seafood

1. S E A F O O D
B I - C O A S TA L A D V E R T I S I N G A G E N C Y
“ I N N O VAT I N G I N D U S T R I E S F R O M C O A S T T O C O A S T ”

2. I S A B E L L A S O P H I A V I T T S T E P H A N I E
S T R AT E G Y S T R AT E G Y S T R AT E G Y C R E AT I V E
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3. I N D U S T RY
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4. A S K
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5. 5

6. H E A LT H Y P R O T E I N
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7. F I S H
V S
O T H E R M E AT S
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8. B E E F
3 O Z
S A L M O N
3 O Z
V S
21 grams of Protein
15 grams of Fat
17 grams of Protein
5 grams of Fat
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9. P O R K
3 O Z
T U N A
3 O Z
23 grams of Protein
12 grams of Fat
20 grams of Protein
2 grams of Fat
V S
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10. C H I C K E N
3 O Z
M A H I M A H I
3 O Z
23 grams of Protein
12 grams of Fat
21 grams of Protein
1 grams of Fat
V S
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11. F I S H P R O D U C E M O R E F O R L E S S
$ $ $
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12. E AT I N G F I S H C A N R E D U C E Y O U R
R I S K O F H E A RT D I S E A S E B Y 3 6 %
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13. P R I M A RY TA R G E T
• 30+ Adults in relationships and/or in families who are health conscious,
mid-to-high socio-economic status and live on coastline communities
U S A
S E C O N D A RY TA R G E T
• A variety of different regions
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14. J E N
3 1
R I C H A R D
6 5
M I L L E N N I A L M O M
H E A LT H C O N S C I O U S
S A N F R A N C I S C O
R E T I R E D G R A N D FAT H E R
H E AV Y M E AT E AT E R
N E W O R L E A N S
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15. C O A S TA L C U LT U R E
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16. F R A M E W O R K & I N S I G H T S
• Industry: Total seafood consumption in the US is at an all-time-low.
• Category: Price of seafood has never been higher.
• Consumer: People don’t want to look their food in the eyes.
• Culture: Based on convenience and lack of patience, American aversion to fish is cultural.
K E Y I N S I G H T:
F I S H I S U LT I M AT E LY T H E H E A LT H I E R O P T I O N T O C O O K F O R T H E FA M I LY,
Y E T M A N Y P E O P L E D O N ’ T K N O W H O W T O D O I T P R O P E R LY.
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17. Harmful
American Eating
Habits
Seafood is the
Healthy Protein
Option
Improve perception
of the American
Diet
S T R AT E G Y
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18. S E A F O O D M A K E S Y O U S E E F O O D D I F F E R E N T LY
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19. S E A F O O D

23. PA R T N E R S H I P W I T H
H E L L O F R E S H
In order to inspire our consumers to
create seafood dishes at home and
engage in a healthier lifestyle, we have
partnered with HelloFresh and Emily
Mariko to create seafood boxes to
encourage our consumers to replace
seafood on pizza or pasta night.
Our partnership will be featured on
TikTok with Emily Mariko making the
recipes featured.

24. I N - S T O R E M E R C U RY
F I S H T E S T I N G
We will hold pop-up events in Whole
Foods, as well as local farmer’s markets
to prove just how healthy eating fish
can be.
At these pop-ups, we will test the
mercury levels in the fish for sale at
these locations and educate customers
on the benefits of more eating seafood.

25. C O N C L U S I O N
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26. T H A N K Y O U !
• BI-COASTAL ADVERTISING AGENCY
“ I N N O VAT I N G I N D U S T R I E S F R O M C O A S T T O C O A S T ”