Webinar Essential Actions For Dramatic SEO Growth

1. Essential Actions for Dramatic SEO Growth March 10, 2016

2. A leader in performance marketing. Fully Transparent • Analytics Based • Award Winning

3. Stephen Galgocy Senior Search Marketing / UX Strategist • Seasoned SEM professional • Strong cross vertical experience, including edu, healthcare, eCommerce and legal • Enjoys writing new music for his daughter

4. Agenda 1. Secure Sites 2. Mobile 3. Accessibility 4. Site Structure 5. Tags 6. Competitive Keyword Research 7. Link Profile Analysis 8. Duplicate Content 9. Site Speed 10. Structured Data 11. AMP Pages (Newest Strategy)

5. Why These 11? Proven Best Practices New!

6. Secure Sites

7. HTTP  HTTPS

8. HTTP  HTTPS

9. HTTP  HTTPS Webmaster Central Blog

10. Mobile Friendly (COMPLETELY)

11. he new guideline reads: “Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.”

12. Data Leaders Reported… 21% Decrease in non-mobile friendly URLs

13. Data Leaders Reported… 21% Decrease in non-mobile friendly URLs Avg. loss of rankings for non-mobile friendly sites is .21 positions on avg.

14. Data Leaders Reported… 21% Decrease in non-mobile friendly URLs Avg. loss of rankings for non-mobile friendly sites is .21 positions on avg. Increase in the percentage of page 1 mobile-friendly results

15. Mobile Friendly Google Mobile-Friendly Test

16. Accessibility

17. Accessibility Checks Make Your Most Important Content Accessible Text Equivalents Video: Create closed captions Presentations: Provide an Outline!

18. Site Structure

19. Site Structure Clean Up Your Internal Site Structure It used to read: “Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.” Now it reads: “Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”

20. Site Structure Clean Up Your Internal Site Structure

21. Tags

22. Tags! Tags! Tags! Optimize Tags Title Tag Meta Description Tag H1 Heading Tag Other Heading Tags Alt Tags

23. Competitive Keyword Research

26. KW Research Tools Open Site Explorer SpyFu Keywordtool.io Google Adwords Keyword Planner Google Trends Google Search Console Yoast Suggest SEMRush Many more!

27. Link Profile Analysis

31. Top Link Analysis Tools

32. Duplicate Content

33. Duplicate Content

34. Duplicate Content URL Parameters Session IDs Http  Https

35. Site Speed

36. Site Speed • Open Site Explorer – Freemium tool. • Majestic SEO – Very little data in a free plan – Great data in a paid plan! • Ahrefs – Paid plans are best. Site Speed

37. Slow Pages Kill Conversions How Loading Time Affects Your Bottom Line

38. Page Speed Google PageSpeed Insights

39. Structured Data Using JSON-LD

40. Structured Data Expanded Search Results / Improved UX Events Brand Perception Control and Social Media

41. Types of Useful Local Business Data for Markup • Business Name • Address • Phone Number • Email Address • Business Hours • Geo-location Information (coordinates and map) • Reviews • Logo • Business Description • Social Profile Links via SameAs Property • Site Name Additional useful local markup types include: • Products • Media (images and videos) • Events • Corporate Contacts • Sitelinks Search Box

42. JSON-LD Structured Data Help • https://moz.com/learn/seo/schema-structured-data • http://www.whitespark.ca/blog/post/62-the-json-ld-markup-guide-to- local-business-schema • http://www.seoskeptic.com/json-ld-big-day-at-google/ • https://developers.google.com/structured-data/schema-org • https://developers.google.com/structured-data/testing-tool/

43. (NEW!) AMP Pages

44. (NEW!) AMP Pages

45. What will AMP Pages look like?

46. What are AMP Pages made of? AMP HTML AMP CDN AMP JS

47. AMP Pages - Analytics

48. AMP Pages Resources • https://www.ampproject.org/ • https://developers.google.com/analytics/devguides/collection/amp- analytics/ • g.co/ampdemo • AMP WP Plugin - https://github.com/Automattic/amp-wp

49. Questions? webinars@sparkroom.com