Presentation2 pdf

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Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.

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Presentation2 pdf

  1. 1. Social Marketing What is Social Marketing? What does it mean to you? What are you doing now? Andrea Lindal, Lexabi Communications 250.215.1122
  2. 2. 3 Main Focuses Facebook LinkedIn Making it work together and for YOU. Andrea Lindal, Lexabi Communications 250.215.1122
  3. 3. Marketing really hasn’t changed The channels have evolved and it’s simply keeping up with that evolution and ensuring your message is consistent Andrea Lindal, Lexabi Communications 250.215.1122
  4. 4. Facebook Business Facebook Page Personal Facebook Page What’s the difference? Andrea Lindal, Lexabi Communications 250.215.1122
  5. 5. Facebook 5 key components Cover Image Profile Picture ‘About’ Information ‘Contact’ Information Insights Andrea Lindal, Lexabi Communications 250.215.1122
  6. 6. A Cocktail Party 80% useful/fun information 20% about you Social Community – be real! Monitor Comments – Respond ENGAGE ENGAGE ENGAGE! Andrea Lindal, Lexabi Communications 250.215.1122
  7. 7. Hashtags Mark keywords or topics A single word or phrase beginning with a ‘#’ Facebook, Twitter, Google+, Tumblr & Pinterest Andrea Lindal, Lexabi Communications 250.215.1122
  8. 8. LinkedIn B2B Get found Attract your ideal client Provide enough information for people to WANT to connect Andrea Lindal, Lexabi Communications 250.215.1122
  9. 9. LinkedIn Profile Picture Name – max. 100 characters Headline – max. 120 characters Summary – max. 2,000 characters Contact Area Andrea Lindal, Lexabi Communications 250.215.1122
  10. 10. Making it all work for You Have a basic understanding of your marketing goals Choose one or two to start with Commit to nurturing & monitoring Andrea Lindal, Lexabi Communications 250.215.1122
  11. 11. Andrea Lindal, Lexabi Communications 250.215.1122
  12. 12. Summary Leverage all Digital Marketing with each other Create and stay with your brand and message Andrea Lindal, Lexabi Communications 250.215.1122
  13. 13. A Digital Marketing Management Agency Social Media, Email Marketing, Digital Design, Website Development, Professional Writing Marketing & Communications Andrea Lindal, Lexabi Communications 250.215.1122

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