3. Marketing Challenges
o Establishing 10,000 Startups as the Lighthouse of the Startup Industry through
awareness and thought leadership.
o Drive conversations with various stakeholders of the industry – entrepreneurs,
those affiliated with the brand and otherwise, investors/influencers and the
Government of India.
Our Approach to the Challenges
o Maximizing social media presence by understanding needs of all the
stakeholders and directing personalized content to them.
o Keeping a mix of casual and serious content to engage with both casual
entrepreneurs as well as seasoned investors and mentors.
3
4. Stakeholder Challenge How did visuals help
Non 10,000 Startups
Audience
Connect with startups to generate more
registrations
Garnered registrations by using relatable
creatives, instead of direct event promotions
Entrepreneurs under 10,000
Startups
Be the go-to start-up brand for young
entrepreneurs through motivational and
thought leadership content
Presenting ourselves as thought leaders by
sharing insights from industry leaders through
listicles
Government
Connect with top government bodies to
engage and partner with for start-up events
Created awareness through infographics for
government events such as Startup India,
Digital India, tagging their government bodies
for engagement
Influencers/Investors
Engage with marquee names of the
start-up industry to develop brand identity
and further connect them to start-ups
Promotion done through creatives to drive
awareness about a tweet chat with one of the
biggest names in the industry, Ronnie
Screwvala
4
5. Connect with start-ups to drive awareness for the
10,000 Startups Programme
Challenge 1
Connect with start-ups to drive awareness for the 10,000 Startups
Programme
5
6. Our Approach
to the
Challenge
o Sharing motivational content
to evoke inspiration among
entrepreneurs and drive
registrations for the 10,000
Startups Programme.
o Crisp and short image
copies to capture the
attention of the audience.
6
7. The Challenges
We Stumbled Upon
o Making content
homogeneous, yet keeping
each creative unique.
o Targeting younger
entrepreneurs with quirky yet
relevant content.
7
8. Outcome
Over 5000 Start-ups touched in 12 months
8
9. Challenge 2
Be the go-to start-up brand for young entrepreneurs in India
9
10. Our Approach
to the
Challenge
Create content useful to the
audience while being inspirational
and supportive to the sector.
Be the Lighthouse of the Startup
sector.
10
11. The Challenges
We Stumbled Upon
Keeping a mix of a casual
and serious approach in the
creatives to generate share-
ability and give the audience
some takeaways.
11
12. Outcome
Organic! 24% increase in Facebook Followers and 1104.5%
growth in Twitter Followers over 12 months
12
13. Challenge 3
Connect
with
top
Government
bodies
to
engage
and
partner
with
for
start-‐up
events
13
14. Our Approach
to the
Challenge
o Be the information conduit for
startups to government programs
o Creating infographics on
Government programmes for the
start-up industry.
o Being the funnel for all
Government updates on social
media
14
15. 15
The Challenges
We Stumbled Upon
o Keeping the audience engaged
with text heavy infographics.
o Use boring official data and turn it in
to engaging content
16. 16
Outcome of Our Approach
Partnered with key government bodies and influencers for offline
events and tweet chats.
17. Outcome
17
Key Government bodies first
turned in to followers, then
advocates, then partners
18. Outcome
18
o 6,000 conversations around the hashtag
o The first tweetchat to trend on Twitter
