Download as PDF, PPTX
Uploaded bySteven Van Belleghem
The Conversation Company
The document emphasizes the importance of conversations in driving business growth, highlighting the untapped potential for engaging customers and employees. It advocates for developing a strong company culture centered around conversation, which can enhance brand positioning and create a more engaged and proud workforce. Additionally, it suggests embracing collaboration and using social media as a tool for fostering connections and enhancing customer experience.
More Related Content
Similar to The Conversation Company
The Conversation Company
- 1. @Steven_insites Steven@insites.eu
- 3. ………..……………………... Conversations are the driverof business growth. ………..……………………...
- 4. Yo u ha v e l o a d s o f ………………………………………….………..……………..………………………………………… Unused Conversation Potential ! ………………………………………….………..……………..…………………………………………
- 5. ………………………………………….………..……………..………………………………………… We are facing a checklist attitude ………………………………………….………..……………..…………………………………………
- 6. ………………………………………….………..……………..………………………………………… Twitter is full of lonely branded accounts ………………………………………….………..……………..…………………………………………
- 7. ………………………………………….………..……………..………………………………………… Even the best campaigns have Unused Conversation Potential ………………………………………….………..……………..…………………………………………
- 8. ………..……………………… Open your eyes &ears Start looking for your Unused Conversation Potential. It’s everywhere. ………..………………………
- 9. ………………………………………….………..……………..………………………………………… Towards a Conversation Company ………………………………………….………..……………..………………………………………… The Conversation Company optimizes the conversation potential
- 10. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… Social Media People ………………………… Culture …………………………
- 11. ………………………………………….………..……………..………………………………………… Company Culture is the Conversation Guide ………………………………………….………..……………..…………………………………………
- 12. ……………………………………………………….… Brand positioning is thelong term effect of company culture ……………………………………………………….…
- 13. ……………………………………………………….… Company Culture is NOTabout being FUN ……………………………………………………….…
- 14. ……………………………………………………….… CompanyCulture is about having a clear identity and staying loyal to it in everything you do. ……………………………………………………….…
- 15. ……………………………………………………….… These guys arepretty serious about it And they outperform the market. ……………………………………………………….…
- 16. ……………………………………………… Company Culture is theonly long term strategy of the Conversation Company ………………………………………………
- 17. …………………………………………… A remarkable company cultureworks. Every company has it’s stories and ambassadors, like Nike’s Ekins. Capitalize on these stories and turn your employees in an army of ambassadors. ……………………………………………
- 18. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………… People ………………………… Social Media Culture
- 19. ………………………………………..….… Where does every conversationstart? ………………………………………..….…
- 20. ……………………………………. In the Conversation age,PEOPLE are the media …………………………………….
- 21. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customers ………………………………………….………..……………..………………………………………… 28% Is happy, but not talking.
- 22. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Employees ………………………………………….………..……………..………………………………………… 40% Is proud, but is not talking.
- 23. Conversations from internalstakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
- 24. Conversations from internalstakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
- 25. Conversations from internalstakeholders Proud Conversation company company Boring Adored company company Customer experience Conversations from external stakeholders
- 26. …………………………………. Be like Prince, andreally love your fans. They will love you back. ………………………………….
- 27. Conversations from internalstakeholders Proud Conversation company company Culture & news content Boring Adored company company Conversations from external stakeholders
- 28. ……………………………….… Help them In beingproud about their own job …………………………….……
- 29. ………………………………………….………..……………..………………………………………… Can employees use social media? ………………………………………….………..……………..…………………………………………
- 30. ………………………………………….…. The magic words: Train & facilitate ………………………………………….….
- 31. Conversations from internalstakeholders Proud Conversation ………………………………….… company company Connections lead to growth (McKinsey) ………………………………….… Boring Adored company company Conversations from external stakeholders
- 32.
- 33. ………………………………………….………..……………..………………………………………… Transparency is a strength, not a threat ………………………………………….………..……………..…………………………………………
- 34. ………………………………………….………..……………..………………………………………… People are a strength, not a threat ………………………………………….………..……………..…………………………………………
- 35. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ……………………………….…… People Social Media ……………………………….…… Culture
- 36. ………………………………………….………..……………..………………………………………… Social Mediaare NOT the goal ………………………………………….………..……………..…………………………………………
- 37. ………………………………………….………..……………..………………………………………… SocialMedia are the perfect partner of the Conversation Company ………………………………………….………..……………..…………………………………………
- 38. ………………………………………… Until now, we onlyused the first dimension of their power …………………………………………
- 39.
- 40. …………………………………………… We have seen amazing campaigns ………………………………………….………..……………..…………………………………… where people create additional reach …………………………………………… ………………………………………….………..……………..……………………………………
- 41.
- 42.
- 43. ………………………………………….………..……………..………………………………………… Co-Creation is NOT enough ………………………………………….………..……………..…………………………………………
- 44. ………………………………………….………..……………..………………………………………… Co-creation is often too opportunistic. ………………………………………….………..……………..…………………………………………
- 46.
- 47.
- 49. Structural collaboration Low Low High Reach High
- 50. High Structural collaboration Low High Current focus of Low most companies Reach
- 51. High Structural collaboration Low All four High quadrants have value Low Reach
- 52. Structural collaboration Low Low High Reach High
- 53. High Consumer Broad, open Structural collaboration consulting Collaboration board Low High Conversations Customer Content Experience Low Reach
- 54. ………………………………………….………..……………..………………………………………… A true peoplecentric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience OPEN AUTHENTIC POSITIVE
- 55. ………………………………………….………..……………..………………………………………… A true peoplecentric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience Customer Experience is about what you DO, Not whay you SAY.
- 56. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customer Experience ………………………………………….………..……………..………………………………………… Service schizophrenia
- 57. …………………………………………..… Customer Experience The science ofmanaging expectations. …………………………………………..…
- 58.
- 59. ………………………………………….………..……………..………………………………………… A true peoplecentric Company Culture ………………………………………….………..……………..………………………………………… Employees Conversations Customers Conversation Management is about observing, facilitating & joining.
- 60.
- 61. ………………………………………….………..……………..………………………………………… A true peoplecentric Company Culture ………………………………………….………..……………..………………………………………… Content Employees Customers Content should be the start of a good conversation
- 62. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content ………………………………………….………..……………..………………………………………… Content does NOT equal campaign
- 63. ………………………………………….………..……………..………………………………………… Content ………………………………………….………..……………..………………………………………… Specific update, project or campaign
- 64.
- 65. ………………………………………….………..……………..………………………………………… A true peoplecentric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Employees Customers Collaboration is an extreme form of customer centricity.
- 66. ………………………………………….………..……………..………………………………………… Consumers are probably the most effective consultants your company can hire. ………………………………………….………..……………..…………………………………………
- 67. ………………………………………..……..… Collaboration Involve customers in EVERYTHINGyou do. ………………………………………..……..…
- 68. ………………………… They are employees that are noton the payroll …………………………
- 70. @Steven_insites Steven@insites.eu
- 71. ROADMAP to CHANGE ………………………………………….………..……………..………………………………………… Road to BECOME a Conversation Company ………………………………………….………..……………..…………………………………………
- 73. ………………………………………….………..……………..………………………………………… Start now! ………………………………………….………..……………..…………………………………………
- 74. Hours left tostart your change. Good luck!
- 75. Thank you! ………………………………………….………..……………..………………………………………… Let’s connect on linkedin.com/in/stevenvanbelleghem @steven_insites Steven@insites.eu ………………………………………….………..……………..…………………………………………