NMDL

1. +
Leading Apparel Brand
Stephanie Karlewski
New Media Driver’s License
ADV 420
VICTORIA’S
SECRET

2. +
Marketing Campaign
 Building brand loyalty to create lifelong customers
 Why Victoria’s Secret?
 Industry Leader
 Value beyond
price
 Great Service
 Variety o
f clothes

3. +
Big Idea
 The goal for Victoria Secret is for women to feel
confident in themselves.
 We want the women we are targeting to realize you
can feel sexy everyday while being comfortable.

4. +
Target Audience
 Women 18-30
 Better educated, middle- to upper-class
 Willing to spend more on better quality products
 For Pink
 Teenage Girls 15-19

5. +
Key Performance Indicators
 Social Media/Google Analytics
 Number of likes
 Number of followers
 Reviews on each site
 Amount of positive feedback

6. +
Internet Marketing
 Main Website Victoria’s Secret Twitter
 Victoria’s Secret GoogleAdwords

7. +
Budget
 Overall $25 million
 13 million on fashion show (promoting)
 Social media - $3 million
 Internet Marketing - $4 million
 SEO - $3 million
 Contests/Discounts - $1 million
 Google AdWords - $1 million

8. +
Tools & Tactics
 Social Media
 Magazines
 Television Ad’s
 Mobile
 Blog

9. +
Mobile
 Victoria Secret Mobile apps
 Social Media mobile apps
 Easy access to different platforms of mobile marketing
 On the go accounts

10. +
VICTORIA’S SECRET
 We want our customers to feel confident and sexy while
maintaining their professional image.
 You don’t have to be a super model to feel that way but with
our products you can feel like one.
 We will have to keep up with our objectives of increasing our
social media users and see how we can improve on that as
the campaigns go on.