How to Measure the Right Marketing Metrics

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As a marketing director or CEO, you want good data that tells you how your Inbound Marketing program is working. However, what metrics should you be measuring?

It’s time to move beyond vanity numbers like Facebook likes and basic website traffic. In this webinar, we’ll cover:

* What the most important metrics are in your marketing program
* How to measure and analyze data
* What social media metrics are important
* How to generate consistent report for other stakeholders in your organization
* How to improve your marketing program using data

If you’re a marketing director, business owner, or CEO, you’ll leave this session with a clear understanding of exactly how to measure the success of your Inbound Marketing program.

Published in: Business, Technology
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How to Measure the Right Marketing Metrics

  1. 1. How to Measure the RIGHT MARKETING Metrics PRESENTED BY: MICHAEL REYNOLDS
  2. 2. Michael Reynolds About Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net
  3. 3. Measuring Marketing Success Doesn’t Have to Be Hard
  4. 4. Agenda We’ll Cover: • What metrics matter • How to measure • How to report • Q&A
  5. 5. “Shiny” Metrics? “Although our quarterly earnings dropped by twenty five percent, I feel compelled to point out that our Facebook likes have doubled.”
  6. 6. What Metrics Matter?
  7. 7. Attract = Website Traffic
  8. 8. Website Traffic
  9. 9. Organic Search Traffic (SEO)
  10. 10. Social Media Traffic
  11. 11. Social Media Traffic
  12. 12. Direct Traffic + Mobile Search
  13. 13. Keyword Movement
  14. 14. Keyword Movement
  15. 15. Convert
  16. 16. Leads or Contacts
  17. 17. Database Growth
  18. 18. Landing Page Conversions
  19. 19. Close
  20. 20. Nurturing Metrics
  21. 21. Email Performance
  22. 22. New Sales
  23. 23. Delight
  24. 24. Social Performance
  25. 25. Social Performance
  26. 26. Social Performance
  27. 27. Measure What Matters
  28. 28. Tools Analytics tools: • HubSpot (preferred) • Rival IQ • Google Analytics • Google Webmaster Tools • ExactTarget • Marketo • Eloqua
  29. 29. Reporting to Boss/Board Monthly Report Structure: • What got done last month • What projects are coming up • Performance metrics • Discussion/todo items
  30. 30. How to Measure the RIGHT MARKETING Metrics PRESENTED BY: MICHAEL REYNOLDS

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