A social media strategy is proposed to promote biking and paddling tours across Vermont. The strategy would create a social media platform to build a sense of community around sharing information about bike rides and paddling locations. The key aspects of the strategy include monitoring social media conversations, actively engaging and participating in discussions, and influencing others by not rushing the process and building real connections with people. The goals are to generate traffic to a website and blog by sharing content such as blogs, videos, photos and personal experiences of biking and paddling tours across Vermont.

1. SOCIAL MEDIA STRATEGY
Creating a social media platform to promote the
idea of Biking and Paddling across Vermont
behave in ways that we are
hardwired for in the first
place - as humans. We can
get frank recommendations
from other humans instead of
from faceless companies.”
―
Brought to you by :
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“Social media allows us to
Stephanie
Reese
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2. ---------------------------------------------------It is no secret that Social Media has changed our ways of marketing. Gone
are the days of businesses marketing to the customer. Via commercials,
newspapers, magazine ads and the like. We now know what works, it is not
marketing at our customers but talking with our customers. Essentially building a
trust, to market with them instead of at them. This will be the corner stone to
marketing Pedal and Paddle as a resource that the consumer can not do with out.
What is Social media?
It refers to the interactions among
people who create and share with
others on the internet or virtual
world. Facebook, Twitter, Linked in
are just a few of the many options
out there to share with one another.
We will share this social interaction
as a business in the same manner
people share on these social media
sites.
How can we use it effectively from a
marketing standpoint?
• Use social media forums and tools to
connect to others.
• Participate in other conversations that
relate to our product.
• Listen to what people have to say about
the product or idea.
• Comment and join blogs that our relevant
to your product or idea.
• Answer all questions
• Respond to positives and negatives that
are presented to you
What is Social Media
How can we use it to effectively market our products or ideas?
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3. Benefits of Social Media Campaign for Pedal And
Paddle
---------------------------------------------------Small Business & Twitter use
A solid growth for small business users.
---------------------------------------------------2,869.654.879
2,069.234.475
1,948.627.553
2011
2010
2012
(*) Growth of twitter
use during the last 3
Years..
Social media & Business
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4. -------------------
SOCIAL MEDIA TOP 5
% OF USERS
----------------------------------------------------------------------------------Facebook (1.9 billion Users)
78.2%
Youtube (1 billion Users)
Twitter (500 million Users)
Google+
(300 million Users)
Linkedin (259 million Users)
62.5%
57.9%
48.3%
36.4%
---------------------------------------------------Top 5 Popular Social Media
These top 5 are only the beginning of what is available to help you market
your Product or idea.
---------------------------------------------------Social media popularity
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5. Monitoring
and
Key to A
succesful
campagain
Listening
Engaging &
Participation
Influencing
---------------------------------------------------To have a successful campaign you must remember that you can not influence
people unless you have monitored or engaged them. If you decided to short
cut the first two steps and just try to influence your product or idea you will
not be successful. People in the virtual social world like real relationships and
real connections with real people and real companies.
KEYS TO A SUCCESFUL
CAMPAGAIN
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6. Who is Pedal and Paddle Tours?
We came up with the idea of creating this community based sharing
site on a 200 mile camping bike trip we took in 2010. Most people
traveling to other states, cities or towns search for food hotels
entertainment. Why not have a place to search and rate bike rides
with in a certain state? We decided to start with Vermont and over
time create a data base of all 50 states. As we begin to expand the
next venture would be offering guided tours of the rides & paddles we
have cataloged. Sharing our love of biking and paddling with others.
WHO IS PEDAL AND PADDLE?
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7. OUT LINE FOR PEDAL AND PADDLE
SOCIAL MEDIA CAMPAIGN
Goals: The goals are to reach as many people as possible using social media
to find the best places to pedal and paddle in Vermont. Creating as much traffic
as possible to our website and blog. To create and generate a sense of community
around the idea of sharing and chronicling bike rides in the state of Vermont.
Audience: The audience we will engage with is people who love to bike and
paddle and love the outdoors. The age group can be from young to old as the
two sports are often accessible to everyone. We will also have a target audience
of other business that relate to bike riding and paddling such as retail, clubs, and
bike tours.
What is the key message: A community based sharing site for like minded
people. Creating conversations and rating systems to lure people into trying the
site themselves and joining our conversations. The key message being sharing
based community.
Social media campaign
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8. OUT LINE FOR PEDAL AND PADDLE
SOCIAL MEDIA CAMPAIGN
Social Media Channels
• Facebook
How we will capture the attention needed:
• Twitter
Write a blog once a week on pedaling and paddling covering all
• Blog
aspects of it. Promoting that blog with a Tweet or Facebook post 2
• Pintrest
days before it is released with an article from another source that
relates to our blog for that week.
• Utube
Tweet and Facebook status updates 1x a day 4x a week with a
picture or quote or question to invite people in for discussion.
Tweet and Facebook 1x a day 3 days a week with a favorite re
tweet or article to discuss.
Tweet and Facebook 1x a week with an event happening in a
community related to our site.
Pintest 3 book marks updated weekly to keep fresh and current
material on the board. Promote this with facebook and twitter 1x a
week.
Utube quarterly we will create a short how to video or video of a
ride or paddle. To post and promote through all of are social media
outlets
Social media campaign
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9. KAYAK,
MOUNTAIN
BIKING, CYCLOCROSS,
CANOEING,
BIKING, ROAD BIKING, TRAVEL,
ADVENTURE,
VERMONT, BIKE TOURS,
PADDLING, PEDALING, BIKE REPAIR,
DIRT ROADS,
NATURE,
HEALTH, STAND
UP PADDLE BOARD, LAKES, RIVERS,
RESEVIORS,
PAVEMENT ,
KEYWORDS FOR
P&P
Keywords will be used to
optimize our content. The use
of these words will connect us
with people who are targeting
information which we have to
offer. Bringing more traffic to
our site as an end result.
These are few to get us started
my more will come as we
venture out into the virtual
word. It is a work in progress
and always room for more.
----------------------------------------------------
KEYWORDS
Gender Difference
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10. Content for the site
-----------
Video
Blogs
Twitter
Pintrest
Facebook
Digg
You tube
Google
Personal Experience
The content for P&P will come from many
sources virtual and paper. The list above is
just an example of where we can find content
that has already been created but bringing a
stronger focus on newly created content will
bring a fresher source of content to our social
media. We can gain more exposure and more
followers by having fresh content in the way
of written experience, photos and video.
--------------------------------Content
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11. -----------
PLATFORMS IN USE
CURRENTLY.
PLATFORMS NOT IN USE TO BE
ADDED
Instagram
FACEBOOK
TWITTER
Pedalandpaddletours.com
Pintrest
BLOG
Social Networks
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12. ------
About Us
OUR MISSION
OUR PHILOSOPHY
Our Philosophy at Pedal and Paddle
Is to Share, Travel, Experience and of
course have FUN!
WWW.Pedalandpaddle.com
Our Mission is to bring pedaling and paddling
Experiences to everyone so that they can then
Enjoy our philosphy. A community based sharing
System.
OUR TECHNOLOGY
Our Technologies will maniny through our
Website and Social Media efforts. Of course
Word of mouth is always best to direct people
To our concepts and ideas.
About us
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13. THANK YOU !
FOR YOUR ATTENTION
PEACE LOVE AND HAPPY TRAILS………..
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