The team is designing an ecommerce website for a sunglasses company. The key pages include a homepage with marketing messages, products list and an additional module, product detail pages with photos, details, color selector and purchase button, and a checkout flow with name, address, payment fields leading to a confirmation screen thanking the customer. The target customer is man named Felipe in his 20s who likes the latest tech and spends time outdoors needing sunglasses for activities like hiking.
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
GLS Mobile Site Pres.pdf
1.
2. Team 03 Brief
Dennis, Steph, Wan
Summary
You are designing an ecommerce website for a sunglasses company. The pages you design will include:
Homepage
Should include: marketing messages, overview for the company, list of products, and 1 additional module you pull from
your research
Product Detail Page
Should include: photos of product, product details (pull list from your research), color selector, purchase CTA, reviews.
Checkout Flow
Should include: Name, Shipping Address, and Payment fields.
Confirmation Screen
Should include: message about what a customer can expect next, ways to share the purchase on social.
Your User
Your ideal customer is a man named Felipe. Felipe is in his early 20s and lives with friends. He has a doctoral degree and
works at a small start up. He’s looking for sunglasses to wear when he’s spending time outdoors with friends (hiking,
running, snowboarding, rafting, etc.).
Felipe lives in Denver. He is somewhat familiar with your company and likes to have the latest tech.
7. Aa
Aa
Headings
Body
Inter Bold
Inter Bold was used for titles and
headlines, as it is a standard font
used in Figma and design practices
and easy to recognize for most
users.
Inter Regular
Inter regular was used for our body
copy in order to keep consistency on
the pages, below and its versatility
gives you the ability to clearly tell the
difference in hierarchy.
Visual Identity
