2. 1.- THE PROBLEM
COMPLAINTS ARE ISSUES FOR COMPANIES
Costly, rigid and long complaint care processes dramatically impact in Business P&L
Heavy • Big volume of complaints with hundreds of call center operators
complaint • Problems with operator’s training, retention and dimensioning
cost • Lack of standardised processes, manual and non efficient processes
• Long processes finishing with refund
Heavy refund • Refund tactics for commercial reasons
cost
• Customers overpaid
High • Complaints misunderstanding
customer • Lack of complaint immediate resolution and long processes
churn rate
• Customer frustration & disloyalty
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3. 2.- OUR SOLUTION
A DISRUPTIVE INNOVATION IN COMPLAINTS MANAGEMENT
Automated complaint resolution web service based on Artificial Intelligence and Big Data
Natural Language Recognition Big Data Learning & Negotiation Systems
> 50% complaints can be automated and have instant resolution
with higher accuracy ratio than human resolution
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4. 2.- OUR SOLUTION
A DISRUPTIVE INNOVATION IN COMPLAINTS MANAGEMENT
Easy to install, configure, secure and scalable
Multilanguage solution
Multichannel complaint entry
Front and Back End Solution
Web Service in Cloud
Interfaces with CRM ERP
Data encrypted with latest generation of certificates
Flexible customisation
Pilot and roll out implementation
Online complaint tracking and reporting
SaaS model
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5. 3.- BENEFITS OF THE SOLUTION
TRANSFORMING THE COMPLAINT IN TO CUSTOMER VALUE
Transforming your complaints resolution in to your competitive advantage
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Complaint Complaint Customers Customers
Refund cost
cost volume satisfaction churn rate
reduction
reduction reduction increase reduction
• Labour cost reduction • Classifying automation • Refund standardised processes • Faster & convenient resolution • Higher customer satisfaction
• Direct & indirect costs reduction • Immediate resolution • Immediate validation refund • SLA’s improvement • Customer loyalty improvemen
• Flexible operational model • Real time alarm reporting • Flexible refund policy • Brand reputation improvement • Customer value improvement
Standardised complaints automation
Team’s optimisation & focus in complex
Customers Big Data knowledge complaints resolution
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6. 4.- MARKET TARGETS
SECTORS AND COMPANIES
B2C sectors with high volume of complaints and high customer value
MAIN SECTORS
Telecoms
eCommerces
Travel
Financial & insurance
Utilities
TARGET CLIENTS
B2C Blue chip companies
High volume of complaints
Broad international scope
Stable complaining pattern
Innovative and tech early adopters
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7. 5.- SOLUTION IMPLEMENTATION
PILOT AND ROLL OUT
We reduce risks implementing a pilot, building a strong Business Case and implementing a roll out
PILOT IMPLEMENTATION
Business Case Business Case
Demo Pilot & Test Roll out
“as is” “to be”
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8. 6.- BUSINESS CASE
COMPANY “A”
40% savings in complaints costs & refund costs, 50% churn rate reduction and 55% customer value retention
WITHOUT COGNICOR WITH COGNICOR
COMPANY “A” • Complaints per year 1,000,000 1,000,000
• Complaints volume reduction due to automation - 10%
• Cost per complaint non automated € 30 € 30
• Complaints automated - 50%
• Cost per complaint automated - € 10
• Refunded complaints 30% 30%
• Refund cost € 22 € 15
• Unique customers with complaints 800,000 720,000
• Churn rate customers with complaints 20% 10%
• Life time customer value € 500 € 500
Complaints cost per year Refund cost per year Yearly customer value lost due to churn rate
40% savings
40% savings
55% retention
€ 12 m € 2,6 m
€ 44 m
€ 30 m € 6,6 m € 80 m
€ 18 m €4m
€ 36 m
Whithout Whith Whithout Whith Whithout Whith
Cognicor Cognicor Cognicor Cognicor Cognicor Cognicor 7
9. 7.- WHAT CLIENTS SAY ABOUT COGNICOR
“... Cognicor solution is what we were looking for caring our complaints. Cost efficient
and customer value oriented. I never saw something like this before... “
Mr. García de Diego, Internet and SM Head
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10. 8.- ABOUT US
Transforming your complaints resolution in to your competitive advantage
COGNICOR
Launched 2012
Spin-off from the Artificial Intelligence Research Institute (IIIA-CSIC)
Accelerated by
Talented team with PhD in Artificial Intelligence, MBA from top tier Business Schools and experience
in B2B CRM solutions.
BEST AWARDS
2012 Best European Tech Start-up awarded by the European Commission
2012 Early Stage Company prize at Americas Venture Capital Conference
2012 Wayra Barcelona Start up
As seen on 9
11. 9.- CONTACT
Mr. Yago Llaquet +34 639-186-036
CogniCor
yago.llaquet@cognicor.com
Torre Telefónica Diagonal 00
11th floor
Plaza de Ernest Lluch i Martín 5
08019 Barcelona
Spain
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