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The print and colour for menswear _20231020_095548_0000.pdf
1. THE PRINT AND COLOUR REPORT
FOR MENSWEAR
SPRING
BY SAKSHI GAIKWAD
2. The Spring season has brought back timeless elegance with
this season’s big men’s fashion shows in London, Florence,
Milan and Paris showing a strong commitment toward
sophisticated dressing.The collections on display made
clothes feel fresh again, with designers and high fashion
brands paying close attention to how garments fit and look
while staying easy and comfortable to wear. The trend
shifted from street-style clothing to more practical
workwear, with clothes having versatile pockets.
As designers and brands venture beyond conventional
confines and redefine gender norms in fashion by changing
the traditional rules of who wears what, consumers find
themselves with newfound avenues to genuinely express
their identities through their clothing choices.
Introduction
4. Classic indigo jeans at Loewe are veiled in rhinestones, while Dior’s jacket-shirt fusion
boasts a lavish embroidery of crystals. The runway stories are further adorned with
sequins, beadwork, glitter and textiles woven from metallic threads, showcased in the
collections of Ami, Gucci, Emporio Armani and an array of others.
The trajectory of glitzy, disco ball-inspired attire is poised to cast a formidable
influence in the realm of men’s fashion for the Spring season. Gucci strides ahead. It
unveils a panoramic all-silver ensemble during its Spring menswear exhibit.
The captivating charm is translated via lots of tiny mirror-like pieces put together,
creating a colourful and shiny effect similar to the bright glow of a disco ball.
This trend presents an opportunity to embrace metallic hues and textures, infusing
garments with gleaming, light-reflecting elements. Gucci’s all-silver ensemble stands
as a vivid example, illustrating the potential and resonance of disco ball-inspired
dressing.
As this trend gains momentum, it’s a good idea to add shiny metallic details to pieces
that resonate with the disco spirit, while adding a bit of luxury to your assortment
planning.
Glitter
5. The Spring season finds its sartorial muse in the aesthetics of boys’ schools, as
vividly portrayed on the runways.
These brands paraded a medley of striped rugby shirts, cricket polos and
athletic shorts, invoking a wistful ambience reminiscent of a boys’ changing
room.
Notably, Jonathan Anderson himself donned an Irish rugby shirt for a show-
stopping finale. Rugby shirts having asserted their trendiness in the women’s
realm too, forecasting the enduring reign of the sporty allure in the impending
year.
Louis Vuitton’s iconic Spring exhibit, starring Pharrell, unfurled checker prints
and pixelated camouflage. Staged at the illustrious Pont Neuf in Paris, the
event seized attention with its expansive runway and an illustrious audience.
Louis Vuitton’s quintessential checker print — famously known as the damier
print— commanded the spotlight. This pattern embellished a diverse array of
pieces including bags, jackets, suits, shoes, hats and even nail art.
Prep school
6. While florals have long graced the fashion scene, a fresh breeze has swept in
with the inclusion of floral jewellery, adding a novel facet to men’s attire and
further fuelling the flames of gender-fluid fashion.
This season unfolds a marked shift towards infusing classically feminine motifs
into men’s fashion, mirroring the graceful dissolving of gender confines. Prada’s
recent menswear exhibition catapulted the floral trend to new zeniths by
reinventing everyday floral patterns into exquisite embroidered masterpieces.
This ingenious approach demonstrates how floral motifs can transcend into
refined works of art, unshackling themselves from the stereotypical links to
femininity.
The inclusion of florals in men’s fashion not only injects visual allure but also
promotes self-expression while challenging conventional gender norms. As
this trend continues its evolution, it unleashes captivating opportunities for
designers and brands to navigate the confluence of masculinity and floral
exquisiteness.
Blossoming Masculinity
7. From calming beiges to crisp winter whites, neutral tones
effortlessly grace the early days of Spring.
This trend celebrates a subtle and simple style, highlighting
minimalism and top-notch quality. Exuding a sleek and precise
geometric vibe, the trend presents a youthful and fresh take on it
combines textures of copper and gold with foundational shades
like stone grey, gentle greens and earthy browns. For more formal
occasions, picture harmonious and classic looks.
Designers fully embraced this trend with Max Mara Resort offering
a lengthy mohair coat featuring oversized, rounded shoulders and
broad lapels that were cinched at the waist with a drawstring belt
and playfully adorned with pom poms in their resort collection.
Meanwhile, Maximilian Davis at Ferragamo introduced an ivory-
toned tunic dress with a sash belt and a matching wool gabardine
shawl—an elegant embodiment of the trend’s essence.
.
Soothing Neutrals
8. The colour red has firmly established itself as a frontrunner for the Spring
season, validating the predictions laid out by fashion experts worldwide.
The transformation is marked by a blend of uncertain and uneven shades,
intriguingly ambiguous pigments and intricately interwoven colours.
Through this unique interplay, chaos becomes a wellspring of creativity, a
notion thoughtfully explored by Première Vision.
Visually, this dynamic transition translates into an abundance of red
nuances that span across the spectrum of colours — carmine, crimson,
brick, purple, garnet, tile and dark red, to name a few.
The dominant presence of red not only arrests the gaze but also reaffirms
the value of emotional stimulation and engagement.
This symbiotic relationship between red and the care economy is
accentuated by the concept of ‘Radiant Red’, as also deciphered by WGSN.
The poignant hue embodies the yearning to cultivate a culture of affection,
empathy and tenderness, aligning with the ethos of a more caring and
loving society.
Red Rising
9. The Spring men’s fashion collections took out a few pages from The Jungle
Book, bringing in the wonder of nature. This time around, fashion designers
and brands resorted to lively green patterns and designs that take
inspiration from the lush plants of the savannah on classic suits.
Comme des Garçons Homme Plus made this mix of styles look incredibly
beautiful. A jungle theme became a big inspiration, with large tropical
flowers on jackets and shirts— this style was approved by Sacai, Dhruv
Kapoor and Valentino.
Marine Serre also joined in by using pictures of wild animals on some coats.
If you looked closely, you could also spot small touches of leopard prints
quietly mixed in among the designs.
This convergence of nature-inspired ideas added new energy and a feeling
of excitement to the world of men’s fashion for the upcoming season –
akin to bringing a sense of adventure into the clothes people will be
wearing.
The Jungle Effect
10. Green is another hue reigning supreme for the upcoming Spring season. Its
adaptability, akin to navigating ski slopes with ease, reflects our capacity to
adjust. While green is often linked to the green economy and eco-friendly
products.
These brilliant greens highlight shared values such as respect and equity.
Referred to as ‘cyber lime’ by WGSN, this nearly neon hue energises both
body and mind. Establishing a strong connection between nature and
technology, it underscores the importance of prioritising nature’s role in
inspiring new colour innovations and biological materials.
Taking on various forms, including minty, lemony, or yellowish shades,
especially in denim fabrics, green is transformed for the season. Lime
greens also emerge, reflecting the convergence of physical and digital
realities in the ‘Everything Net’ era, blending organic forms with synthetic
realism.
Green Team
11. , the colour blue envelops us in a rejuvenating aquatic journey.
A plethora of blue shades—, right from indigo, klein, denim, electric, French
blue to azure— dive into the yearning for equilibrium and restraint. In an era
marked by the intertwining of work, leisure and the influence of digital
technology, consumers seek a harmonious blend.
Spanning from the depths of indigo to the expanses of sky blue, this colour
symbolises a necessity for perspective and space amidst tumultuous
times. It captures the enigmatic balance between swift responses to
immediate demands and the acknowledgment that all things require time.
Nelly Rodi correlates this sentiment with the surge in outdoor tourism,
reflecting a primal urge for motion and movement. Above all, the revitalising
embrace of oceanic blues encapsulates the notion that nothing truly
perishes; instead, it undergoes a metamorphosis in shape, purpose and
even nomenclature.
Ocean Reviery