By:shimara Abernathy
Vocabulary words   Promotion   Product promotion   Institutional promotion   Advertising   Direct marketing   Sales ...
promotion   Decisions about advertising, personal    selling sales promotion, and publicity    used to attract potential ...
Product promotion   A promotion method businesses use to    convince consumers to select its product    or service.
Institutional promotion
advertising   A form of nonpersonal promotion in    which companies pay to promote ideas,    goods, or services in a vari...
Direct marketing
Sales promotions   All marketing activities others than    personal selling advertising and public    relations that are ...
Public relations
News release   An announcement that is sent by a    business or organization to media    outlets.
publicity
Promotional mix   A combination of strategies and a cost    effective allocation of resources.
Sales promotion
Consumer promotion   Sales strategies that encourage    customers and prospects to buy a    product or service
coupons
preminus   Low cost given to consumers at a    discount or for free.
Upcoming SlideShare
Loading in …5
×

Vocabulary words

707 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
707
On SlideShare
0
From Embeds
0
Number of Embeds
115
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Vocabulary words

  1. 1. By:shimara Abernathy
  2. 2. Vocabulary words Promotion Product promotion Institutional promotion Advertising Direct marketing Sales promotions Public relations News release Publicity Promotional mix Sales promotions Consumerpromotions Coupons Premiums(all examples)
  3. 3. promotion Decisions about advertising, personal selling sales promotion, and publicity used to attract potential customers.
  4. 4. Product promotion A promotion method businesses use to convince consumers to select its product or service.
  5. 5. Institutional promotion
  6. 6. advertising A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets
  7. 7. Direct marketing
  8. 8. Sales promotions All marketing activities others than personal selling advertising and public relations that are used to stimulate purchasing and sales.
  9. 9. Public relations
  10. 10. News release An announcement that is sent by a business or organization to media outlets.
  11. 11. publicity
  12. 12. Promotional mix A combination of strategies and a cost effective allocation of resources.
  13. 13. Sales promotion
  14. 14. Consumer promotion Sales strategies that encourage customers and prospects to buy a product or service
  15. 15. coupons
  16. 16. preminus Low cost given to consumers at a discount or for free.

×