Social Media Campaign strategy for a small business owner.

1. Social Media Strategy
VALARIE DOWNS JEWELRY

2. Stephen Craig & Steven Strickland
5822 Social Media – Aligning Leadership and Corporate Strategy
Final Project: April 2, 2012
Carleen Schaffer

3. Valerie Downs
Jewelry Designer, Artist, Entrepreneur

4. Current
 Multi-line Jewelry Products
 High end
 Commercial
 Notable Clients
 Artwork

5. Current Online Presence
 Facebook
 Two Websites
 Active LinkedIn User

6. Online Business Challenges
 On-line sales non-existent
 Proactively searching for business
 Time limitations on web maintenance
 No integration between websites
 No metrics / analytics
 No online strategy

7. SM Recommendation
 Set-up Pinterest Account
 Actively post jewelry and design

8. SM Recommendation
 Link LinkedIn, Pinterest and websites to
Facebook page
 Frequent posts
 Visual update

9. SM Recommendation
 Further leverage LinkedIn Presence
 Status Updates
 Digital Deposits
 5 minutes a day

10. SM Recommendation
 Scan business cards with QR code

11. Website Recommendations
Link Facebook and
Pinterest with websites

12. Website Recommendations
 Install Google Analytics
for tracking metrics
 Increase Search Engine
Optimization setting
keywords

13. Summary: Recommendations
 Set-up Pinterest Account
 QR Codes on Business Cards
 LinkedIn updates and digital deposits
 Integrate websites to all Social Media sites
 Install Google Analytics for tracking and metrics