Slurp is born out of a simple, "What's good here?" question. a) Slurp breaks down restaurants into dishes with individual ratings and reviews for every dish. b) Slurp gamifies the entire eating out experience using rewards every time you rate, review and check-into a dish

1. ProductPresentation
Slurp
16 May2016
SLURP
Oneline pitch
FoursquareForRestaurants
Value Proposition
Helpsyouanswer,“What’sGoodHere?” atrestaurantsacross
thecity.

2. What
Is
Slurp?
Slurp is born out of
a simple, “What’s
Good Here?”,
question.
Slurp breaks down restaurants
into dishes with individual ratings
and reviews for every dish
Slurp gamifies the entire eating
out experience using rewards
every time you rate, review and
check-into a dish

3. Problem
Definition
Question: What's
good here?
Question: Should I
order the pizza over
here?
Where can I get the
best Pizza around me?
• Solution: Walk into a
restaurant and view
dishes listed according
to ratings.
• Solution: Individual
reviews and ratings for
every dish
• Scan pizza ratings at
restaurants around the
users

4. What
Is the
Impact? Products that
help decide
where to head
next exist in the
market
Slurp’s success
will lie in it’s
focus on
individual
dishes over
entire
restaurants

5. What
Is the
Impact?
Breaking down
restaurants into dishes
creates an opportunity to
expand app features that
driven by user likes and
dislikes.
Personalized restaurant
recommendations based on past
ratings given by users.
The best sushi place in town if you’ve
been rating sushi’s last few times.
"You Might Like" section (based on
previous ratings) every time a user
opens a restaurant page.
Lists down dishes you might enjoy
when you are at a restaurant.
"Discover Weekly" styled dish list for
a working professionals to help plan
their lunch better
Auto create weekly menus based on
past likes and dislikes
Delivery tie ups to order various
dishes from different restaurants
Features planned once we are out of
beta stage-

6. Buuuttt….
How do we create a
system where users
regularly rate what they
eat?
A typical user:
Has never rated anything ever.
And yet, accepts that ratings and
reviews form an integral part of
their buying process.

7. The Carrot
Approach
A reward program that
incentivises in-app actions like
rating, reviewing and checking
into dishes.
Earn user points for every action. Redeem them for discounts
and deals outside the app- table discounts at restaurants,
phone recharge, exclusive shopping codes, Paytm wallet etc.
Compete with your friends over badges ["Sushi
King" badge for reviewing restaurants at 5
different places]
Foodie Levels: The more number of times
you rate, review, the closer you get to the
next tier. Each tier increases the percentage
rewards you get and other additional perks

8. Business
Model Use the in app currency to drive walk-ins to other
businesses
Affiliate
Marketing
• Partner with vendors and across categories. A percentage cut for every walk in (or purchase)
driven via Slurp
User data to target customers that might like your
restaurant
Restaurants
• Break down user data into dish/food/cuisine preference and use this data to increase
restaurant visibility.
• Create smaller Slurp properties like "Discover Weekly" and feature certain restaurants