The document discusses mobile survey platform SurveySwipe and its parent company Survey Analytics, highlighting features like collecting passive mobile data, using location-based surveys, including image and stopwatch question types, and detailing how these tools can be used to conduct mobile diary studies and ethnographic research through a mobile panel.

1. John Johnson
Mobile Research Director
Survey Analytics
November 15th, 2012

2. About Survey Analytics
About SurveySwipe
Why Mobile?
Panel Member Mobile Diary
LifeMetrix: Passive Mobile Data Collection
Location Based Research
Image Previews
Stop Watch question types
Q&A

3. Founded in 2002
Specialize in online, mobile
surveys and panel, conjoint
analysis, crowdsourcing,
sample, gamification and more
Here are some of our brands:

4. SurveySwipe is a community based mobile research
platform that allows your opinions to be heard through
your smartphone.
Respondents will receive surveys from the communities
they have joined.
Rewards for their opinions!
SurveySwipe supports mobile communities worldwide.

6. “67% of all smartphone
users sleep with their
smart phones in bed.
Probably higher than
the percentage that sleep
with their spouses.”
-David Vladeck, Bureau of Consumer Protection, speaking at Evidon Empower
Conference

7. This is our take on ethnography / field project: Mobile
Ethnography
Get an insider point of view via participant observation without
having to be nearby.
Achieve these same time of interactions and instruction to
collect data in real life environment using SurveySwipe.

8. Set Diary Frequency
Expectations
Option To Send Daily Push
Notifications: Reminders
Attach surveys to diary
entries!
Example:
Bob Barker joined a fast food
panel, and agreed to do a
food journal everyday for 7
days.

9. LifeMetrix is SurveySwipe’s Passive data collected includes:
passive data collection tool.
Device Type
Allows for collection of
information from respondents Operating System
without asking survey
questions.
Battery Life
Allows administrators a
chance to better understand Number of Apps
consumer behavior already
being captured by the device. Last App opened
Geo-location
Respondents must give
permission to collect this
data.

10. Where was Bob
Barker when he
made his diary
entries on Monday?
Device Type: iPhone
Operating System: IOS
Battery Life: 37%
Number of Apps: 7
Last App opened: Yelp
Geo-location :
34.156098, -118.131808
In & Out, Pasadena, CA

11. Today, Bob wants to take his dog to Burger King for
a special treat.
Which location did he go to?
What did he order?
How much did he spend?
Was he satisfied with his experience?
Location based surveys allows Bob and other
customers to instantly share opinions while the
experience is happening.

12. After 1 min, Location
aware app Per his
he receives Bob takes Survey
Bob enters Bob left BK. survey, Bob
a push quick survey admins can
Burger King takes picture
notification about now analyze
of meal he
survey from service and Another data from
shared with
the Fast cleanliness survey is Reports Tab
dog
Food Panel sent

14. Image Previews
Swipe makes it easier
for respondents
to view images with
a push of a button!
Demonstration

15. Stop Watch question type
How long did it take for
Bob to get his meal from
Burger King?
Instead of asking him later,
have him turn on the stop watch
and record it in real-time!
Demonstration

16. Thank you for attending!
For more information or a demo:
sales-team@surveyanalytics.com
John.Johnson@surveyanalytics.com
http://www.surveyswipe.com