4. Destination URLs Today
Combine two components
● Landing Page: URL in a browser when
customers get to your landing page after
clicking on your ad
● Tracking: redirects to third party tracking
services, ValueTrack parameters, or
custom creative IDs.
8. Introducing Upgraded URLs
● Final URL for your final landing page URL
● Tracking template for tracking parameters
9. Upgraded URL Benefits
● Access to new tracking parameters
● No ad review & stat reset everytime you
update shared tracking
● Consolidate your URL info &
management at highest hierarchy
● Lower crawling load on your website
15. Specifying Final URLs
AdWords API
Ad
finalUrls
finalMobileUrls
trackingUrlTemplate
urlCustomParameters
[“http://www.example.com/promo/winter”]
16. Final URL Example
TextAd textAd = new TextAd();
textAd.headline = "Luxury Cruise to Mars";
textAd.description1 = "Visit the Red Planet in style.";
textAd.description2 = "Low-gravity fun for everyone!";
textAd.displayUrl = "www.example.com";
textAd.finalUrls = new string[] {
"http://www.example.com/cruise/space/"
};
textAd.finalMobileUrls = new string[] {
"http://mobile.example.com/cruise/space/"
};
19. Tracking Template Field
trackingUrlTemplate
● If specified, used instead of final URL to
track click and redirect to landing page
● Set alongside final URLs, or optionally
shared at ad group, campaign, or even
customer level
21. Tracking Template Guidelines
● Can redirect to another redirect, but final
landing page must match final URL
● Shared templates must reference final
URL using {lpurl} ValueTrack (optional
for non-shared templates)
26. New ValueTrack & Custom Params
New ValueTrack Parameters
Use Custom Parameters to append your own unique tracking
ids to entities that triggered the click
Use new ValueTrack parameters to populate AdWords assigned
unique ids for entities that triggered the click
Custom Parameters
27. New ValueTrack Parameters
{campaignid} AdWords assigns globally unique id for your campaign
{adgroupid} AdWords assigns globally unique id for your ad group
{targetid} AdWords assigns globally unique id for keyword, dynamic search ad,
remarketing list target, and shows all entities that triggered the ad.
(currently search only)
For example, if you add a remarketing list to your ad group (criterion ID
"456") and target the keywords ID "123" the {targetid} would be replaced
by "kwd-123:aud-456".
{loc_interest_ms} AdWords assigns globally unique id for geo-target of the location of the
user’s interest
{loc_physical_ms} AdWords assigns globally unique id for geo-target of the user’s location
{feeditemid} AdWords assigns globally unique id for the feed item id of the extension
that led to a click
Examples of new ValueTrack Parameters:
28. Custom Parameters
Use Custom Parameters to append your own ids
{_season} Assign your own unique identifier for current season
{_promocode} Assign your own unique id for ad groups, campaigns, etc running a
promo
Examples of Custom Parameters:
Key things to remember: Custom Parameters are indicated by an underscore. i.e.
{_mykwid}. You can have up to 3 Custom Parameters per entity.
34. Shared Templates
Consolidate your tracking at the highest level
Account
Campaign #1
Ad group #1 Ad group #2
KW1 KW2 KW3 KW4 KW5
Account
Campaign #1
Ad group #1 Ad group #2
KW1 KW2 KW3 KW4 KW5
From: Destination URLs To: Upgraded URLs Use Shared Tracking
Template at the highest
level for tracking info that
extends to the rest of the
hierarchy.
Available for:
account
ad groups
campaigns
35. Shared Templates Benefits
● Manage tracking for many entities in a
single location
● Editing shared template doesn’t trigger
editorial review or stats reset
36. Local Templates
Specify overrides for your keywords & sitelinks
Account
Campaign #1
Account
Campaign #1
Ad group #1
KW1 KW2
From: Destination URLs To: Upgraded URLs
Use Local Tracking
Template for parameters
that are unique to
keywords or sitelinks
Lowest level of tracking
template trumps those
that are higher
Sitelink 2
Sitelink 1
Ad group #1
KW1 KW2 Sitelink 2
Sitelink 1
