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Developer Token
Tips & QA
Gustavo Moreira
● How does it work?
● 5 tips to get it approved fast!
● Q&A
Agenda
How does it work?
App ID not Account Permissions
● It is just a key to be sent with the request
● It doesn't identify an account
○ (it identifies the application/organization that is
issuing the API request)
● Grants application/organization access to
the API, not to the account!
● It can be used with different accounts
App ID not Account Permissions
Accounts
MCC 1
Token
Accounts
MCC 2
Accounts
Sub-MCC
5 tips to get the
Token approved
fast!
1. MCC Top Level
● Apply for the token from the top level MCC
○ Go to -> Account Settings -> AdWords API
Center
● The more active accounts you have under
it, the better!
● This is to make sure you are an active
AdWords user
● For small MCCs: need provide more
details/justification in the Design Doc!
2. Provide a Valid Email Address
● The email is the main channel of
communication with the approval team
● Provide a valid one, that you check
frequently
○ If you have an alias, use that!
● Watch the Spam box. Sometimes it ends
up there…
● If you have an alias, use that
● Check it regularly!
3. Billing and T&Cs
● Sign the Term & Conditions!
● The Billing info requirement is being
removed from the process
○ In the mean time, you do not need to fill it out
● You will be asked to choose your country
of business after the change
4. Fill the "New Token" form
● Shortly after requesting it, you will receive
this form via email
○ It will be sent to the address you entered in the
request form
● Fill it correctly, and as soon as possible
● The form is sent to you right away
● After submitting it, a reviewer will reach
out to you in less than one business day
5. Meaningful Project Description
● The approval team wants to make sure
you are doing it right
● Provide a good short description of your
project
○ Explain what you are doing
○ Mention what will be internal and public (clients)
○ Talk about the AdWords features you will use
● Also mention the tools you will use!
○ AwReporting?

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Dev Token tips

  • 1. Developer Token Tips & QA Gustavo Moreira
  • 2. ● How does it work? ● 5 tips to get it approved fast! ● Q&A Agenda
  • 3. How does it work?
  • 4. App ID not Account Permissions ● It is just a key to be sent with the request ● It doesn't identify an account ○ (it identifies the application/organization that is issuing the API request) ● Grants application/organization access to the API, not to the account! ● It can be used with different accounts
  • 5. App ID not Account Permissions Accounts MCC 1 Token Accounts MCC 2 Accounts Sub-MCC
  • 6. 5 tips to get the Token approved fast!
  • 7. 1. MCC Top Level ● Apply for the token from the top level MCC ○ Go to -> Account Settings -> AdWords API Center ● The more active accounts you have under it, the better! ● This is to make sure you are an active AdWords user ● For small MCCs: need provide more details/justification in the Design Doc!
  • 8. 2. Provide a Valid Email Address ● The email is the main channel of communication with the approval team ● Provide a valid one, that you check frequently ○ If you have an alias, use that! ● Watch the Spam box. Sometimes it ends up there… ● If you have an alias, use that ● Check it regularly!
  • 9. 3. Billing and T&Cs ● Sign the Term & Conditions! ● The Billing info requirement is being removed from the process ○ In the mean time, you do not need to fill it out ● You will be asked to choose your country of business after the change
  • 10. 4. Fill the "New Token" form ● Shortly after requesting it, you will receive this form via email ○ It will be sent to the address you entered in the request form ● Fill it correctly, and as soon as possible ● The form is sent to you right away ● After submitting it, a reviewer will reach out to you in less than one business day
  • 11. 5. Meaningful Project Description ● The approval team wants to make sure you are doing it right ● Provide a good short description of your project ○ Explain what you are doing ○ Mention what will be internal and public (clients) ○ Talk about the AdWords features you will use ● Also mention the tools you will use! ○ AwReporting?