Direct marketing ppt, indirect marketing ppt, advertising ppt

3. Direct Marketing V/S Indirect Marketing

8. Role of direct Marketing

10. Challenges of Direct Marketing
Intrusive: Many people find direct marketing annoying and intrusive. This is
especially true of telemarketing and door-to-door sales.
Low response rates: direct marketing response rates tend to be around 1-
3 per cent. When you reach a consumer who isn't interested in your products of services
Competition: It can be hard to make your messages stand out when the recipient
receives high number of marketing calls, mails.
Cost: Tactics like telemarketing and direct mail may have high financial and resource
costs.

12. What is indirect marketing?
Indirect marketing is marketing focused on first gaining the trust of your potential
customers. Its purpose is to grow your brand’s familiarity and nurture prospective
customers to eventually buy from you.

18. Types of Indirect Marketing (and Why
You Should Use Them)
• Indirect marketing can come in many forms – even physical things, like
branded products.
• Take a t-shirt or water bottle with a company’s logo on it. You see it. You
register it. Maybe you want one for yourself?
Digital examples of indirect marketing include:
Social media – engagement.
Content marketing (including user-generated content)
SEO (Search Engine Optimization)
Word-of-mouth and referrals (social proof)

19. Greed – “If I buy now, I will have more than the other guy.”
Fear – “If I don’t buy now, I will seriously screw up my business.”
Altruism – “If I buy now, I’m doing something good for the world.”
Envy – “I want to buy now so I can have what he/she/they have.”
Pride – “If I buy now, it will make me look good.”
Shame – “If I don’t buy now, I’ll look like an idiot.”

20. Positive Emotional Appeal

21. Believe in Good- Moral Appeal

22. Envy Approach

23. Product oriented- Pride Appeal

24. Consumer oriented appeal

25. Fear Appeal

29. Direct Marketing or Indirect
Marketing | Which One is Better?
• Remember, direct marketing is all about being
aggressive and chasing your customers with sales
pitches that may or may not lead to revenue. Indirect
marketing is all about connecting with the audience,
giving them information, and getting customers come
to you.
• With direct marketing leading the way, ably supported
by indirect marketing, your marketing mix can rake in
both prompt results as well as customer loyalty in the
long term. Sustainable indirect marketing helps to build
brand recall. It ultimately benefits your business.