2. • HISTORY
• CONSUMERS OF ONLINE SHOPPING
• MARKET SHARE
• ADVANTAGES
• DISADVANTAGES
• IMPACT OF REVIEWS ON CUSTOMERS
3.
4.
5.
6. • must have access to the Internet .
• Must have a valid method of payment in order to complete a
transaction.
• generally, higher levels of education,
• and personal income
• Increased exposure to technology.
7.
8. • E-Commerce sales totaled $142.5 billion, representing about 8% of
retail product sales in the United States .
• The $26 billion worth of clothes sold online represented about 13% of
the domestic market, it has become one of the most popular crossshopping categories.
• FORRESTER RESEARCH estimates that the United States online
retail industry will be worth $279 billion in 2015.There were 242
million people shopping on-line in China in 2012.
For developing countries and low-income households in developed
countries, adoption of e-commerce in place of or in addition to
conventional methods is limited by a lack of affordable Internet access.
9. •
According to Forrester, the e-commerce market in India is set to
grow the fastest within the Asia-Pacific Region at a CAGR (compound
annual growth rate) of over 57% between 2012–16.
10.
11. One of the great
benefits of online
shopping is the ability
to read others' reviews
of a product, be they
experts or simply fellow
shoppers.