Kendra Scott is a jewelry and home accessories brand founded in 2002 by designer and CEO Kendra Scott. The document provides recommendations for Kendra Scott's digital strategy, including maintaining their social media presence on platforms like Facebook, Instagram, and Pinterest by posting 2-3 times daily. It also suggests improving their website by adding customer reviews and monitoring site traffic. Goals for the next two years include increasing customers and sales by 15% through online advertising, an app creation project budgeted at $350,000, and improving inbound and email marketing.
-Started making jewelry in her spare bedroom
-Kendra Scott started making jewerly because she was frustrated with the options out there. Either jewelry was too expensive or cheap and very low quality.
-Her main goal when starting this was to fill in the gap between expensive and cheap low quality jerwelry.
-She first started selling her jewelry at local stores
-When she saved up enough money she opened up her first Kendra Scott store in Austin, Texas and it grew from there to what is it today.
-Now Kendra Scott is in 800 stores internationally
-Currently Kendra Scott uses the following social media platforms
-They link their Instagram posts to their Facebook and Twitter.
-They use Instagram and Facebook the most.
-Right now they post about 2-3 times a day
Kendra Scott’s website is very easy to use and to navigate through.
There is a buy-in on their homepage that if you become an Kendra Scott “insider” you can get 15% off your first purchase.
They need to add customer reviews on their products. It will show present and potential customers how their quality is the best and how others agree.