Project Scorpio Research Paper

Project Scorpio Research Paper
The Long awaited Project Scorpio
Microsoft has finally revealed its plans for Project Scorpio, the new generation of Xbox one consoles that have been rumoured for far too long.
Yesterday, at E3 2017, Microsoft opened up about its newest project. After trademarking a mysterious S logo and teasing the console in their E3
teasers. The console, officially named Xbox one X is set to launch worldwide on November 7th, 2017 at a price of $499, ВЈ449, 599 Canadian dollars,
and 649 Australian dollars. The new Xbox one X will run at stunning 4k HD. It will ship with 6 teraflops of graphical power, more than its main
competitor, the PS4 Pro, with 4.2 teraflops. Microsoft is using a custom GPU engine on Scorpio that runs at 1172MHz, a big increase over the Xbox
One's 853MHz and even Sony's 911MHz found on the PS4 Pro. Microsoft is also shipping the Xbox One X with an Ultra HD Blu–ray drive for 4K
movies and entertainment, and 1TB of storage. Not to mention, the Xbox one X will work with all existing Xbox one accessories, games (that will
run on 4k even though they only ran at a maximum of 1080p on the console predecessor), and backwards compatible Xbox 360 games. ... Show more
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It measures up on the inside with a sleek new design and the smallest console in the history of Xbox, the X is as compact as it is powerful. The X
has 22 "console launch exclusives", including Crackdown 3, Forza Motorsport 7, and Sea of Thieves. Microsoft's Xbox chief, Phil Spencer,
introduced a number of new titles and left most of the company's E3 press conference up to the games themselves. Microsoft is even bringing original
Xbox games to the Xbox One family, starting with Crimson
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Case Analysis вЂ“ Google Essay
Sample Case Analysis – Google
22–BA–5080–002
Summer Semester, 2013
SUMMARY
One of the major drivers of future success for both Google and Microsoft is the ability of both companies to use software applications to "drive
eyeballs" to advertisers. Each company is positioned differently in this regard. Microsoft has a sizable, mature installed base of app users, but the
company's business model is currently focused on selling these apps as a consumer product to users, rather than on advertising. Google, by contrast, has
been focused for some time on utilizing its industry–leading search engine and a growing, yet less mature, base of other apps to drive eyeballs to
advertisers. Both Google and Microsoft have to reckon with major ... Show more content on Helpwriting.net ...
To try to change its culture in ways which support the company's strategic goals, Microsoft is focusing on employee career development models.|
Leadership| "Focus on the user and all else will follow", "Democracy on the web works", & "You can make money without doing evil".
Company's executive leadership has some strong ethical views about how the company wants to compete.| TBD – could be buried in case or found
using B&E library resources.|
Positioning Tools
Market Sizing
Google – Select Applications| Product/service| Scholarly Searcha| Calendar| YouTube| Country/region/locality| USA| Cincinnati Tri
–State Area| Europe|
Customer profile (in this case, the type of customer to whom advertisers are marketing)| Tenure–track faculty ($75–150k salary, $5,000 annual travel
budget, desire to combine conference & personal travel)| Financial services professionals ($50–$150k salary, $200 monthly night life budget,
desire to have fun while meeting potential clients)| Former exchange students ($25–50k salary, $1,000 available for new laptop purchase, need to
purchase new laptop for grad school)| Demographics & Economic trends| 8.6 million education professionals X 8.5% = 730,500 higher Ed
professionals X 50% = 365,250 faculty| TBD – depends on numbers in B&E library resources| TBD – depends on numbers in B&E library
resources| Market size estimate| 365,250 faculty X$5,000 travel

Microsoft Business Strategy
Microsoft Project
Summer 2006
BUS 597A
INTRODUCTION
In 1975, Bill Gates and Paul Allen created a company called Microsoft. More than thirty years later, Microsoft is a leader in the field of computer
programming. Gates and Allen both had big plans for their company and came up with different ways of managing people and products
in order to create possibly the most effective and versatile workforce of any corporation in existence. To studyMicrosoft's way of doing business is to
look at the company from many angles, from a managerial and organizational standpoint to its process of developing products and services for its
customers and its competitive environment. The purpose of this paper is to analyze Microsoft from a strategic fit ... Show more content on
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Microsoft's core competency is software development, which has led to the creation of massive sales of software applications. Microsoft has a
competitive edge because of the control it exerts in the operating systems segment of the industry. When the company established the intent to make
Windows, the standard operating system of the future, it sets its resources into motion. In a way, Microsoft forces other software manufacturers to
use Windows as a platform for its software application. The result was major competitive advantage for Microsoft as other software manufacturers
were preoccupied converting to Windows platform. Microsoft's dramatic growth and profitability has enabled to invest a large amount of cash flow
into its core products as well as core competencies, which has led to economies of scale and scope. Microsoft has been able to develop core
competencies resulting from collective learning in the organization, which can come from coordination of diverse production skills or the integration
of multiple streams of technologies.
Reputation resources include software products that have high brand recall and recognition, generic corporate and consumer acceptance (Word, Excel,
PowerPoint, Access), and numerous powerful features that are in use worldwide, which promote standardization and competitive advantage through
their ease of integration and cost–effectiveness. Microsoft's intellectual resources include copyrights, trademarks,

Microsoft Pestel Analysis Essay
ABSTRACT:
This assignment tries to assess the current market status of Microsoft Corporation. As well this assignment will try to assess its current market
position as per its business units, functionality, and also its different operations sectors as well its strategies for its rivals. Also this assignment will
do financial comparative analysis study and benchmarking with nearest rivals like apple Inc., Google Corporation and Oracle Inc. and will applied to
discover key factors for proposed area of developments and further improvements. Here the analysis tools like Porter 8–force analysis,
PESTEL–analysis will be applied and the expected outcomes of analysis and benchmarking with nearest rivals will be incorporated in an analysis of ...
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The growth is presented in percentage and the net income as well net revenue is presented in US $BILLION.RAVENUE CHARTINTERPRETATION:
This column chart presents net revenue and net income in US$ BILLION and net growth in percentage. Also the head count of company total
employees.(SOURCE MICROSOFT ANNUAL REPORT JULY 2012)|
It has total revenue of $ 73.72 billion and the operative income of $ 21.76 billion as well the net income is $16.97 billion and the company has total
assets of $121.2 billion. Also it has more than 90000 employees. (Microsoft 2012) ROI OF MICROSOFT CORPORTION: ROI| PAYBACK PERIOD|
TOTAL BENIFIT| TOTAL COSTS| NET PRESENT VALUE| 243%| 4.1 month| US$ 665086| US$ 193686| US$665086| |
INTERPRETATION:This table presents the ROI of the MICROSOFT CORPORATION in percentage and it's payback period, total costs as well net
present value in US$.|
ABOUT RIVALS:
Microsoft has main three rivals comparatively: 1. Apple Inc.: Apple Inc. (NASDAQ formerly Apple Computer, Inc.) is an American multinational
corporation that designs and sells consumer electronics, computer software, and personal computers. Its head quarter is in 1 Infinite Loop, Cupertino,
California, 95014 and Apple's headquarters for Europe, the Middle East and Africa (EMEA) are located in

Microsoft 's Strategic Commitment For The Cloud With...
Analysis
Since its inception, SharePoint has become a Swiss Army knife that covers a wide range of information needs and has been deployed for many different
functional requirements. Many companies have customized it, whether in its look and feel, building custom integration with external systems or
developing new applications. Furthermore, companies have grown to depend on third–party independent software vendors (ISVs) to fill SharePoint 's
gaps or build vertical applications onto SharePoint server. While such moves have typically delivered good business benefits, they have made
migrating from one generation to the next costly and complex. Industry leaders estimate that close to 90% of SharePoint deployments are still deployed
in the ... Show more content on Helpwriting.net ...
Microsoft has the potential to innovate in this cloud environment because it can use analytics to quickly understand business usage trends across
thousands of organizations – a level of visibility it did not have in the traditional approach. It can then rapidly develop applications and approaches as
well as test and deploy new interfaces. Users will realize the benefits of this rapid innovation as their work environments become more nimble, leading
to stronger engagement; IT departments will realize the benefits of having Microsoft manage this aspect of their technology portfolio, allowing them to
concentrate on other projects.
Business drivers and cost management: SharePoint Online doesn 't take long to set up and users can perform basic tasks quickly. Microsoft trickles
improvements through every three months. For SharePoint Server (on–premise), Microsoft has traditionally aggregated changes to deliver them in
service packs and new versions far less frequently. Consequently, IT departments using SharePoint Online will be relieved of possible downtime
concerns related to service

Analysis Of Vivek
Per our interview with Vivek, Zones is achieving an efficient and secure IT infrastructure is his top priority. He explained that upon his hire in 2016,
there were many components of the infrastructure that needed a fixative. Since then, he has been aggressively reorganizing and refreshing hardware,
software, applications, and systems development initiatives to remedy any pending issues. In the past, Zones has updated software monthly, servers
(every 5–7 years) and other hardware (every 6 years). Their environment is heterogeneous, running Linux and Windows servers on premises, and AWS
VPC. They have multiple data centers, economic feeds, and relationships that allow for efficient use of hard/software and cloud computing. Vivek has
been... Show more content on Helpwriting.net ...
They also use Marketo and Marketo Lead Tracking (Munchkin) to deliver marketing campaigns, generate leads, and open new business opportunities.
Rain King is used by the sales and marketing teams to provide tools, functionality, and intelligence on potential customers and business opportunities.
They also use this tool for customer profiles, data accuracy and management, account–based marketing, alignment, and predictive analytics.
Business Intelligence/Big Data/Data Management
Vivek described the elaborate stack Zones uses for data management and business intelligence, there are many components and tools they use to run
this intricate ecosystem. The process begins each day around 10:00 PM with an ELT pull from their Oracle database, data marts, and partner databases
to their data warehouse. Next, from that data cubes are computed and constructed. Next, the data is passed to repositories then to email to update
dashboards in CRM and their next generation reporting framework.
Zones utilize ASG Software Solutions for data management as it offers comprehensive enterprise intelligence and data management. This includes data
inventory, data lineage, impact analysis, business glossary, reference data management, and intelligent data catalog. MapR provides information from
wide data

Microsoft Corporation Essay
Microsoft Corporation
TABLE OF CONTENTS
MICROSOFT HISTORY 1 EARLY INFLUENCES 2 FIRST BUSINESS VENTURE 3 EDUCATION ATTEMPT 3 THE MOTIVATIONAL SIDE OF
FEAR 4 A JAPANESE CONNECTION 5 IBM INFLUENCE 5 SURVIVAL OF THE FITTEST 6 A CRUCIAL DEAL 6 COMPETITION ERRORS 7
BIRTH OF WINDOWS 7 MISSION STATEMENT AND ANALYSIS 8 INDUSTRY AND COMPETITVE ANALYSIS 9 DOMINANT ECONOMIC
CHARACTERISTICS 9 Market Differentiation 9 Pace of technological change 10 Advances to the Printed Word 11 DRIVING FORCES 12 The
Internet 13 The Information Highway 14 KEY SUCESS FACTORS 14
Microsoft History
Historians categorize blocks of ... Show more content on Helpwriting.net ...
. . an $18,000 personal computer which occupied a rack two feet square and six feet high and had about as much computing capacity as a wristwatch
does today . . .
Despite its limitations, it inspired us to indulge in the dream that one day millions of individuals could possess their own computers.@ (11–12)
In the summer of 1973, Paul Allen, who knew more about computer hardware than
Bill Gates, shared an article with Gates buried on page 143 in Electronics
Magazine. The article described the invention of the 8008 micro–processor chip by a young company called Intel. Paul was surprised to receive the
technical manual for the chip in the mail simply upon request. Immediately, he went to work analyzing its capabilities. Due to the lack of transistors,
the 8008 chip was very limited in its use, but Allen discovered despite the limitations, the chip was good for repetitive tasks and mathematical data.
First Business Venture
When Paul Allen entered college at Pullman, Washington, a town on the east side of the state, sixteen–year–old Bill Gates traveled frequently by bus to
visit him. On these long trips across the state, Gates wrote a program that facilitated the reading of traffic information gathered by municipalities

through a device set up on the side of certain intersections. A long, rubber tube stretched across the road from one of these devices, and each time a
vehicle ran over the tube a punch was made in the roll of paper within the device. People

Porter's Five Forces Analysis Of Microsoft
1. Introduction
Satya Nadella became the 3rd CEO of Microsoft in February 2014. Before him, Steve Ballmer was leading this company with a different vision than
his successor. In 2012, he labeled Microsoft as a "devices and services" company. This meant his focus was on making the software but also the
devices on which the software would run on. The Microsoft philosophy in which it commits to partners to build hardware is slowly changing and it is
now taking matters under control and into its own hands. That was a major shift of the company's strategy. As soon as Nadella was named head of
Microsoft, he announced numerous changes in the way this company had historically functioned. Which changes are we really talking about and what
is the strategy ... Show more content on Helpwriting.net ...
The core competencies
Analysis the core competencies is a major step into defining a company's strategy. No company should forget what are its capabilities and
competencies. A company should always take these matters into account to shape a strategy and to achieve profitability.
Talking about the core capacities of the company, Nadella said earlier this year "the core products of this company are Windows, Office 365, and
Azure". He then added " From a business model, those are the three big things we are very focused on. We ask how our effort is accruing to those
things". Here are the main focus, product wise of the company.
When we study the tangible resources of Microsoft, we discover that it has a very large cash reserve (approximately $66 billion) and a low leverage
ratio of 0,79 in 2014. These matters indicate the company has the reserve to invest and that they can finance growth by debts (if necessary). It is
important to underline this point as it impacts directly the key strategic points Nadella has stated. Capability wise, Microsoft is very effective when it
comes to continuous improvements, engineering and technical know–how, and research capability.
5. Nadella's strategy for

Steve Ballmer Essay
Steve Ballmer, a Harvard graduate is well known in the business world as a CEO & co–owner of Microsoft and owner of the L.A Clippers. On March
24, 1956 in Detroit Michigan, the world was blessed with Steven Anthony Ballmer. While growing up he was raised in Farmington Hills, Michigan
which was an affluent community. His father, Frederic Henry Ballmer was a Swiss immigrant while his mother, Beatrice Dworkin was Jewish. Before
he attended college he went to many different kinds of schools. One of the schools that he went to was Detroit Country Day School for high school, he
then graduated from there. After graduating from Detroit Country Day School he attended a college prep school at Lawrence Technological
University for engineering class. When he took his SAT he scored 800 on the math section, and then became a National Merritt Scholar. He then went
to college at Harvard University, where he was manager for the football team, and he also worked on The Harvard Crimson ... Show more content on
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He was ready to purchase Seattle Supersonics from Pro Basketball Club LLC to keep team in Seattle on March 6, 2008. Ballmer did not buy the
team in time; they ended up relocating to Oklahoma City, Oklahoma where they now play as the Oklahoma City Thunder. On January 9, 2013
Steve and Chris Hansen led another group of investors in attempt to buy the Sacramento Kings from the Maloof family, and then try to relocate
them back to Seattle for around 650 million dollars, this attempt also failed. A year later in May 2014, following the incident of former Clippers
owner Donald Sterling, Steve Ballmer officially became the highest bidder to attempt to by the Los Angeles Clippers for a supposed price of 2
billion dollars. This would also be the 2nd largest bid for sports franchise in North America sports

Essay on Acc 504
ExamYour Course Project
Financial Statement Analysis Project–A Comparative Analysis of Oracle Corporation and Microsoft Corporation
Here is the link for the financial statements for Oracle Corporation for the fiscal year ending 2011. First, select 2011 using the drop–down arrow
labeled for Year on the right–hand side of the page, and then select Annual Reports using the drop–down arrow labeled Filing Type on the left–hand
side of the page.
You should select the 10k dated 6/28/2011 and choose to download in PDF, Word, or Excel format.
http://www.oracle.com/us/corporate/investor–relations/sec/index.html
Here is the link for the financial statements for Microsoft Corporation for the fiscal year ending 2011. You need to press the... Show more content on
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Overall RequirementsFor the Final Submission:
Your final Excel workbook submission should contain the following items. You cannot use any other software but Excel to complete this project.
1.A completed worksheet title page tab, which is really a coversheet with your name, the course, the date, your instructor's name, and the title for the
project.
2.A completed worksheet profiles tab that contains a one–paragraph description regarding each company with information about their history, what
products they sell, where they are located, and so on.
3.All 18 ratios for each company, with the supporting calculations and commentary on your worksheet ratio tab. Supporting calculations must be shown
either as a formula or as text typed into a different cell. The ratios are listed further down this document. Your comments for each ratio should include
more than just a definition of the ratio. You should focus on interpreting each ratio number for each company and support your comments with the
numbers found in the ratios.
4.The Summary and Conclusions worksheet tab is an overall comparison of how each company compares in terms of the major category of ratios
described in Chapter 13 of your textbook. A nice way to conclude is to state which company you think is the better investment and why.
5.The Bibliography worksheet tab must contain at least your textbook as a reference. Any other information you use to profile the companies

Project Management: Microsoft
Business 201 – Project Management Microsoft Project Assignment One Microsoft Project Assignment One is designed to give you experience
setting up a project in MS Project. You will gain experience using MS Project 2013 to schedule a project. You will become familiar with gantt
charts. You will get experience inputting tasks and activities, setting up dependencies, duration etc. You will gain experience using MS Project to
present information. This assignment draws upon the knowledge you have gained from chapter six of your text as well as chapter six of the Guide
to the PMBOK. Learning objectives After completing this assignment you should be able to; п‚· п‚· п‚· п‚· п‚· п‚· п‚· п‚· п‚· п‚· Create a new
project in Microsoft Project; Format Microsoft Project... Show more content on Helpwriting.net ...
Make sure that your submissions are stapled or bound together. All of your work should be done in MS Project or in MS Word. None of your work
should be done by hand. Table 1: Activities List ID 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Task Name Predecessor Duration Conduct interviews 15
Systems analysis 1 2 Systems architecture definition 2 20 Software design 2 15 Hardware/network design 2 20 Documentation A 3, 4, 5 10
Software coding 3, 4 65 Software functional testing 7 14 Software usability testing 7, 8 14 Purchase hardware 5 5 Hardware installation 10+14days
lag 20 System integration 8, 11, 13 15 System testing 9 10 Documentation B 11, 12 25 End user instruction 9, 13, 14 5 Tech support systems set
14SS+3 days lag 10 Celebrate 15, 16 1 Note: SS above means that the relationship is a start–to–start relationship. See Larson & Gray 6th edition,
Chapter 6, page 181 Copyright © Dr. Lorne David Booker Table 2: Phases List Requirements phase: Design phase: Conduct interviews, Systems
analysis Systems architecture definition, Software design, Hardware/network design, Documentation A Implementation phase: Software coding
Verification/Testing phase: Software functional testing, Software usability testing Installation phase: Purchase hardware, Hardware Installation, System
integration, System testing, Documentation B Maintenance phase: End user instruction, Tech support systems set. Table 3: Project

Window System Vs. Mac System
It does matter if you are a Window person or a Mac person. Both system have advantages and disadvantages. Both most of the government and civilian
organization are Window base. That does not take anything away from the Mac system. Mac System has very useful features.
Let talk about the advantages associated to both system. Both system can be found on Desktop, tablet and mobile device version (Tutorial.com, 2015).
All device can communicate with each other. You can start a project at your house, then work on it on your tablet or IPad and review the projects on
your phone. Both system have great features. Microsoft usually offered Window 10 as a free upgrade for all existing Windows 7 and 8 home users.
(Tutorial.com, 2015) Both operating system are built to help people with disabilities. Windows has accessibility features to meet everyone specific
needs. Some of this features are built to help people with Vision, Hearing, Speech, Mobility and learning disabilities. (Microsoft, 2017) Mac system
has a feature that allow user to invert color on the screen. Design to help those visually impaired. (Tweedie, 2014)... Show more content on
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You can buy Window base product on any electronic retails store, while Mac System are mostly sale on the Apple Store, with the exception of iPad and
iPhones. Another disadvantage is that government agencies use window base system, not Mac system.
In conclusion both operating system are fulfilling user needs. The computer and technology field is constantly changing. Mac and Windows are
keeping up with the changes. There is now no one–size fits all computing device anymore, people are using all kinds of

Essay about Comparsion of Steve Jobs and Bill Gates
Introduction Steve Jobs and Bill Gates are two of the most well–known names of our generation for being the co–founders of two very large
corporations. Steve Jobs being the co–founder of Apple, also the founder of Pixar and NeXT. Bill Gates, most known for being the co–founder of
Microsoft, which is the biggest software company in the world. Though, without a doubt, both of these men were very successful in their professional
lives for mainly the same thing and similar in their ways, but very different.
Bill Gates
Bill Gates was born on October 28, 1955, in Seattle, Washington. At the age of 13, was when he first found his love for computers His senior year, he
and his friend, Paul Allen developed their own company called the ... Show more content on Helpwriting.net ...
In 1986, Microsoft went public with 24.7 million shares, that of which Gates owned 45 percent of. Microsoft was racking up $520 million, and of that
money, Gates was getting $243 million. A year later was in the list of the top 400 wealthiest people in America.
Because of his great wealth, Gates decided to help out in education. In 1994, he created the "William H. Gates Foundation". By 1999, Bill Gates
wealth had reached $101 billion. Gates was always checking out the competition, making sure Microsoft was on top. When Gates heard of
International Business Machines Corporations (IBM) making an operating system called OS/2, he immediately began working on updates for
Microsoft. In 1989, Microsoft released Office adding on Word and Excel. The new version of Microsoft sold quickly and OS/2 failed. In the 1990's,
Microsoft got in trouble with the Federal Trade Commissions for unfair marketing practice. Thankfully, Microsoft settle it without having to breakup.
In 2000, handed over the position of being Microsoft CEO to his friend, Steve Ballmer, but still remained being the chairman. In 2006, Gates went to
full time at Microsoft in order to devote more time to what was now called the "Gates and Melinda Foundation". Over the years, Gates racked up on
many awards and honorable mentions. In 2005, Times Magazine mentioned Bill Gates as one of the "People of the year". June 27, 2008, Gates begin
to spend more time with his foundation and his educational

Microsoft, Microsoft And Microsoft
Later, US Justice Department filed antitrust charges in 1998 against the software company, claiming that Microsoft had taken over the internet browser
competition and limited consumer choice. In view of antitrust regulation in the US and EU, and increasing competition in the desktop software market,
Microsoft was determined to move beyond the PC software industry. By formally recognizing the emerging business opportunities introduced by the
new internet era ("Web 2.0"), Microsoft began to reinvent itself. It wanted to extend its software products into web–based services for businesses and
consumers. It wanted to try new sectors such as media, television set top boxes, game consoles and other broader technology services. Microsoft aimed
to transform itself and wanted to set a standard for accessing, communicating and doing business over the internet.
Microsoft had entered various new markets in which it has no propriety advantages with it's new diversification strategy. Microsoft could not conquer
all the markets alone as they would have to face new challenges and many industries were against Microsoft getting into their industry as they feared
that Microsoft would monopolize the market. Hence, it improved its already existing as well as created new partnerships in the newly targeted industry.
Microsoft hence, needed to constantly monitor the dynamic changes in the markets and adjust its strategies to capture opportunities in these markets.
Microsoft continued to diversify

Nokia Microsoft Alliance : The Global Smartphone Industry...
The Nokia–Microsoft Alliance in the Global Smartphone Industry
The case study of alliance between Nokia–Microsoft in the global smartphone industry, puts both companies in a better position to compete with Apple
and Google that current are leading the smartphone industry. The alliance between Nokia and Microsoft increases the capability significantly of both
organizations. The alliance creates many benefits for both organizations, but also has some cons that the firm must face if they are to be successful.
Lessons Gleaned From Nokia–Microsoft Alliance The alliance between Nokia and Microsoft provides many benefits to both organizations. Nokia's
Chief Executive Officer (CEO) Stephen Elop initiates the alliance with Microsoft in order to grow after Nokia was losing market share to Google and
Apple. The alliance was also appealed to Microsoft, since they were looking into the future of the smartphone industry and there particular industry. The
current standing was that Nokia was still the market leader, even though they were losing ground to the competition due to the aging technology. At the
time of the alliance was announced it is clear that both firms needed each other. Microsoft brought capital to inject into the alliance and technological
advancements, while Nokia brought market share and brand reputations. Google and Apple market capitalization individually are larger than Nokia and
Microsoft independently, but together the alliance increasing significantly their

Project Tutorial For The Best Essay
When to Use MS Project tutorial for the Best Result Description: The software giant Microsoft has developed many business tools to make our
corporate presentations and business handlings easy. The MS Project is a valuable addition to this bouquet of software. The Corporate Software The
corporate world is a mean place where there is always cut–throat competition. You have to strive hard to emerge successful. Meetings and presentations
are the most powerful tools when one wants to succeed and ascend the ladder of fortune and popularity in a business world. Now it is evident that
these meetings will be conducted through various presentations and whenever we are thinking of presentations, the best software that comes in
mind is MS Project. It helps as complete a full project right from the initial drafting stage to the presentations. We have some powerful tools that
come with these software and they help us create some of the best projects that are sure to accelerate you to the peak of success. Is the software
easily available? This may not be the right question to ask. What is more important to know is how do the various features actually work? Yes, it is a
very important thing to understand. This tool is very powerful and there can be no doubt in that but what should be your concern is how you can
utilize the thing. It should be clearly understood that this tool is not a project management tool but it is more of a 'project administrative tool'. Yes. It
will not help you manage

Apple Swot Analysis
TERM PAPER (MSTP100)
A Comparison on the basis of SWOT Analysis of Microsoft Corporation and Apple Inc.
Report By:–
Anmol Mahendra (A–58)
A3906414495
BBA General
Faculty Guide – Dr. Ruchi Jain
Amity School of Business, Noida
EXECUTIVE SUMMARY
This Term Paper is based on the SWOT Analysis of two of the world's biggest technology giants namely,Microsoft Corporation and Apple Inc.
The main objective of this Research Paper is to analyze the various marketing campaigns carried out by the observed companies, and how effective it
has been for them. Analysis of the strengths, weaknesses, opportunities and threats (SWOT Analysis) of two companies of the same Industry. A
comparison of the marketing strategies of the companies. An insight into the corporate planning of the companies. To suggest proper marketing
strategies to the companies on the basis of SWOT Analysis, in order to compete ... Show more content on Helpwriting.net ...
The industry also includes software services, such as training, documentation, and consulting.
Microsoft Corporation develops, licenses, markets, and supports software, services, and devices worldwide.
Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, watches, and portable digital music
players worldwide.
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats
involved in a project or in a business venture.
Strengths
Microsoft CorporationApple Inc.

Brand LoyaltyCustomer Loyalty
Brand ReputationLeading Innovator in Mobile Tech
Easy to use SoftwareStrong Financial Performance
Strong Distribution ChannelsBrand Reputation
Robust Financial PerformanceRetail Stores
Acquisition of SkypeStrong Marketing & Advertising Team

Case Study Of Nokia
BRIEF ON CENTRAL ISSUE/ MAIN FOCUS AREA
Due to continuous innovation in technologies, cost of production has been reduced drastically and has caused the emergence of new devices in the
global handset market and competition among companies have been increased heavily for survival. It has forced companies to change their business
strategies. Few big companies acquired small companies to increase their market share, few followed a brand extension strategy by launching new
products and hence increased their market penetration. For this reason, an integration between Microsoft and Nokia, two market leaders in their own
rights, may create new opportunities to challenge the market.
This acquisition and consolidated case study discusses the acquisition of Nokia by Microsoft. Throughout this case study, we will try to explore
following key aspects in the aforesaid consolidation between Microsoft and Nokia, as per the scenario of 2010–11:
a)Strategic business ... Show more content on Helpwriting.net ...
The alike is tried through side by side short liners given in Appendix–A.
"SWOT" ANALYSIS INFORMATION
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats
involved in a project or in a business venture.
SWOT analysis helps a marketer or decision maker to evaluate thoroughly the difficulties/challenges involved in the project and helps in taking a
decision to change in strategy.
NOKIA's SWOT analysis
Strengths :–
п‚§Nokia's brand value. It is one of the most popular brands across world.
п‚§Easy to use phones.
п‚§Have advanced technology in manufacturing handheld devices and in multinational mobile network through Nokia Siemens Network.
п‚§Mobile for all in all the price ranges.
п‚§Nokia Phones had a high resale valueWeaknesses :–
п‚§Poor Management.
п‚§Lack in

Application Of An Erp System Vendor For Their Running...
Introduction
I've been selected as an IT specialist to consult a small manufacturing firm that is planning to choose an ERP system vendor for their running business.
The firm has three hundred employees spread across the US America, Canada, Australia and Europe.
This report will describe all the suggestions and advice related to the small manufacturing company, and will include all the details of deploying ERP
system solutions and the most efficient solutions for this small businesses.
The IT software retailer chosen for this case report includes Microsoft Dynamics, Oracle, and SAP.
Requirement 1: The business functional areas their product supports.
Microsoft Dynamic developed by Microsoft is a software application company comprises ... Show more content on Helpwriting.net ...
SAP mainly provides marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer–related
processes. Which help businesses to simplify the way of running the business smoothly by increasing the number of clients, which leads increases the
profit and expands the market.
Oracle Company provides of Enterprise Resources Planning software. Oracle E–Business Suite is a software solution for SMBs and enterprises. The
central platform services that they offer are SMB and Oracle ERP Cloud solutions.
Oracle provides services for global business applications, which enable businesses to make better decisions, decrease the expenses, and increase
performance. Oracle system applications help customers to control and manage the difficulties of global business environments, providing a secure
suite of financial and performance management supported by Cloud Services.
Microsoft Dynamics line of products for enterprise resource planning focused primarily on medium–sized businesses with a simple corporate structure
and production system of various complexities. Microsoft Dynamics ERP provides tools for managing the organization (supply chain, procurement and
personnel management, finance, project collaboration, and others). The line of products includes the four primary products: Microsoft Dynamics AX,
Microsoft Dynamics GP, Microsoft

Microsoft's Bill Gates And Google
Since the dawn of time innovation and progress have been constant. Technology marches forward on a daily basis. Leaving old innovations obsolete
and bringing forth new ideas. This doesn't just happen, however, something has to drive these developments. Many people will say that necessity is
the mother of all invention. While there is a lot of truth in that mantra, and certainly in the early days of humankind necessity really did drive
innovation. In the 21st century, however, necessity really took a back seat to vision, and there were three men, entrepreneurs if you will, that really
stood out from the pack and made incredible advancements in technology. The following pages discuss the lives and success of Apple's Steve Jobs,
Microsoft's ... Show more content on Helpwriting.net ...
At the time there was no such thing as a home computer. Even being in the epicenter of computer technology, people didn't have personal computers.
Wozniak started building simple computers, mainly just as a hobby and to have a computer of his own, but Jobs recognized, with the insight that
would go on to be his legacy, that people would want a personal computer. Jobs and Wozniak built the Apple I and started selling it around town to
local computer stores and the like. But by the time they had the Apple I in production Wozniak was developing Apple II. A much more user friendly
machine that boasted a better operating system and could even display color graphics. Jobs again recognized the importance of this project and sought
out venture capitalists. Raising almost $250,000 for their project. The Apple II turned out to be so successful that Apple's investors decided that Apple
should go public (Moisescot, 2012).
In the years to follow Apple enjoyed success. Jobs however, did not. His temper and lack of experience in technology and management had gotten
him removed from a major project called Lisa. In response to this he took over a small project called Macintosh. Jobs spent three years working with
the Macintosh project in which he incorporated tremendous advancements including the mouse and a new innovation that Jobs came across from a
tour of a Xerox plant called GUI or graphic user interface. A groundbreaking new technology that made

The Advantages And Disadvantages Of A Database Management...
Under those circumstances on what really the definition of repository is and what it contains, the report entitled Digital Repositories Review conducted
by JISC (2005) emphasizes the definition of repository as follows:
Content is deposited in a repository, whether by the content creator, owner or third party on their behalf.
The repository architecture manages content as well as metadata
The repository offers a minimum set of basic services e.g. put, get, search, access control
The repository must be sustainable and trusted, well–supported and well–managed.
And yet, because of rapid advancement of technology and accessing data all over the world, the question what really the repository is and what it
contains are not constant and ... Show more content on Helpwriting.net ...
Microsoft Word
Obtain on–line help
However, regardless of the usefulness and advantages of Microsoft Access on building software project, it has also its own disadvantages which some
developers experienced before, during as well as after using this database management system as being discussed on the web LearnItanytime.com as
shown below:
Finite – Microsoft Access is useful for individual departments or small–to–medium business sectors. Any sector whose usage goes beyond 2 GB will hit
a wall and discover limitations.
Structure Query Language (SQL) – SQL for MS Access is not as robust as MS SQL Server or Oracle, to just name a few.
One file – All the information from your database is saved into one file. This limits options and how you choose utilize data; slowing down reports,
queries, and forms. Its performance becomes slow as the user scales data size. Multimedia data can use up MS Access limited space quickly.
Static–Friendly – It's difficult to publish files a part from static files.
Multi–user limited – Technical limit is 255 concurrent users, but real world limit is 10 to 80 (depending on type of

Microsoft And Software Equipment For A Large Number Of...
Microsoft main objective is to license, develop, manufacture, and reinforce software equipment and also service for a large number of computing
devices. Since the beginning the company was producing serviceable systems and varying kinds of programs for personal use of computers. Recent
Microsoft Corporation's level tactics has since expanded. Besides Microsoft creating operational systems and programs, Microsoft also has an
entertainment, section in its stronghold, which services a purpose in creating in producing, developing, and advertising the Xbox game system, from
the consoles, to the add–ons, third–party games, and games issue under Microsoft. In addition, Microsoft offers dissimilar online platforms such as
MSN portals, and Bing. Microsoft objectives tactics is pretty much straight forward, its ground roots are software products, and services for electronic
devices. The mission declaration for Microsoft, "At Microsoft, our mission is to enable people and businesses throughout the world to realize their full
potential. We consider our mission statement a promise to our customers. We deliver on that promise by striving to create technology that is accessible
to everyone–regardless of age or ability. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to
use."(Microsoft). The vison for Microsoft, "Our vision is to create innovative technology that is accessible to everyone and that adapts to each person 's
needs.

Sony And Microsoft ( Ps4 And Xbox 1
Sony and Microsoft (Ps4 and Xbox 1)
Last fall the two companies Microsoft and Sony released their respected new consoles; PS4 and Xbox 1. Over the years these two companies have
battled it out for the gold crown for best console. Everyone has their own opinion bout the two companies. It has been debated for many years about
who has the better console. The two companies brought their newest console to a market that probably wasn't ready for it. They both undervalued
what they believed they would sell. The market wasn't as large as the previous consoles were. Many people are still satisfied with what they have with
their ps3 or Xbox 360. Both companies had to bring specs to their new product to make people want to get it. They brought new technologies that were
very nice and all. But these technologies are something that people are not ready for and something that was not needed yet. These two companies are
competing to win people. It's the console battle that has been going on for years. Sony has continued to bring blue ray and only aspects that make them
special. On the other hand Microsoft has been known for their online community that brings people all around the world together. The two companies
and their systems both have qualities that make them great, it is just a matter of opinion of what company and system you choose to go with. I plan to
talk about how these two companies have grown and how they have grown off each other. I want to talk about how the battle has

The Reflection Of The Brand Hierarchy Of Microsoft
In the brand hierarchy show above, we have target our target audience at master brand .It let us more easy to understand the hierarchy of Microsoft,
what we done been rationalize the brand portfolio from 300 brand to 7 strategic brand.
I will briefly explain the function on the hierarchy of Microsoft
Microsoft
–The main function of the Microsoft is Endorsement on all offerings, Example like press conference, game studio, hardware, certified partner and
executive circle
Window
–Provide window operating system to the customer
Microsoft Visual –The target market is It professionals and technology. It prove a additional cloud service for those development project that done in
house
Microsoft office
–The target market are business worker. This ... Show more content on Helpwriting.net ...
They have expand their business from only on computer software and hardware to online search engine, home gaming devices and smartphone, those
business are the popular business in the world, Microsoft is trying to adapt the new market.
Customer brand–based equity pyramid
1
Brand salience
When people think buying a new computer, they will normally call to mind about the Microsoft, Microsoft operating system use on more than 90%
computer in the world. Microsoft operating system is more users friendly. Microsoft operating system can compatible with more software compare to
other competitor
2
Brand performance
In 2014 Microsoft brand performance is rated as AAA, it mean the brand has meet more customer functional satisfaction than 2013.The utilitarian,
aesthetic, and economic customer needs and wants in the product or service category have been improve and quality of the services is more better than
previous year.

Brand Imagery
User Profile–Microsoft company have a huge target market, the service they provide from daily office operation to home entertainment. The user of
Microsoft mostly are who have basic knowledge on

Bill Gates 's Speech And History Essay
1.1.Bill gates biography and history
Bill Gates came from vital and spirited family projects. William Gates II is the father of Bill Gates who is a Seattle attorney. William Gates II is the
father of Bill Gates, a lawyer in Seattle. Gates Mary is the mother of Bill Gates, how can a teacher at the University of Washington regent and head of
the international road. At the age of thirteen, and Bill Gates, who began to show an interest in the field of computer programming. Bill Gates became a
student at Harvard University in 1973. At the university, he met Steve Ballmer, CEO ofMicrosoft. Bill Gates started writing a simple programming
language on the computer MITS Altair little while in college. Young teen, Paul Allen and Bill Gates runs a small company called Traf
–O– data and
sells Seattle team can rely on traffic in the city. (Becraft, 2015)
1.2.Bill Gates and Microsoft
In 1975, before the doors left Harvard University Graduate Microsoft pose with his childhood friend Paul Allen. The couple is planning to develop
software for IT staff in emerging markets. The company is one of Bill Gates and Microsoft has become and is known to run their computers and killer
business systems. For example, Bill Gates told IBM to Microsoft to maintain the operating system MS–DOS IBM 's personal computer (PC) requires a
new drawing. Gates proceeded to make MS–DOS license fortune. In November 1980 IBM was looking for software that will work after their
computers and approached Microsoft. Legend

Microsoft Project Essay
Step–0 Don't use iLab
You don't need to, as long as you have a copy of Microsoft Project installed on your computer (either because you already own it, or because you are
using a work machine that has it, or because you downloaded your free unrestricted copy from DeVry, or downloaded a trial copy fromMicrosoft,
whatever).
Step–1
If you want to use the version in iLab....
1. First we have to find it. It used to be a link in Course home called iLab
[pic]
Now we have to search it out (*sigh*). Soooo, select Student Resources from the left hand navigation at Course Home
[pic]
Step–2 in the About The|Hub box in the top right hand corner of the window click on iLAB
[pic]
Step–3 click on Go to Citrix Link ... Show more content on Helpwriting.net ...
I'm going to click on Users, then Don, then Desktop, and save by file there. (BTW, I never did change the default file name (now Project1) you
probably want to change that name!)
[pic]

If you are on an XP box you will see something more like this:
[pic]
Click on documents and settings, then the folder with your name then desktop.
NOW BACK to my Windows 7 screen shots...
[pic]
[pic]
[pic]
I normally save these iLab files on my desktop while I'm working on them – just to make things simple.
NOTE
You will be updating and saving your project file frequently. After you do the Save As process I documented above you just have to click on the
SAVE button in the MSP button bar to save things as you go along in THAT Session.
[pic]
When you come back again tomorrow (or whatever) use the FILE OPEN dialog (using the same steps as above) get to MSP to open you desktop copy.
Warning the iLab environment is a bit slow doing file open and closes....
Advantage – you don't need Project 2010 on your desktop, and you can get to it from anywhere where you can get to the internet and the e–college

Strategic Initiative
Strategic Initiative
UOPX
Finance for Business
FIN/370
Davidson Jensen
November 13, 2013
In this paper the team will be discussing the relationship between strategic planning and financial planning for Microsoft. The paper will discuss
strategic planning initiative and identify a strategic initiative discussed in the Microsoft annual report. The team will also discuss how the initiative
affects Microsoft financial planning. It will then go on to discuss how the plan affects costs and how it affects its sales. Last the paper will examine
the risk associated with the plan and how it affects Microsoft.
Current Strategic Planning Initiative The 2013 fiscal year was a significant one for the Microsoft Corporation. ... Show more content on Helpwriting.net
...
Microsoft focuses on technology implementations, which in the short run will impact cost and the initiative, which in turn will affect the organization's
financial planning.
Microsoft is striving to be the world's leader in technology, including more growth and opportunities. Cost is one of the main concerns for project
managers to continue developing, producing, and making profit. It is a major problem in both small businesses, and huge organizations such as
Microsoft to meet expectations by identifying a successful initiative, and also by identifying the risk that will be taken by such initiate. Taking an
initiative involves risk by impacting both strategic and financial planning. It can go both ways with an unsuccessful initiative, impacting financial
planning, while losing sales and not making any profit. If a successful initiative was identified, the organization can achieve not only success, but great
sales and huge profits.
Growing businesses face many risks and uncertainties, and Microsoft is not the exception. With such intense competition, Microsoft continues to
innovate to maintain current. Along with competition, Microsoft face geographical and product challenges. Altering their products to meet
government regulations only reduces attractiveness to their products whole increasing production cost. Almost everything is a give and take. Constant
risks need to be taken with hope that the outcome drives sales and customer satisfaction. Microsoft takes great

Microsoft Antitrust Lawsuit Project Essay
Introduction / Charges against Microsoft
On July 15, 1994, the United States sued Microsoft for unlawfully maintaining its monopoly in the market for PC operating system software. The
lawsuit alleged that Microsoft engaged in anti–competitive marketing practices directed at PC manufacturers that distributed Microsoft operating system
software preinstalled on its PCs. Microsoft began to levy fines against original equipment manufacturing (OEM) companies who distributed or
promoted operating systems other than Microsoft. On August 21, 1995, Microsoft "consented" to a "Final Judgement" against them.
As part of the "Final Judgement", Microsoft was prohibited from entering into agreements allowing them to fine OEM's for using ... Show more content
on Helpwriting.net ...
The consent decree also prohibited Microsoft from requiring OEMs to license any other product as a condition of their Windows licenses. The
government continued its investigation into Microsoft, primarily at the urging of Microsoft's competitors who felt that Microsoft was ignoring the
conditions of the consent decree.
The war between Microsoft and the Department of Justice actually began with the rollout of Windows 95. In an attempt to gain a greater market share
of the Internet browser arena, Microsoft began packaging Internet Explorer as part of their Windows operating system. Microsoft required their original
equipment manufacturing (OEM) companies to install Microsoft Internet Explorer and Microsoft Networking software on every personal computer
they sold along with icons for each application prominently displayed on the user's desktop.
Netscape and Sun Microsystems pressured the Department of Justice for action. Other competitor's felt Microsoft used "predatory and anti–competitive
conduct" to impede other platform threats, thereby further entrenching its operating system monopoly. The Department of Justice continued its
investigations and actively pursued investigations into the alleged monopolistic activities of Microsoft. During the course of the investigation,
Microsoft and the Department of Justice continued to negotiate a new consent decree. After eighteen unsuccessful drafts, the Department of Justice, in
conjunction with twenty state

Bill Gates Accomplishments
People take for granted how far technology has come in the past 40 years. Back then, computers weren't seen as a consumer product, only as a high
end company's tool for completing complicated equations or automating systems. Bill Gates was the man who headed the shift in software
development that led to a lot of the technology we have today. Most people probably already know Bill Gates as the richest man in the world but what
is more interesting is the story behind his fortune. Bill Gates is considered one of the most influential people in technology because of his
breakthrough innovations in personal computers and generous philanthropy. Bill Gates started working on software projects from a very young age.
He was lucky enough to go to a high ... Show more content on Helpwriting.net ...
Gates was approached by IBM with an offer to buy out their company. "IBM wanted to buy the source code, which would have given them the
information to the operating system. Gates refused, instead proposing that IBM pay a licensing fee for copies of the software sold with their
computers." (Biography.com Editors) This was an unheard of strategy at the time and critics thought it was unlikely Gates would turn a profit with this
strategy. Luckily Gates's risk paid off. "The microcomputer industry greatly increased when Microsoft licensed MS–DOS to IBM." (Biography.com
Editors) Although IBM helped a lot getting Microsoft started the company eventually grew to overshadow IBM and left them. Microsoft was getting a
cut from every computer IBM sold that was running MS–DOS which gave them the opportunity to move out of their makeshift office and expand the
company. During this time, Apple was also seeing huge success with their "Mac OS" and Gates, being the savvy businessman he is, wanted to see
where the industry was headed. Gates met with Steve Jobs, the CEO of Apple Computers, to discuss working on Mac OS with them. At first Jobs
adamant to keep the OS a secret from competition, but he knew of Microsoft's reputation in the operating system word and couldn't refuse the offer. A
small team from Microsoft was granted access to Apple's next

Implementing A New Plan For Business
CHANGE LEADERSHIP
Our software development company is one of the successful companies in the industry for a long time. The company is very popular among the
customer because of its exceptional customer services and quality products. Now this year the company facing a difficulty due to the change of the
operating system done by Microsoft and for this our software becomes obsolete. So it is necessary to make some changes in our company and need to
come up with a new plan in order to stay in the business.
Developing a Strategic Plan
The development of a new plan for business and its implementation needs a lot of effort and time. However, our dedicated experts developed the plan
and implementation procedures following the 10 steps which are ... Show more content on Helpwriting.net ...
Assessing the External Environment
The external factor is that probably the other company which is also offering the similar services and software products to the customers may compete
with our company. But due to our and large market and efficient advertising policy, it is very difficult for our competitors to offer the lower price for
the software than the price of our company. Our company has another competitive advantage is that our brand name which is very popular among the
customers.
Analyzing Internal Arrangements
The team, which is working for this project is under the research and development wing of the company composed of a manager, one supervisor and
technicians and engineers and some supporting staffs. Each member of the team is encouraged to communicate with each other and the team lead will
communicate about the progress and problems of the members to the supervisor. The supervisor will then consult with the manager for necessary
arrangement. Our company has an open door policy, so any member of the team can talk to manager and director of the company for the immediate
solution of the problem.
Assessing the Competitive Advantage
The company has a very good reputation among the customers for its reliable and good quality software with relatively lower prices than the other
competitive company in the industry. Our company has been established in the market for over thirty years. The company is known for its excellent

A Report On The Microsoft Corporation
This Session Long project would like for me to follow one firm of my choice for the entire session. I will analyze how this firm makes economic
decisions as well as how events in the economy affect the firm. I will pick two of the economic terms presented in the PowerPoint Slides that apply to
my organization and summarize a current event issue and how it relates to an economic concept.
The Microsoft Corporation (MSFT) is a company that I find especially intriguing. I have a brother who is a software engineer for them and another
relative who is a marketing specialist with this garage built company. I can't tell you how many times I have heard "if I would have only got in on
the ground floor of Microsoft I would be so rich". I have always been into technology and despise people who rely solely on their Apple products.
As you know Microsoft sits lower than Apple on this Fortune 500 list and I am curious to see if some of the new products like their new Surface Pro
Pad will blast past the iPad. I personally think Microsoft will start to rely more on the sales of consumable entertainment items such as the X–Box 360
or the Surface Pro Pad then the development and sales of the operating systems that the company was built upon. Technology is a huge factor that
plays what I think is the largest role in the success of Microsoft. Everything the company is built on and involved with is based around the technology
that goes into their products from Cloud support for Ebola

Bill Gates Research Paper
What would it feel like to wake up to a day that commemorates the richest man in the world? It would inspire you, and remind you that you can
achieve your goals if you work hard. Bill Gates was born on October 28, 1955 in Seattle, Washington. He grew up loving computers and the growing
technology. Bill Gates was a great student, and he spent most of his school free time at the computer lab either programming or hacking. At his high
school, he met his would–be best friend, Paul Allen, who also loved computers (Dickinson 17). Gates and Allen made programs together, and soon
started Microsoft (biography.com) They were contacted by big tech companies such as Apple and IBM, asking for software, which they eventually
bought from Microsoft. He became the world's youngest billionaire at 31 years old, and later became the ... Show more content on Helpwriting.net ...
Universal means happening all over the world. One of Microsoft's many entertainment products is the Xbox. Microsoft has released four different
versions so far. The Xbox is an all–entertainment purpose console. From here you can do things such as play games (by yourself or with others),
download applications, and watch movies. From the Microsoft website, you can access the Microsoft store. Here, you can buy movies, games, music,
and other Microsoft products. The Microsoft VR (virtual reality) is one of its most recent products. This lets users immerse themselves in a different
world. All these things were made by the company that Bill Gates started, and have provided entertainment. If Bill Gates had not invented Microsoft,
millions of people would be very bored. Try to imagine a long weekend without any responsibilities that need to be taken care of, and not having
something to use your down–time on. You might be staring at the ceiling the whole weekend! How boring would that be! Thanks to Bill Gates, nobody
has to go through

Essay Analysis Of Advertisements For Two Different Things
Analysis of Advertisements for Two Different Things
In order for advertisements to succesfully portray a product, they must be directed to the appropriate intended audience. Magazines, in general, are
usually geared towards a specific audience with distinct interests. Therefore, the `ads' need to be carefully designed to attract the attentions of the
magazine reader. This very concept is well displayed in the two selected, yet very different, magazine ads from the software magnate Microsoft
Corporation.
The first ad is taken from Computer Games Strategy Plus – a gaming magazine, as one might infer from the title. The product `Monster Truck
Madness' is a computer video game ... Show more content on Helpwriting.net ...
From this, one can derive the intent to parallel the
`brute force and run over everything attitude' that only a monster truck can possess, in the text.
The `Project' ad explains very straight–forwardly what the software is capable of doing for the readers and their businesses. What this lacks in
excitement is made up for through a very complete description of the product.
This is appropriate for the intended audience: no–nonsense, no–hassle businessmen. Strangely enough, the `Monster Truck' ad, in sharp contrast,
discusses absolutely nothing about the actual game itself. Instead it elaborates on other parts of the ad more important to persuading the intended group
of people.
The pictures and images are, of course, `everything' to an advertisement.
They retrieve preconceptions from each individual without using words at all.
Consequently, these pictures must express a meaning related to its intended purpose – in this case, to sell the product. In the `Monster Truck' ad, the
first image the reader should notice is the massive blue and yellow monster truck. Certainly because it is the largest picture, but also because it is
seemingly `standing' on its back tires. My first impression of this picture was one of pure awe. I imagine hearing the

Bill Gates Research Paper
79 billion dollars at 60 years old is an accomplishment undoubtedly. So many factors contribute into acquiring billions of dollars. Bill Gates became one
of the most wealthy, successful men in the world through his determination, his outstanding ideas, and being an consistent entrepreneur. He developed
those qualities from his childhood and background, his present projects, and future plans he has with his fortune. Bill Gates has become co–founder of
microsoft and has built the largest privately owned foundation in the world. Not many people in this world can say that they have accomplished what
Bill Gates has in 60 years of life, which meant building an empire from the ground up.
Immediately, Bill Gates was born October 28, 1955 in ... Show more content on Helpwriting.net ...
Dropping out of college may have not sounded like a good idea, but Bill trusted in himself to strive for greatness and success with his close friend Paul.
After some opportunities and time passed, in 1975 the two decided to invent Micro–Soft, a blend of a microcomputer and a software (Biography). Later
in Microsoft's timeline, people were not buying it as much once they figured out that they could share it with friends for free. Gates caught on to
this and wrote an open letter that basically informed that sharing the software was just like stealing it. Most people did not agree with him, but he
continued to be determined and when accused or unfair business practice, he threatened with innovation. Gates and Allen soon broke away from
MITS and were on their own with Microsoft. This did not discourage Bill; he took it on as a challenge and he moved Microsoft to Washington in
1978. Microsoft grew and began to rise in worth grossing $2.5 million in 1978 when Bill was only 23. The rise of Microsoft began when the IBM
was in need of a software to run their forthcoming PC. Although he had not come up with and operating system that could run IBM's new PC, he
bought a operating system that was similar to what IBM needed and sold it to them for the price he bought it for. This made Microsoft more valuable
and revenue rose from $4 million to $16 million between the years 1978 and 1981. Soon after this, Bill shot out the idea of

Analysis Of The Book ' Gates ' By Paul Andrews And Stephen...
Choice Book Essay Recently, I read the book 'Gates, how Microsoft 's mogul reinvented an industry––and made himself the richest man in America ' by
Paul Andrews and Stephen Manes in 1994. This was of course, during the time period when Apple was failing, and released an operating system,
System 9, that nobody needed nor wanted in 1994. IBM sure wished they haven 't filed those separation papers now, when Microsoft stock stormed
overhead, selling out of Windows 95 in less than two days globally. Over 2 million copies in fact, and the first publically available windows that didn 't
run on top of MS–DOS, our ancient overlord. This book told the secret life of the ruler of the entire technology industry all the way to present day.
The main author is one of my favorites, since he wrote many articles on PC world, and gave a somewhat honest review of Windows Vista, of course
after Microsoft fired one of their top software engineers. Stephen Manes was even mentioned on the Personal Computers columnist for the Science
Times section of the New York Times, and another on InformationWeek. At this time he was even a successful editor for PC Magazine, PC/Computing,
PCjr, and Net guide. Marketing Computers also ranked him as one of the top 4 influential writes about the computer industry. He also wrote over 30
books for many audiences from children to young adults, including Chicken Trek. After placing in the International Reading Association Children 's
Choice awards, and winning those

Technology And Change Management Paper
Technology and Change Management Paper Changes are occurring constantly in the health care environment, which impact the overall operations of
the industry. Technology is constantly advancing, which forces businesses to adapt to today's information–age economy. "It is the information age В–
a time when knowledge is power. Today, more than ever, businesses are using information and technology to gain and sustain a competitive advantage"
(Haag, Cummings, and McCubbrey, 2005, p.4). In order to compete in this rapidly changing industry, businesses must understand the environment and
recognize that technology is the force behind the change. This paper will discuss the best practices used in the health care industry related to electronic
... Show more content on Helpwriting.net ...
A key feature of their work is real–time, on–demand reporting from any workstation (Kindred, 2005). Automatic tracking systems provides up–to– the
second information about the physical location of patients, charts and equipment. The status and overall progression of the visits are monitored as well
as the utilization and status of a room. With just the click of a mouse a patient is located in the hospital within seconds. All patients and staff wear
small badges, which emit a signal every three seconds that are received by sensors located throughout the hospital. The system associates badge
numbers with patients, staff or equipment. Simply locating is just the most basic feature, tracking the progression of visits and determining what has
been done and what needs to be done can also be determined through this system. The system also keeps a log of all interactions between patients and
staff members. As a result, department managers can accurately measure time spent with patients. In addition, if a patient complains that staff was
unavailable to checked on him even though the call bell was used, with the infrared interaction log, it is easy to reveal what occurred. Automatic
tracking of patients allows hospitals and other health care facilities the competitive advantage of gathering comprehensive data that allows caregivers to
receive the information they need and does not

Microsoft Corporation: Computer Software, Electronics and...
Microsoft Corporation is an American–based technological company that develops, manufactures, licenses, supports, and sells computer software,
consumer electronics, and personal computers and services. Microsoft is most notable for their products such as Xbox and Windows. Xbox is
Microsoft's flagship video gaming console which released in 2001. Windows is Microsoft's biggest claim to fame. From its release in 1985, Microsoft
Windows quickly caught on as by far the largest computer operating system with the vast majority of personal and work related computers running this
system.
Microsoft first stated with the creation of Microsoft Windows in 1983. Microsoft was founded by Bill Gates and Paul Allen in Albuquerque. When
Windows was ... Show more content on Helpwriting.net ...
Over the span of the last year, Microsoft's most drastic change n price occurred in July of 2013. After steady growth prior to this date, Microsoft
suffered from falling short of the expected profit by 11% in July's earnings. The biggest reason for this is because of Microsoft's new line of tablets,
the surface, falling fall short of expectation after much investment by Microsoft into this product line. The loss in revenue from the peak of the stock
price in April to now, can be attributed to the lack of competition in Microsoft's new gaming console, the Xbox One. Microsoft recently have decided to
sell the console without their web–camera like, body tracking "Kinect" camera. The reason for this is to stay competitive against Sony's competing
console, the PS4. As Xbox One's price was $499 with the Kinect camera and the PS4 was $399, Sony was severely outpacing Microsoft in sales.
Microsoft's recent decision to sell without Kinect to drop the console's price from $499 to $399 was anticipated to raise the Stock's price past the
year's peak, $41.42.
I purchased 75 shares of Microsoft on 8/22/13 for $32.18 per share. Since then, the highest price Microsoft has reached was $41.42 on 4/1/2014. Since
I've owned the stock, the lowest price the stock has hit was $31.15 on September 6, 2013. From the purchasing price of $32.18 to the current price of
$40.12, I have earned $7.94 per share, for a total

Xbox Informative Speech
Sean Souksavath
Mrs. Neugebauer
Freshman Composition
October 7, 2015
History of Xbox Everyone knows what an Xbox is, but do they know about why it exists? Many have been entertained by the presence of the
notorious Xbox, but don't know the origin of it. Some don't even know that there had been an earlier model before the Xbox 360! How and why does it
exist? I'm going to find out the story behind this to show that it has a story in its development of one of the most popular gaming consoles on the world.
What I Want to Find Out
My prior knowledge the Xbox comes down to the name of the different types of consoles', what the Xbox is and its features are on the newer models,
and how it rivals to other companies as an entertainment machine. Xbox ... Show more content on Helpwriting.net ...
This was going to be a big move for Microsoft because they mainly produced software, not hardware. Bill Gates left Kevin Bachus, Seamus
Blackley, Otto Berkes, and Ted Hase to lead the project into development. The intent of this console was for it to be called the "DirectX Box" and
to run like a PC on windows software, but for games. The nickname for it was the "Xbox", and stuck as the catchy name. With the help of Dwayne
"The Rock" Johnson, Bill Gates revealed the final design to the world including the release date on January 2001. On November 14, 2001, the day
of release, the Xbox sold over one million units in one month. Microsoft had purchased a company by the name of "Bungie", in order to make their
upcoming game Halo: Combat Evolved an exclusive to Xbox. First priced at $299, it was very successful in sales North America, but not as well in
Japan and Europe. Halo was a big hit, and had boosted Xbox console sale because of the popularity of the game with one million copies sold in the
first few months of

An Assessment of the Strategic Leadership of Bill Gates
An Assessment of the Strategic Leadership of Bill Gates,
Introduction
Bill Gates' approach to planning, implementing and managing strategic–level initiatives throughout Microsoft Corporation and the long–term effects of
his leadership strategies on the culture of the company is the subject of this analysis. Using the model on effective strategic leadership found in the text
(Hitt, Ireland, Hoskisson, 2013) each of its dimensions are also used for assessing Bill gate's leadership style and effectiveness. As the model shows that
the factors of effectively managing the firm's resource portfolios, sustaining an effective organizational culture and emphasizing ethical practices form
the foundation of effective strategic leadership, these three foundational elements form the basis of the analysis. Determining strategic direction and
establishing balanced organizational controls are also essential for guiding organizations to above–average performance and profitability (Hitt, Ireland,
Hoskisson, 2013). Based on this framework and the insights gained, an assessment is also made of Microsoft's ability to sustain an effective, productive
organizational culture. Inclusive in this analysis is also an assessment of Bill Gates' strategic leadership style, with two suggestions of how Gates and
his predecessors at Microsoft could create higher levels of strategic entrepreneurship throughout the company. This analysis concludes with the
identification and discussion of two strategic

Project Scorpio Research Paper

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