An analysis of the onboarding journey for a webtoon mobile app to provide an understanding of how its design is intentionally optimized for converting users into readers.

1. User Onboarding for
Webtoons android
app

2. Clear CTA, and
relevant to a
new user by
suggesting
several favorite
webtoons

3. We’re always on
our mobile
phones, do we
really need this
reminder?

4. At this point, I’m
still eager to try
out this app.
While knowing
that there is
offline viewing,
I’m unsure if this
is relevant to me
right now.

5. Nice, let’s get
started

6. After the onboarding
comes the login CTA.
Kinda expected it but
it’s pretty standard.
Login itself is a
wonderful candidate
for experimentation.

7. Back to the
homepage
where the
visuals are
bright and easy
for the user to
get started.
Let’s click to
read more

8. Social proof at
play here. If
these are titles
chosen by
millions, there
must be
something for
me here too
right?

9. Back to the
homepage. I
love the ranking
here because it
makes the
decision
process easy for
the user. This is
also known as
decision
staging.

10. Notice that it
first starts out
generically “Top
titles” before
going into
specific
categories

11. Introducing
other visual
elements like the
Genres help to
break up the
layout and avoid
it from being a
mundane. Aight,
let’s go check
out a webtoon!

12. I like how the
tooltip is shaped
in a comic
speech bubble
to add that
consistent feel.

13. Showing these
locked episodes
bait users who
are willing to pay
to access
immediately

14. Alright, let’s go
ahead!

15. Showcases
value to user

16. Good way to ease
people in to volunteer
their information
This is
redundant if it’s
just a default
avatar.

17. What is this for? Is
this needed to tailor
the workouts to us?
Question isn’t related
to the options

18. The end.