4. App ID not Account Permissions
● It is just a key to be sent with the request
● It doesn't identify an account
○ (it identifies the application/organization that is
issuing the API request)
● Grants application/organization access to
the API, not to the account!
● It can be used with different accounts
5. App ID not Account Permissions
Accounts
MCC 1
Token
Accounts
MCC 2
Accounts
Sub-MCC
7. 1. MCC Top Level
● Apply for the token from the top level MCC
○ Go to -> Account Settings -> AdWords API
Center
● The more active accounts you have under
it, the better!
● This is to make sure you are an active
AdWords user
● For small MCCs: need provide more
details/justification in the Design Doc!
8. 2. Provide a Valid Email Address
● The email is the main channel of
communication with the approval team
● Provide a valid one, that you check
frequently
○ If you have an alias, use that!
● Watch the Spam box. Sometimes it ends
up there…
● If you have an alias, use that
● Check it regularly!
9. 3. Billing and T&Cs
● Sign the Term & Conditions!
● The Billing info requirement is being
removed from the process
○ In the mean time, you do not need to fill it out
● You will be asked to choose your country
of business after the change
10. 4. Fill the "New Token" form
● Shortly after requesting it, you will receive
this form via email
○ It will be sent to the address you entered in the
request form
● Fill it correctly, and as soon as possible
● The form is sent to you right away
● After submitting it, a reviewer will reach
out to you in less than one business day
11. 5. Meaningful Project Description
● The approval team wants to make sure
you are doing it right
● Provide a good short description of your
project
○ Explain what you are doing
○ Mention what will be internal and public (clients)
○ Talk about the AdWords features you will use
● Also mention the tools you will use!
○ AwReporting?