Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
Digital tools allow businesses to test ideas cheaply, leverage existing platforms to reduce costs, engage customers through video and chat instead of expensive TV ads, gather customer insights online through social media and search data, and improve products based on customer feedback to thrive during an economic recession when budgets are tight. Specifically, the article recommends (1) testing ideas frequently and cheaply online, (2) using existing platforms like Wordpress instead of building from scratch, and (3) listening to customers through digital engagement to weather an economic downturn.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Rethinking the Value Chain: New Realities in Collaborative BusinessCapgemini
For more information, visit: http://www.futurevaluenetwork.com
The report, “Rethinking the Value Chain: New Realities in Collaborative Business” is the culmination of the strategy and steps initiated by the Consumer Goods Forum (the CGF) Board of Directors as part of their commitment to positive action in bringing about much needed change in the industry. Capgemini and the CGF collaborated on the development of this report and the outcome of this work is a comprehensive paper that highlights exactly how the Consumer Products and Retail industries can anticipate and address the profound shifts in consumer behavior and the changing industry landscape.
The result of interactive working sessions and extensive interviews with thought leaders and subject matter experts, the report identifies future trends in the industry and recommends the adoption of a “value network” approach to doing business. This approach will engage manufacturers, retailers and additional stakeholders and will no longer think of the value chain as a linear journey. It highlights three megatrends on which the industry could collaborate and that should deliver a positive return on investment:
• Consumer engagement;
• Transparency and
• The last mile of distribution
The document discusses the lack of a proper digital strategy at many companies. It notes that 71% of CMOs feel unprepared for key changes in marketing like the data explosion, growth of channels and devices, and shifting demographics. The document advocates developing a customer-centric digital strategy focused on 8 questions: why, who, where, why engage customers, who will lead digital efforts, when to implement, how to train and test, and what future KPIs to track. It stresses that referral marketing will become most important and that companies must understand how digital will shape their future and how they can shape the future through digital.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
Digital tools allow businesses to test ideas cheaply, leverage existing platforms to reduce costs, engage customers through video and chat instead of expensive TV ads, gather customer insights online through social media and search data, and improve products based on customer feedback to thrive during an economic recession when budgets are tight. Specifically, the article recommends (1) testing ideas frequently and cheaply online, (2) using existing platforms like Wordpress instead of building from scratch, and (3) listening to customers through digital engagement to weather an economic downturn.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Rethinking the Value Chain: New Realities in Collaborative BusinessCapgemini
For more information, visit: http://www.futurevaluenetwork.com
The report, “Rethinking the Value Chain: New Realities in Collaborative Business” is the culmination of the strategy and steps initiated by the Consumer Goods Forum (the CGF) Board of Directors as part of their commitment to positive action in bringing about much needed change in the industry. Capgemini and the CGF collaborated on the development of this report and the outcome of this work is a comprehensive paper that highlights exactly how the Consumer Products and Retail industries can anticipate and address the profound shifts in consumer behavior and the changing industry landscape.
The result of interactive working sessions and extensive interviews with thought leaders and subject matter experts, the report identifies future trends in the industry and recommends the adoption of a “value network” approach to doing business. This approach will engage manufacturers, retailers and additional stakeholders and will no longer think of the value chain as a linear journey. It highlights three megatrends on which the industry could collaborate and that should deliver a positive return on investment:
• Consumer engagement;
• Transparency and
• The last mile of distribution
The document discusses the lack of a proper digital strategy at many companies. It notes that 71% of CMOs feel unprepared for key changes in marketing like the data explosion, growth of channels and devices, and shifting demographics. The document advocates developing a customer-centric digital strategy focused on 8 questions: why, who, where, why engage customers, who will lead digital efforts, when to implement, how to train and test, and what future KPIs to track. It stresses that referral marketing will become most important and that companies must understand how digital will shape their future and how they can shape the future through digital.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of business and successful transformation requires collaboration, planning, and inclusion across departments. New technologies like cloud computing, APIs, big data, IoT, AR/VR, and AI are driving transformation and changing roles and business models. To succeed, companies must embrace change, prioritize adaptability and innovation, provide excellent customer experiences, and break down silos between departments. Digital transformation is no longer optional but critical to remaining competitive in a rapidly changing business environment.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
The document summarizes the key learnings from a trip to Silicon Valley by two authors to understand entrepreneurship and customer-centric approaches. They visited many successful startups and companies like Google, Apple, LinkedIn, and Salesforce. Their main conclusions are that modern organizations must put the customer first without compromise through a flexible, networked structure driven by a strong sense of purpose. Details and passion are also vital to satisfying customers.
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The document discusses how mobile has become the primary screen for many customers, with over half of online retail time now spent on mobile devices. However, many companies still do not have a unified mobile strategy and underestimate mobile's potential. The document outlines how companies need to adopt a mobile-first approach, designing customer journeys and experiences optimized for mobile to better meet customer expectations and engage customers across all touchpoints. It emphasizes that mobile should not be treated as just another channel but the primary platform for the customer experience.
This document provides information about the World Class Mobile Collaboration conference that will take place on December 3rd-4th, 2015 in Frankfurt, Germany. The 2014 conference was well received by attendees who appreciated the opportunity to network and discuss mobile collaboration challenges and solutions. The 2015 conference will focus on key topics like the mobile digital workplace of the future, mobile collaboration strategies, use cases, and best practices. It will feature presentations and case studies from expert speakers on these topics from companies like IBM, Nokia Networks, Electrolux, and Sanofi. Attendees will benefit from networking opportunities and learning about the latest developments in empowering employee mobility and productivity.
1. Create quality content consistently that provides value to your audience. Content is still king for driving organic traffic.
2. Leverage social media platforms like Facebook, Instagram, Twitter, and LinkedIn to share and promote your content. Social media is a great way to gain exposure.
3. Run paid ads on platforms like Google and Facebook. Paid advertising allows you to target specific audiences and can drive a lot of traffic.
4. Build links and gain backlinks from other high authority websites in your niche. This helps improve your search engine rankings.
5. Leverage email marketing to build your subscriber
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Digital transformation involves realigning technology and business models to better engage digital customers at every touchpoint of the customer experience lifecycle. While gaining momentum, digital transformation is still in its infancy as a formal process for many organizations. Disruptive technologies like social media, mobile, and real-time analytics are catalyzing businesses to undergo digital transformation and integrate customer touchpoints that were previously managed separately. Mapping customer journeys reveals how consumer habits and expectations now outpace traditional organizational structures, driving the need for transformation.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
The document discusses social employee engagement and how organizations can shift their focus from technology to people. It argues that simply providing employees with new collaboration tools is not enough and that organizations need to consider how to inspire and engage employees. The document provides a roadmap for organizations to implement social employee engagement successfully, including getting senior leadership buy-in, putting the right frameworks in place, and encouraging ongoing adoption and engagement.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role.
This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of business and successful transformation requires collaboration, planning, and inclusion across departments. New technologies like cloud computing, APIs, big data, IoT, AR/VR, and AI are driving transformation and changing roles and business models. To succeed, companies must embrace change, prioritize adaptability and innovation, provide excellent customer experiences, and break down silos between departments. Digital transformation is no longer optional but critical to remaining competitive in a rapidly changing business environment.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
The document summarizes the key learnings from a trip to Silicon Valley by two authors to understand entrepreneurship and customer-centric approaches. They visited many successful startups and companies like Google, Apple, LinkedIn, and Salesforce. Their main conclusions are that modern organizations must put the customer first without compromise through a flexible, networked structure driven by a strong sense of purpose. Details and passion are also vital to satisfying customers.
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The document discusses how mobile has become the primary screen for many customers, with over half of online retail time now spent on mobile devices. However, many companies still do not have a unified mobile strategy and underestimate mobile's potential. The document outlines how companies need to adopt a mobile-first approach, designing customer journeys and experiences optimized for mobile to better meet customer expectations and engage customers across all touchpoints. It emphasizes that mobile should not be treated as just another channel but the primary platform for the customer experience.
This document provides information about the World Class Mobile Collaboration conference that will take place on December 3rd-4th, 2015 in Frankfurt, Germany. The 2014 conference was well received by attendees who appreciated the opportunity to network and discuss mobile collaboration challenges and solutions. The 2015 conference will focus on key topics like the mobile digital workplace of the future, mobile collaboration strategies, use cases, and best practices. It will feature presentations and case studies from expert speakers on these topics from companies like IBM, Nokia Networks, Electrolux, and Sanofi. Attendees will benefit from networking opportunities and learning about the latest developments in empowering employee mobility and productivity.
1. Create quality content consistently that provides value to your audience. Content is still king for driving organic traffic.
2. Leverage social media platforms like Facebook, Instagram, Twitter, and LinkedIn to share and promote your content. Social media is a great way to gain exposure.
3. Run paid ads on platforms like Google and Facebook. Paid advertising allows you to target specific audiences and can drive a lot of traffic.
4. Build links and gain backlinks from other high authority websites in your niche. This helps improve your search engine rankings.
5. Leverage email marketing to build your subscriber
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Digital transformation involves realigning technology and business models to better engage digital customers at every touchpoint of the customer experience lifecycle. While gaining momentum, digital transformation is still in its infancy as a formal process for many organizations. Disruptive technologies like social media, mobile, and real-time analytics are catalyzing businesses to undergo digital transformation and integrate customer touchpoints that were previously managed separately. Mapping customer journeys reveals how consumer habits and expectations now outpace traditional organizational structures, driving the need for transformation.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
The document discusses social employee engagement and how organizations can shift their focus from technology to people. It argues that simply providing employees with new collaboration tools is not enough and that organizations need to consider how to inspire and engage employees. The document provides a roadmap for organizations to implement social employee engagement successfully, including getting senior leadership buy-in, putting the right frameworks in place, and encouraging ongoing adoption and engagement.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role.
This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
Technology is changing customer relations rapidly. You see that technology is becoming invisible, technology is creating new experiences for customers, technology is democratizing the world and technology is making customer relations more transparant than ever. These evolutions have a big impact on doing business. In this presentation, I give guidelines for your customer strategy in the day after tomorrow. How to create a future proof customer strategy? It is build on 5 pillars: mobile first, data expertise, platform thinking, boundless experiences and customer collaboration.
Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. I disagree with this approach. In this deck, I am sharing my 10 insights on content creation, based on my own experiences and best practices. But this is an unfinished document, I would love to receive input from other people in the field and I'd be happy to add their content tips into this deck.
Digital first really means customer first without compromise. That is what I learned from visiting more than 50 leading companies in this field of expertise. This presentation shows you the key trends of consumer behavior. This is about the consumer in the future. It's about the consumer in 2020. But the real question is how to deal with this customer. And that is where customer centricity comes in. The digital world creates new opportunities to create new experiences for consumers. This deck takes you on this journey
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health.
The document discusses 10 frequently asked questions about social media and conversation management.
1) The first question addresses whether social media is just for B2C or also for B2B, concluding that conversation has always been important for B2B and social media allows B2B companies to benefit from word-of-mouth and co-creation.
2) The second question outlines two profiles for a conversation manager - operational or strategic. Both are important but a strategic manager can facilitate organizational change.
3) The third question advises that if senior management does not buy into social media, focus on how it helps with customer satisfaction and sales goals rather than talking directly about social media.
4) The fourth
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
This document outlines a 4-step process for making social media channels more effective:
1. Develop a content and channel strategy that defines goals and content for each channel and how channels interconnect. The key is having a "content-conversion plan" that guides users from content to conversion points.
2. Build reach through campaigns, rhythm, contests, social advertising, employee activation, offline promotion, and partnering with other brands.
3. Convince audiences to engage through an editorial calendar, creative content, and conversation management across channels.
4. Evolve engaged followers into brand ambassadors by empowering them with valuable content and opportunities to share it.
Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes. Technological evolution, the modern consumer and the total market compel us to answer that one crucial question: who is prepared to re-invent their company as well as themselves?
This deckand the accompanying presentation will introduce you to a philosophy that makes it possible for people and organizations to re-invent themselves. The objective is learning how to be relevant and successful in a tumultuous market.
Summary of our social media integration research project. The full paper and detailed results are also available on my slideshare profile.
This presentation describes how you can integrate social media in your organization through 4 phases and 13 strategic projects.
The document outlines a 4-day marketing training program covering interactive marketing and conversation management. Day 1 focuses on trends in consumer behavior and brand identification. Day 2 covers direct marketing basics. Day 3 is about interactive brand activation and best online advertising. Day 4 discusses future trends like mobile and showcases superstar companies. The training aims to provide an overview of marketing basics, new trends, and how to integrate social media into marketing strategies.
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital relation, your future becomes very uncertain. Succeeding in the digital transformation will not be enough. As a consequence of the digital evolution, there is also a need for the human transformation of your customer relationship. Thinking about the role of humans versus machines, thinking about the role of the warm human touch and considering the power to connect people with people, are the key challenges in this domain. ’When digital becomes human’ is a story about the combination of the digital and the human transformation in your customer strategy. This story will take you on a journey to the future. It is provocative, exciting and scary. Enjoy this amazing view on the future of marketing!
The Conversation Company is a story about boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.
The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization needed to be successful in 2020.
The document discusses principles of agile marketing and improvisation. It advocates for an agile mindset and approach to work, focusing on listening to understand others, agreeing and building on ideas, seeing mistakes as opportunities, and finding what engages audiences. The tweets promote concepts like working quickly, minimizing waste, getting early feedback, and iterating ideas.
Word-of-mouth is the key driver of growth, so let's manage it. To do so, you need a Conversation Manager. Someone who will drive change in the organization. The key to success: combination of skills & personality
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
We are living in times where customer loyalty is decreasing. Is it possible to create a strong emotional relationship with your clients. Or even better: can you become Friends with your clients? In this presentation I describe the difficult road to friendship. It is about doing business with the heart and it is about involving people. That combination leads to the strong emotional bond. In the end, this leads to Friends with benefits: more sales, more word-of-mouth and more loyalty. This philosophy is part of the marketing of the future, in my belief. Doing business with and to the heart will become an asset in these modern times.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
This document provides an overview of maximizing returns on social media. It discusses how social media has grown significantly, with over 4 million Facebook accounts and 1.3 million LinkedIn accounts in Belgium. While many companies have social media presences, integration across departments is still developing. The document advocates a three step approach to successful social media integration and returns: listen to understand social media analytics and trends; think to develop strategic social media plans and prepare implementation; do by executing social strategies across marketing, customer service, HR and other departments to fully integrate social media.
PwC presented on key CRM trends and priorities for C-level executives. The presentation covered 3 main CRM trends: mobility allowing customers to engage anytime from anywhere; social media allowing companies to monitor and engage customers; and intelligence bringing customer insights to improve business value. It also found that C-level executives are prioritizing improving the customer experience and growing their customer base. Over half of CEOs expect to make major changes to their customer strategies in the next year to adapt to these shifting trends and priorities.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
The document provides an overview of social media trends and best practices for developing a successful social media strategy. It discusses how social media has changed business and communications, with key points being that only 14% of organizations have more than 2 years of experience using social media, and that having a strategy is important for long-term success. The document concludes by outlining a 5 step approach to a successful social media strategy: 1) get organizational buy-in and the right skills, 2) develop a clear strategy, 3) set goals and metrics, 4) allocate proper resources, and 5) promote social media efforts.
Social Media Online PR Study Econsutlancy 2009Sally Falkow
The document discusses how journalists use social media and online resources in their work, with 91% searching Google and 89% using blogs for stories, research, and sources. It also summarizes a study finding that over 75% of reporters view blogs as helpful for story ideas and insight, and that nearly 70% regularly read multiple blogs for research. Finally, the document covers a survey of over 1,100 organizations on their social media activities, challenges, and metrics, finding that most are increasing budgets and time on social media but still experimenting to understand its value and fit with objectives.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
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The document is a report on digital PR in 2014 based on a survey of 228 PR professionals. Some key findings include:
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- Agencies saw their digital revenue rise most frequently at 11-20% and expect it to increase to 21-30% in many cases.
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-
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The survey found that while most conference attendees described their workplaces as encouraging innovation, barriers still exist. Finance (30%) and CEOs (28%) were identified as the main barriers to new marketing strategies, but many companies also lacked basic knowledge, training, and technology for digital marketing. For example, while most planned to use mobile marketing in 2011, over half had only just started planning and many had not used technologies like QR codes before. The survey concluded that further progress is still needed in areas like social media training, mobile compatibility, and measuring ROI.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...Hamill Associates Ltd
The document discusses the importance of digital technology and social media for business competitiveness. It notes that while progress has been made in Scotland, the pace of technological change requires businesses to constantly benchmark against best practices. A survey of Scottish businesses found that most use social media but few do so strategically. The survey also found that cloud computing, e-commerce, and using digital tools to support internationalization need more focus. The document advocates becoming more strategic and social in digital approach.
The document provides an overview of social media trends and best practices based on a survey of nearly 200 companies. It finds that while most companies see social media as important, only 14% have more than two years of experience with it. Most are just beginning to develop strategies. The document recommends companies develop social media strategies, set clear goals and metrics, allocate resources, and promote social media as part of an integrated marketing experience.
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This document summarizes the results of a 2008 quantitative survey of over 140 company officials on their use of online communities. The key findings include:
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Social Media around the World 2012 (by InSites Consulting)InSites Consulting
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The document discusses how the COVID-19 pandemic has accelerated the shift to online activities and e-commerce. Several points are made: e-commerce and food delivery have boomed, especially in China after lockdowns; virtual meetings and drinks with friends have become the new normal; companies are helping customers and society in various ways like producing hand sanitizers, explaining apps to parents, and answering children's questions. The crisis may have long-term impacts like increasing divorce rates but will also boost digital adoption and online businesses.
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The corporate world is at full stretch. On the one hand companies must meet ever-growing expectations with regard to customer experience, while on the other hand there’s a need for economic efficiency. The ultimate challenge for the customer service of the future consists in offering improved customer service at a lower cost.
In the years to come, every company will question its customer processes. Any sensible company will strive to create the ideal combination between efficiency and the perfect customer experience. Players who are only active online, such as Amazon.com and Booking.com, boast a highly efficient customer process. Even though their customers rarely come into contact with actual people they still provide a very satisfactory customer experience. Traditional companies have a history of a personal service burdened with a heavy cost structure.
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The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people.
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Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way.
This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.
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conversations are the driver of trial for new products. Companies should be more focussing on managing the conversation than managing the product. Managing conversations is crucial for your success.
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Social media & word-of-mouth can help everyone in building a great personal brand. This presentation describes in 5 simple steps your way to become a strong personal brand.
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
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Social Media Integration Survey
1. Prof. Steven Van Belleghem
Managing Partner
InSites Consulting
Mail me: steven@insites.eu
Follow me: @steven_insites
Thibaud De Meester
Research Consultant
InSites Consulting
Mail me: thibaud@insites.eu
Follow me: @tdemeester
2. About
this InSites Consulting conducted a
research quantitative online survey among
report 400 senior marketing managers.
The field work of the study is
conducted by SSI (Survey Sampling
International).
Markets included are the US and
the UK.
The goals of the study are:
understanding the current adoption
level of social media among
corporations and getting insights in
the integration of social media in
their business processes.
4. 68% of companies have a Facebook page
56% own a Twitter account
47% have a company page on LinkedIn
5. 4 out of 10 companies are still in the early stages of integration
of social media. 14% state having social media fully integrated
in their business processes.
26% 24% 23%
14%
12%
Doing nothing First steps in Pilot phase in Integrating Social media is
with social social media social media social media integrated
media
6. First conclusion:
Adoption of social networks is high,
integration of social media is low.
However, our study shows several
benefits of integrating social media
in your business processes.
7. The impact of marketing
communication increases
when social media is
more integrated in
your business processes.
10. Three pillars to successfully integrate social
media in your business processes.
Tangible investments in
education and technology Impact mkt
communication
Strategic integration of social
media in planning, organisational Customer satisfaction
structure and goal setting
Social Media strategy fully in line Financial results
with culture and values of the
organization
Social
media
integration
11. About
the next
slides In the next part of the presentation,
you can dive into the details of this
research project.
We are happy to share all details
and to have a conversation about
the results.
For all feedback & suggestions:
Steven@insites.eu
@steven_insites
12. B2B adoption of social media
Model for successful integration
of social media
Integrate social media step by
step
Measure social media integration
13. B2B adoption of social media
Model for successful integration
of social media
Integrate social media step by
step
Measure social media integration
14. On which of the following social media is your company active?
Facebook 69%
Twitter 57%
LinkedIn 48%
YouTube 43%
A corporate
23%
blog
MySpace 11%
Flickr 9%
Companies adopt the largest social
Foursquare 8%
networks.
Bebo 5%
Facebook, Twitter and LinkedIn show the
Delicious 5%
highest adoption among companies.
15. On which of the following social media is your company active?
<500 500+ B2C B2B
66% 72% 78% 60%
54% 60% 57% 57%
49% 48% 38% 58%
39% 47% 44% 42%
There is a slightly higher adoption of social media among large
companies, but differences are small. B2C companies have a higher
interest in Facebook, whereas B2B companies focus on LinkedIn.
Adoption of Twitter is identical.
16. On which of the following social media is your company active?
Products Services
66% 70%
48% 58%
35% 59%
52% 34%
In general, service companies tend to use more social networks.
Only YouTube is used more among companies that develop products.
17. On which of the following social media is your company active?
FMCG & Travel &
Healthcare Finance Media Tech & Telco
Retail Leisure
82% 73% 74% 87% 87% 90%
54% 42% 68% 81% 80% 71%
38% 42% 56% 50% 73% 45%
53% 48% 52% 52% 61% 49%
Twitter scores high in Finance, Media, Tech & Telco and the travel
industry. LinkedIn peaks in Finance and Tech & Telco.
18. B2B adoption of social media
Model for successful integration
of social media
Integrate social media step by
step
Measure social media integration
19. Tangible investments in
education and technology
Strategic integration of social
media in planning, organisational
structure and goal setting
Social Media strategy fully in line
with culture and values of the
organization
Impact mkt
communication
Social
media Customer satisfaction
integration
Financial results
20. 4 out of 10 companies are still in the early stages of integration of
social media. 14% state having social media fully integrated in their
business processes.
26% 24% 23%
14%
12%
Doing nothing First steps in Pilot phase in Integrating Social media is
with social social media social media social media integrated
media
21. To what extent is social media integrated in your company?
<500 500+ B2C B2B
Doing nothing with
social media 15% 8% 11% 12%
First small steps
30% 23% 27% 25%
Setting up/ running
pilot projects 23% 25% 26% 22%
Integrating social
media 20% 31% 22% 28%
Social media are fully
integrated 12% 13% 14% 12%
Smaller companies integrated social media less than bigger
corporations. There is hardly any difference between B2B and B2C.
22. To what extent is social media integrated in your company?
Products Services
Doing nothing with
social media 20% 9%
First small steps
29% 32%
Setting up/ running
pilot projects 30% 22%
Integrating social
media 15% 22%
Social media are fully
integrated 6% 15%
Service companies show a higher integration of social media in their
business processes than product developing companies.
23. To what extent is social media integrated in your company?
FMCG & Travel &
Healthcare Finance Media Tech & Telco
Retail Leisure
Doing nothing with
social media 4% 4% 1% 2% 6% 0%
First small steps
25% 31% 32% 13% 10% 24%
Setting up/ running
pilot projects 23% 24% 27% 20% 15% 35%
Integrating social
media 30% 32% 26% 41% 46% 21%
Social media are fully
integrated 18% 8% 14% 24% 23% 20%
Media and Tech & Telco followed by travel companies have the highest
integration level of social media.
24. B2B adoption of social media
Model for successful integration
of social media
Integrate social media step by
step
Measure social media integration
25. Main barriers to integrate social media:
39%: lack of top management support
42%: no fit with product offering
48%: no clear financial benefits
26. Three levels of change needed to integrate social media:
Personal change Structural change Cultural change
27. Personal change
I think our
employees are open
I think our employees are open towards
towards new
new technologies and social media
technologies and
32% 34% 24% 7% 2%
1%
66%
social media
My company is currently investing
in technologies for its employees to facilitate 15% 26% 23% 16% 18% 2% 41%
the usage of social media
My company is doing big efforts to increase
the knowledge level of social media 14% 27% 26% 18% 15% 1% 41%
among its employees
People from the top
People from the top management of my
management of
company are very
my company are very active on social media
active on social
15% 25% 26% 18% 13% 2% 40%
media
My company has
My company has official training programs
official training
about social media for programs about
its employees 12% 17% 17% 16% 37% 1% 29%
social media for its
employees
My company thinks
My company thinks that all of its employees
that all of its
should have socialemployees should
media training 14% 13% 25% 18% 28% 3% 26%
have social media
training
I totally agree 4 Neutral 2 I totally disagree I don’t know
28. Structural change
My company is trying to integrate 31% 35% 18% 7% 6% 2% 67%
social media in its existing marketing plans
My company is using social media
to get better results out of its existing 25% 32% 23% 8% 9% 1% 58%
marketing actions
My company has a dedicated person/team
working on social media
30% 28% 18% 9% 14% 2% 57%
It is very clear who is responsible for
social media projects in my company
27% 30% 18% 14% 10% 1% 57%
My company is
My company is working in cross-functionalin cross-
working teams 19% 35% 25% 11% 6% 4% 55%
functional teams
My company allows
My company allows its employees to use
its employees to use
social media during working during
social media hours
18% 25% 21% 14% 21% 1% 43%
working hours
My company has a
My company has a clear social media policy in media
clear social place 18% 20% 22% 18% 19% 3% 38%
policy in place
My company has a
My company has a clear view on how to use
clear view on how to
the different social media
use the different
14% 24% 27% 22% 10% 2% 38%
social media
I totally agree 4 Neutral 2 I totally disagree I don’t know
29. Cultural change
Very clear & well defined company values 34% 29% 22% 8% 7% 1% 63%
Live up to our company values 18% 36% 30% 11% 4%2% 53%
Culture and strategy are equally important 19% 33% 29% 12% 4%2% 53%
Do not have a social media policy,
but uses a code of conduct 14% 35% 21% 14% 12% 4% 49%
Is actively re-defining our company values 18% 26% 32% 15% 8% 2% 43%
Make culture tangible in everything that it does 14% 28% 35% 14% 7% 2% 42%
All the employees know
the company values by heart 19% 19% 28% 16% 14% 4% 39%
Social media is put high on the list of priorities 13% 25% 28% 14% 17% 3% 38%
Our company culture is changing
because of social media
11% 21% 29% 22% 15% 2% 32%
The culture / values are more important than skills 11% 21% 36% 20% 10% 2% 32%
when hiring someone in my company
Cooperation with employees is ended 11% 20% 32% 23% 7% 7% 31%
if there is no fit with the company culture I totally agree 4 Neutral 2 I totally disagree I don’t know
30. After investing in training & technology,
the best way to start the integration process is
through a few pilot projects.
31. When choosing pilots, consider this:
- Have more than 1 pilot project
- Centre of excellence is informed &
consulted
- Different people & departments
involved
- Create business impact
- Create learnings
The final selection of projects is made
by using this feasibility/return matrix.
32. Best pilots to start with during the integration of social media:
Increase presence on sm sites 56%
Build a community of fans 53%
Support a product launch via sm 45%
Create sm account 26%
Start a
corporate Corporate blog 22%
blog
34. Companies that have
fully integrated social
media in their structure
use an average of 4
different social media
channels.
35. Adapt the structure:
Conversation Manager takes leading role in integration process.
28% of companies
in USA and UK have a
dedicated person/team
assigned to integrate social
media in their organisation.
36. After first experiences in pilot projects and clear structure (Conversation
Manager), the next step is full integration of social media in business
processes.
37. Integration should be in line with company values.
Our study shows that values like ‘openness’,
‘authenticity’ and ‘happiness’ make the social
media integration process easier.
38. B2B adoption of social media
Model for successful integration
of social media
Integrate social media
step by step
Measure social media integration
39. What is the goal of fully
integrating social media
in a company’s structure?
40. What is considered
to be the most valuable
performance indicators?
Leads generated via social media
Volume in online reach
Adoption sm by employees
Impact of online conversations
Influence indicators
41. And by the way, I am Steven, hope
you like my work.
I am managing partner of a pretty
cool market research & consultancy
agency, InSites Consulting.
We re-connect companies with
their consumers.
I’m also a marketing professor at
the Vlerick Management School.
I wrote the award winning bestseller
‘The Conversation Manager’ and
travel around the world to inspire
people with this story.
42. Thank you!
Let’s connect on LinkedIn
Follow me on Twitter
@steven_insites
For questions & feedback:
Steven@insites.eu