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Kendra Scott Presentation
- 1. KENDRA SCOTT DIGITAL STRATEGY By: Taylor Neubecker
- 2. ABOUT KENDRA SCOTT Designer and CEO: Kendra Scott Founded in 2002 Core Values: ”Family, Fashion, and Philanthrophy” (Kendra Scott)
- 3. ABOUT KENDRA SCOTT Sells jewelry and home accessories Product prices range- $45-$795 Target audience women ages: 16-55
- 4. SOCIAL MEDIA Social media platforms: Facebook, Instagram, Twitter, YouTube, Pinterest Snapchat Posts about 2-3 times a day “Spotlight Sunday” idea
- 5. WEBSITE Easy to use and navigate Buy-in on homepage Needs to add customer reviews on products Monitor website
- 6. ONLINE ADVERTISING Target Sites Increase SEO with more keywords and use PPC Social media advertising on Instagram and Facebook
- 7. INBOUND MARKETING Maintain current customers Start using buffer Improve email marketing
- 8. APP CREATION App will be the one stop shop Budget: $350,000 Timeline: 1-1.5 years
- 9. GOALS Increase customers Increase sales by 15% Gain more customers that are brand loyal All goals should be accomplished in 2 year time span
- 10. THANK YOU! QUESTIONS? Images from: https://www.kendrascott.com
Editor's Notes
- -Started making jewelry in her spare bedroom -Kendra Scott started making jewerly because she was frustrated with the options out there. Either jewelry was too expensive or cheap and very low quality. -Her main goal when starting this was to fill in the gap between expensive and cheap low quality jerwelry. -She first started selling her jewelry at local stores -When she saved up enough money she opened up her first Kendra Scott store in Austin, Texas and it grew from there to what is it today. -Now Kendra Scott is in 800 stores internationally
- -Currently Kendra Scott uses the following social media platforms -They link their Instagram posts to their Facebook and Twitter. -They use Instagram and Facebook the most. -Right now they post about 2-3 times a day
- Kendra Scott’s website is very easy to use and to navigate through. There is a buy-in on their homepage that if you become an Kendra Scott “insider” you can get 15% off your first purchase. They need to add customer reviews on their products. It will show present and potential customers how their quality is the best and how others agree.