Oyo Rooms is an Indian hotel brand founded by Ritesh Agrawal that owns, operates, and aggregates standardized hotel rooms. It is a successful platform for new hotel owners and its USPs include free WiFi, breakfast, and AC rooms. Oyo focuses on digital and mass marketing for lead generation and customer acquisition through social media platforms like Facebook, Twitter, and YouTube videos. It has raised funding from investors like DSG Consumer Partners, Lightspeed, and Softbank to expand its operations.

2. Ceo and co-founder
Ritesh agrawal.

3. Overview
Oyo rooms commonly known as OYO, is an Indian hotel
brand founded by ritesh agrawal that owns and operates as
well as aggregates standardized hotel rooms.
OYO Rooms is an fruitful platform for new hotel owners
who are form scratch
OYO Rooms USP is FREE WIFI ,Breakfast , AC Rooms, etc.
OYO Rooms Tagline is India’s largest Branded network of hotels.

4. MARKETING STRATEGY
To retain its ranking and be a step ahead of the competitors OYO is focusing on
The mass well as on digital marketing section aggressively for lead generation
And customer acquisition .
It has strong social media presence on Facebook with over 3.65 lahk and a
Twitter following of over 26,000 followers. The brand claims to have over
5 million app downloads with a good number of active users.
#AurkyaChahiye videos on YouTube.
Dubsmash contest

5. SOCIAL MEDIA
Facebook
Contest announcements with hashtags
Such as #RecognizeMe #OYObilieber.
Updates on New offers.
Contact NO. for support and
Assistance
Average response per post
50-300
Twitter
Updates on new offers with eye
Grabbing images as well as videos
Sharing pictures of customers
Who have used the service, to attract
More customer.
Using Hashtags such as #aageseright
#helloNepal #EnrouteToOYO.0

6. FUNDING
OYO raised it first ever funding from DSG consumers partners, Lightspeed on
MAY 2014, which is estimated to be $650k.
The second funding was a turning point, The amount was about 25 million dollars.
Later Softbank a well know Japanese company, took a lead by investing 100 million
dollars
OYO rooms eyes another 500 million dollar investment from Softbank, to enter
The union club ( for startups valued at 1 billion dollars.

7. ADVERTISEMENT S ON WEB

8. PARTNERSHIP