieved 140% of individual target of 70 Lac.
• Achieved 100% of the Budget by end of Mar, 2011.
• Process completed to receive for order of 4 Cr by 1st Qtr of 2012.
• Organized Successful Programmes for eminent Laparoscopy & Arthroscopy Surgeons for product of CAE
Healthcare
• Built system & methods for future prospecting. (Director Medical Education, Assam), SSKM Hospital Surgery
Department.
• Experienced in all Minimal invasive procedure through Simulator(Cathlab, Laparoscopy, Arthroscopy,
Bronchoscopy, Endoscopy)
District Manager
January 2008 to September 2009
Johnson & Johnson Medical, LIFESCAN
New Delhi
• Successfully guided the team to Increase defense business in two fold from (20 Lac to 60 Lac).
• Effectively managed a team of 7 Product specialists (J&J) and contributed 60% in the achievement of
Regional budget for 2008.
• Achieved Best Innovation award for “Product Promotion 2008.
• Recognized as a Best Field Manager for Business Development by guiding sales Team.
• Reputed as Best Field Manager for driving team members achievement of Business Plan through various
initiatives.
Product Specialist to Assistant District Manager
August 1999 to December 2007
Johnson & Johnson Medical, LIFESCAN
New Delhi
• Achieved 100% budget Consistently throughout the career .
• Based in Kolkata Developed Self Monitoring of Blood Glucose market in Entire North East, North Bengal.
Converted all major hospital of North Calcutta. Initiated POCT in all Major Govt. hospitals of North Calcutta.
• Established a base of 30 Meter/month prescriptions in North Calcutta.
• Achieved 117% budget for FY 2002,2005,2006,2007 for Delhi.
• Converted all major hospitals of South Delhi.
• Initiated Point Of Care Testing and SMBG in Defense and Safdarjang.
Territory Manager
August 1996 to August 1999
Diabetes Care Team- Eli Lilly & Company
North East
• Successfully developed different market for Lilly insulin in North Eastern Sector through relationship building
skill with some key Opinion leader.
• Converted many doctors from prescribing competitors insulin by providing them proper services by
providing proper marketing inputs.
• Achieved 100% budget for FY 1998-99.
Professional Service Representatives
August 1994 to August 1996
Medley Pharmaceuticals Company
North East
• Successfully Established Company presence in the markets like Silchar, Karimgang, Hialkandi.
• Developed Business from 30 K to 250K with a span of 2 year.
• Achieved more than 100% budget for FY 1995-96.
• Holding 6th position in the all India top performer list consecutively for 2 year.

3. Awards & Recognitions
• Best Award for innovation in 2008.
• Best Field Manager for Business Development.
• OTW achiever Club Award winner for 2007.
• First Runner Club Award winner for 2006.
• Super Sales Person North 2006.
• Regional MDA Champion North 2006
Education
Post Graduate Diploma In Business
Administration
Institute of Management & Technology,
Ghaziabad
Year 2007 –2010
Diploma In Marketing And Sales
Bhavan’s College Of Communication And
Management
Year 1993.
Bachelor Of Science Calcutta University Year 1991
Computer Skill MS-Office & other Utilities.
Personal Details
Date of birth : 23th March 1970
Languages : English, Bengali ,Assamease and Hindi
Hobbies : Playing Cricket Football and Listening Hit songs.
(Swarup Bhattacharyya )