2. + POP QUIZ!
Founded 1977 in San
Francisco, CA by Roy
Raymond
Victoria’s Secret is a retailer
of women’s wear, lingerie,
and beauty products
Operates in over 1,000 stores
worldwide
3. +
Who are VS target audience?
2. Self- expressive
1. Confident
3. Liberal
VS Line ages
21-49
PINK Line ages
16-29
4. Upbeat and
receptive to
new ideas
5. +
Proposal
Option 1 - $60 million a year - Market Research and Data
Analysis
Option 2 - $120 million a year - Market Research + Data
Analysis + One social Media outlet; Google AdWords
Option 3 - $ 156 million a year - Market Research and Data
Analysis + Extensive social Media outlet; 3 or more outlets
6. +
VS Perfect Fit!
$156 Million
Digital Marketing $85 Million
Video Promotions
Facebook Customer Page
Google AdWords
Mobile App
Traditional Marketing $71
Research + Data Analysis
By a show of hands, please let me know if you have ever shopped here for yourselves or made a purchase for a significant other from Victoria SecretNow please raise your hand if you were one of these individuals who may not have purchased clothing or lingerie but lotion or perfume?Does anybody currently have the Victoria Secret app on there phone or the Victoria Secret Credit Card?
Now, it is time to see who really loves Victoria Secret more than I do!!It’s time to play a pop quiz before we really dive into the fun stuff? 1. Can anyone tell me the name of the man who founded Victoria Secret? (Gives out candy to winner)2. What other products does Victoria Secret sale?3. Can someone tell me a rough estimate of how many stores VS operates worldwide?
Today we will go over several objectives geared towards Total PackageImpactfulConnectedAnalytically proven to work
n 1995, Victoria's Secret spent $120,000 on the show. Last year's extravaganza was estimated to cost more than $13 million. The fashion show has become an American tradition, with 9.3 million viewers in 2012. The company shelled out to hire young talent like Justin Bieber, undoubtedly bringing in a new crop of customers.
Now please raise your hand if you were one of these individuals who may not have purchased clothing or lingerie but lotion or perfume?Does anybody currently have the Victoria Secret app on there phone or the Victoria Secret Credit Card? App makes purchasing regular and discount items easy and convenient.
