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Similar to Hard Work, Dedication Key to Success
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Hard Work, Dedication Key to Success
- 2. The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. —Vince Lombardi
- 3. • “Business development is sales,” some will say, concisely. • “Business development is partnerships,” others will say, vaguely. • “Business development is hustling,” the startup folks will say, evasively.
- 4. What does Business Development mean to you?
- 5. “Business development is the creation of long-term value for an organization from customers, markets, and relationships.” —Scott Pollack, Forbes
- 6. What’s Meaningful vs. What's a Squirrel?
- 9. What are your credit union’s strategic goals and how does your department show a subjective and specific benefit back to those initiatives?
- 11. Increase penetration of Illini VISA
- 12. Increase Community Brand Awareness
- 13. Need a healthy mix!
- 15. It’s about leveraging relationships with: •Media •Key Influencers •Sponsorships & events
- 16. Have strong relationships with local media
- 17. Position yourself and your Credit Union as the experts through local media.
- 18. How does your credit union use PR?
- 22. • What kind of key influencers do you have in YOUR community? • How do they connect you to your credit unions strategic goals?
- 25. Determine your target market.
- 26. Seek out opportunities that reach your target market.
- 27. Be relevant!
- 30. Employ tactics to meet objective.
- 31. Encourage engagement with all staff.
- 33. What are the not miss events in your community?
- 34. Take feedback and ROI to marketing.
- 37. How can you be the eyes and ears of your organization??
- 38. Share insights you learned from listening at the event.
- 39. What's the Healthy Mix of activity at your credit union?
- 40. List the top three ideas you heard today and how you will implement them upon your return.
- 42. Susan Toalson
Editor's Notes
- Group Activity
- That’s like EVERYTHING, right?
- Identifying and assessing opportunities that align with your credit union’s strategic plan will gauge activity that is meaning and not a squirrel!
- You’re credit unions Strategic Plan is your guide to keep your business development efforts FOCUSED
- Your daily, weekly and monthly activity should tie back to your strategic plan in 2 ways either subjective or specific Subjective results would include relationship building, Specific would be email collection, distribution of materials. Helps you remain productive so you can meet these results. Don’t waste time or money just for the sake of having activity. Name BD efforts that are subjective and which are specific?
- Why, We want to be known as having financial solutions and therefore able to help those in financial need. Be regarding as the community’s financial expert!
- Why, because this is our credit union flag ship product and our tie between campus and community
- Why, because the word employees creates a barrier…..we are the best kept secret in Champaign county!
- PR Key Influencers Events
- This is Josh the Prize Guy and Ashmo, they DJ the #1 morning radio station in my market. Public relations is an economical means of promoting your organization and gives your credit union better credibility as compared to paid advertisements Our TV, Newspaper and Radio media seeks filler time….through building a good mix of posse members I built relationships with local media and make myself and our credit union available to help.
- For example, using the Target data breach, I reached out to local media and explained how consumers can protect themselves……..by sharing this article our credit union was in the news for an entire week! When we ran a community home buying seminar the next month we had attendees site the reason they attended was due to hearing the tips on fraud protection. This was a specific benefit tied back to PR!
- Members of the Flying Illini Basketball team Key influencers become you’re wing people and their endorsement of you and your credit union can open doors.
- Stephen Bardo became a rabid fan when he learned that we teach current University of Illinois athletes finacail literacy……as a result he is one of our top Illini-VISA endorsers.
- PKEs Product/Personal- Knowledge- Education - Host at CCC of LFCC - Invite 50 expect 20 - Make it something relevant to the attendees The director of our Research Park was a key influencer for our credit union to be involved with Yahoo. We met with Yahoo to better understand the Yahoo culture and how our credit union can be of service. Turned out that Yahoo was struggling finding a financial institution to do business with there new hires coming from India. We had been working with international students at the UIUC and servicing them through their TIN vs SSN……we also learned that many didn’t understand the importance of credit scores, how to buy a louse and auto as well as how to invest. We began offering lunch and learns to educate…..we listened first and found a way to be relevant and made the Research Park Director looks like a Rock-Star by hooking us up….make sure if an influencer hooks you up that you be relevant or you risk the connector to lose credibility. Subjective relationship building that led to specific results! Leveraged relationship with Research Park to provide workshops for Yahoo employees to manage their credit
- Last piece of our puzzle…is event sponsorships!
- Is it baby boomers? Young families? Or both….how many of you have a clear and consise brand position? What is your brand position?
- For our credit union it’s a major athletic sponsorship with University of IL Athletics which attract students or GenY, Gen X which is our core market along with Baby boomers that utilize our wealth management services.
- is it a give away or value add to the event that makes sense
- Share the story about the hottest game in schools history and the national press received.
- For example, we used the line for the photo booth to get people to sign up for cards. Names were shared with the Alumni Association.
- Determine how both groups can benefit from a sponsorship. Is it Database development(register to win) Email the participates and share who won and thank the attendees for attending the event. Invite those email to sign up for ongoing credit union events and tidbits to make their money go farther…..ties back to financial literacy and keeps our credit union front of mind!
- Invite the entire staff to enage….Staff is your best ambassadors invite them to attend….it helps you build internal bridges as well!
- American Cancer Society’s Relay for Life is HUGE in our community.
- Immediately after event, report back on number of emails collected to marketing….share event successes with your leadership team…..this shows specific results, emails and subjective results such as positive feedback!
- For example, Trick or Treating with the Stars sought out Young Families Understanding the demographic, aligning the DIA and media sponsors that attract the same demographic….we all created Great Noise!
- Take in what your potential customers are saying about what they need. Report to marketing or key departments for inclusion in future promotional efforts.
- Take in what your potential customers are saying about what they need.
- Start an open dialog, present examples understanding subjective and specific outcomes What type of sponsorships have worked for you and Why??
- Open it up for discussion with flip charts